Digital Marketing Leads Conversion

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Tags: Business Strategy , Business Development , Marketing Strategy

Step-by-step roadmap to propel your business growth, and create an effective digital marketing strategy

Last updated 2022-01-10 | 4.6

- Understand how a modern marketing funnel works for your business
- Find your audience's pain points and create the right offer for them
- Generate high quality leads using your content

What you'll learn

Understand how a modern marketing funnel works for your business
Find your audience's pain points and create the right offer for them
Generate high quality leads using your content
Increase brand awareness with social media
Quickly turn social media fans into customers
Properly nurture prospects with the right email marketing strategy
Create high converting lead magnets and landing pages
Drive more traffic to your offers with several strategies
Convert potential customers into buyers with tripwire offers
evergreen email marketing campaigns
flash sales
and more
Turn your website into a lead generation machine
Use your metrics to improve your sales and conversions
Make more sales and increase your revenue

* Requirements

* There are no requirements
* although having an existing business
* website
* email list
* and social media presence will help.
* You'll need to set up several types of accounts to follow along and implement the techniques taught in this course

Description

  • Understand how a modern marketing funnel works for your business
  • Find your audience's pain points and create the right offer for them
  • Generate high quality leads using your content
  • Increase brand awareness with social media
  • Quickly turn social media fans into customers
  • Properly nurture prospects with the right email marketing strategy
  • Create high converting lead magnets and landing pages
  • Drive more traffic to your offers with several strategies
  • Convert potential customers into buyers with tripwire offers, evergreen email marketing campaigns, flash sales, and more
  • Turn your website into a lead generation machine
  • Use your metrics to improve your sales and conversions
  • Make more sales and increase your revenue

Course content

12 sections • 74 lectures

Introduction 2 lectures

Welcome to Class Preview 02:40

Tips to Improve Your Course Taking Experience Preview 01:06

The Foundations of a Successful Digital Marketing Strategy 4 lectures

Don't confuse goals, mission and objective with strategy Preview 06:56

Using the right framework to grow faster Preview 04:29

Use service to grow your business Preview 06:13

The 6- step funnel to success Preview 05:10

The What, Who, and How of Delivering Results 11 lectures

Why Surveying Your Customers Will Mislead You, and What to Do Instead Preview 10:50

Start With Your Why Preview 04:13

Case Study: The Importance of Starting With Why Preview 07:36

FInd Your Big Why Preview 01:38

Finding Your Audience's Pain Points Preview 06:51

Validating Your Topic Idea Using Keyword Planner Tool and Google Trends Preview 05:56

Creating Your Unique Process of Getting Result Preview 06:22

Exercise Creating Your Unique Process Preview 05:30

It's Your Turn: Create Your Unique Process Preview 01:18

Creating the Right Offer (s) Preview 05:18

Case Study: How Phil Delivers Results to His Audience Preview 07:06

Generate High Quality Leads Using Your Content 7 lectures

Using Your Content to Build Authority Preview 03:16

How to Create Your Buyer Personas and User Journeys Preview 06:39

Defining Your Content Goals Preview 03:33

Creating Your Content Marketing Plan Preview 08:03

Optimizing Your Content for Search Engines Preview 08:57

Using Your Unique Voice Preview 04:06

Case Study: How Phil Generates Leads with Content Marketing Preview 08:19

Increase Brand Awareness and Engage With Your Audience Through Social Media 6 lectures

Social Media Basics Preview 03:10

Two Key areas to Focus on for Maximum Results Preview 04:19

Social Media Content Strategy Preview 06:21

Finding the Right Platform for Your Particular Niche Preview 04:31

Fastest and Most Effective Way to Turn Social Media Fans into Customers Preview 05:04

Case Study: How Phil Uses Social Media to Grow His Brand Preview 12:06

Nurture your Prospects With the Right Email Marketing Strategy 13 lectures

What is a Lead Magnet Preview 02:48

Top List Building Mistakes to Avoid Preview 06:19

Using Content Upgrades to Grow Your List Preview 06:28

Creating High Converting Lead Magnet Landing Pages Preview 05:12

How and Where to Display Your Lead Magnet Offers Preview 07:52

Using Convertkit to Build Your Email List Preview 04:36

Setting Up Your Opt-in forms Preview 07:35

Configuring your Forms and Delivering your Lead Magnets Preview 05:13

Integrating Your opt-in forms onto Your Website Preview 04:33

Setting up Your Landing Pages Preview 04:27

Putting It All Together Preview 00:59

Creating Pop-up opt-in Forms Preview 10:03

Case Study: Phil's Email Marketing Strategy Preview 07:57

Driving Traffic to Your Offers 8 lectures

Your Social Media Strategy to Drive Traffic Preview 04:36

LinkedIn Marketing Strategy Preview 05:37

Pinterest Marketing Strategy Preview 05:36

Instagram Marketing Strategy Preview 07:20

YouTube Marketing Strategy Preview 08:08

Facebook Marketing Strategy Preview 06:14

Case Study: How Phil Drives Traffic to His Offers Preview 05:46

Case Study: How Phil Uses Paid Promotion Preview 09:09

Conversion 9 lectures

Benefits of Creating a Thank You Page Preview 04:28

Benefits of Creating a Tripwire Offer Preview 07:03

On boarding Your New Subscribers for a Higher Conversion Preview 04:57

Different Email Marketing Campaigns Preview 01:28

Evergreen Email Marketing Campaign Preview 07:09

Launch Sequence Campaign Preview 05:17

Flash Sale Campaign Preview 03:44

Re-engaging Your Cold Subscribers Preview 05:29

Choosing the Right Campaign for Your Business Preview 03:29

Turning Your Website into a Lead Generation Machine 5 lectures

Creating Your Differentiator Preview 09:11

Communicating What You Offer on Your Homepage Preview 05:06

Effectively Positioning Your About Page Preview 02:31

Writing a Persuasive Offer Page Preview 08:58

Case Study: Phil's Lead Generation Machine Preview 04:11

Important Metrics to Measure Your Success 5 lectures

The importance of Measuring, Analyzing and Tweaking Your Approach Preview 03:14

Important Website Metrics to Track and Measure Preview 05:45

Top Social Media Metrics to Track and Measure Preview 02:11

Email Marketing Metrics to Track and Measure Preview 01:31

Other Important Metrics Preview 02:19

Final Thoughts 3 lectures

Busting Through Your Visibility Roadblock Preview 05:12

Planning and Strategy Go Hand in Hand Preview 08:41

NOURISH the Nuts & Bolts of Your Business Preview 06:54

Bonuses from Video School 1 lectures

Bonus Lecture: Learn More from Phil + Video School Preview 00:29