Marketing Saas Products

Tags: SaaS

Learn SaaS Product Marketing, Digital Marketing, Content Marketing, SaaS Metrics & Analytics, Retention planning & more.

Last updated 2022-01-10 | 4.8

- Learn the various moving parts of SaaS Marketing
- Find out how Product Marketing works with SaaS Marketing
- Learn Competitor Comparison
- STP and Persona Building for SaaS Products

What you'll learn

Learn the various moving parts of SaaS Marketing

Find out how Product Marketing works with SaaS Marketing

Learn Competitor Comparison

STP and Persona Building for SaaS Products

Understand Digital Marketing

Content Marketing

Onboarding

Retention in the context of SaaS Products

Learn the opportunities to apply analytics in different areas of SaaS Marketing

Understand SaaS Metrics - simplified to fit the context of Marketing

Gain the expertise via a series of animated short case studies custom prepared for this course

* Requirements

* None

Description

Take a look at these various components of SaaS marketing:

That is a lot of stuff you need to learn to get hold of the SaaS marketing landscape,

Product marketing
digital/growth marketing
content marketing
Marketing Operations and Automation
Demand Generation
SaaS Marketing Analytics
and more

So, how do you suggest we should go about learning it? Well, I have an idea.

Let us do it for a SaaS company and learn along with the business. Meet LandItRight a SaaS business that sells a Landing page builder product. They have to start their product sales and marketing, and we have the liberty to listen to their meetings and then learn from them.

While the business doesn't exist in the real world, the situations discussed in the course are authentic. We study SaaS marketing situations; we do competitor analysis, learn pricing and positioning of SaaS products, promotions, analytics, metrics, and more.

I am Rudranil, and I have about a decade of experience in SaaS marketing, during which I have marketed more than 20 SaaS products. I am offering this course that comes with hours of content and material, an enormous discount, subtitles, lifelong access, and a 30 days refund offer. It means that you have zero risk in subscribing to the course.

I hope you do give it a try. Thank you.

Who this course is for:

Beginners of SaaS Marketing
Marketers who want to move to SaaS Marketing
Owners of new SaaS products who are planning to launch their product
SaaS enthusiasts

Course content

14 sections • 89 lectures

Warm Up 5 lectures

Course Structure Preview 14:45

Marketing In-General Preview 03:59

SaaS Marketing vs Traditional Software Marketing Preview 05:52

The LandItRight Software (That I made Up!) Preview 08:00

Scene: Meet the LandItRight Team Preview 02:14

SaaS Product Goals and Objective 5 lectures

Scene: Setting Business Objectives at LandItRight Preview 04:22

Understand Business Goals for SaaS Products Preview 02:49

Possible Options to Finalize Business Goals Preview 11:14

Examples on How to Set Business Goals Preview 07:51

Product-led SaaS Marketing Preview 02:55

Competitor Analysis 5 lectures

Scene: Competitor Analysis Discussion at LandItRight Preview 03:58

Step-by-Step Analysis of Competitors Preview 11:05

Real-world Analysis of Competitors Preview 17:33

Assignment on Competitor Analysis Preview 01:28

Competitor Analysis Exercise

Go to G2crowd, search CRM, pick up 2 businesses, and do a small competitor analysis. You may use the sheet I shared. After the analysis, share 2 interesting observations that you made from the analysis in this assignment. It is up to you whether you want to share the company name.

Segmentation, Targeting, and Positioning 7 lectures

Scene: STP Challenges at LandItRight - I Preview 04:25

Scene: STP Challenges at LandItRight - II Preview 04:55

Concepts on Segmentation Preview 12:11

Concepts on Targeting Preview 11:01

Real-world Example of Segment and Target Preview 07:48

Concepts on Positioning Preview 07:00

Real-world Examples on Positioning Preview 06:14

Building Audience Persona 9 lectures

Audience Persona Introduction Preview 01:23

Scene: Persona Debate at LandItRight - I Preview 05:04

Scene: Persona Debate at LandItRight - II Preview 05:27

Persona Analysis Techniques Preview 13:36

Audience Persona - Template and Examples Preview 07:38

Scene: Persona Building - Enterprise Audience Preview 04:31

Enterprise B2B Persona Analysis Preview 06:22

Example of a Popular Persona Builder Tool Preview 05:42

Build an Audience Persona for a SaaS Product

Take any SaaS product of your choice. Share the name of the target audience and 2 important characteristics of their persona, that would help you pitch your product to them.

Pricing a SaaS Product 4 lectures

Scene: LandItRight Pricing Strategy Preview 05:30

Pricing Analysis Deepdive Preview 13:40

Pricing Strategies - I Preview 08:12

Pricing Strategies - II Preview 10:49

Demand Generation and Digital Marketing 11 lectures

SaaS Marketing Landscape Overview Preview 03:04

SaaS Marketing Landscape Details Preview 11:24

Introduction to SaaS Marketing Channels Preview 11:21

Google Ads and SaaS Channel Framework Preview 10:04

Google Search and SaaS Channel Framework Preview 04:59

LinkedIn and SaaS Channel Framework Preview 06:56

Facebook and SaaS Channel Framework Preview 05:33

Email Marketing and SaaS Channel Framework Preview 06:35

Scene: LandItRight Marketing Budget Preview 02:10

A General Overview on Marketing Budget Preview 06:13

Budget Calculation Example - Google Ads Preview 10:29

Content Marketing for SaaS Businesses 9 lectures

A Framework for Content Marketing for SaaS Products Preview 08:42

Short Content Types Preview 09:42

Videos and Long format blogs Preview 09:29

Case Studies for SaaS Products Preview 06:11

Webinar Marketing for SaaS Products - I Preview 06:14

Webinar Marketing for SaaS Products - II Preview 06:12

Using Whitepapers for SaaS Products Preview 03:39

Knowledge Universities Preview 04:50

Content Marketing Funnel Preview 04:02

SaaS Marketing Analytics 7 lectures

Scene: Channel Analytics at LandItRight Preview 04:24

Introduction to SaaS Marketing Analytics Preview 06:07

Analytics Concepts: Google Ads Preview 13:31

Analytics Concepts: Email Marketing Preview 04:49

Scene: Product Analytics Discussion at LandItRight Preview 02:50

Analytics Concepts: Product Analytics Preview 10:29

Analytics Concepts: Subscription Analytics Preview 04:15

Marketing and Sales Collaboration in SaaS Products 5 lectures

Scene: Sales Review of LandItRight Preview 04:06

Sales Enablement Overview - I Preview 05:08

Sales Enablement Overview - II Preview 06:24

Marketing to Sales Handover of Leads Preview 09:16

Sales Enablement Documentation Preview 09:41

SaaS Onboarding 7 lectures

Assignment Lecture Preview 01:07

Scene: Onboarding at LandItRight Preview 04:55

Onboarding Analysis Assignment : LandItRight

Share onboarding improvements that LandItRight can bring in their product.

Onboarding Discussion at LandItRight Preview 03:52

Onboarding Ideas - I Preview 15:00

Onboarding Ideas - II Preview 06:51

B2B Demo-Styled Onboarding Preview 04:59

Retention Planning in SaaS 6 lectures

Scene: Retention at LandItRight Preview 05:47

Introduction to Retention Preview 12:00

Introduction to Retention - Continued Preview 04:39

A Study on Retention - I Preview 05:00

Assignment on the Retention Factors in the Study

Based on the last chapter, what do you think are the underlying reasons that lead to the dissatisfaction in the customers. See it from the point of view of an employee and brainstorm on the reasons. You may share up to 3 reasons.