Launch Your Idea Idea To Mvp With No Cto And No Coding

Go from Idea to MVP with no CTO and no coding. Launch your business, app, or product idea cheaply, quickly, and easily.

Last updated 2022-01-10 | 4.4

- Quickly validate your ideas using five different techniques
- Build a landing page that converts with Launchrock
- Run validation campaigns through Facebook and Google

What you'll learn

Quickly validate your ideas using five different techniques
Build a landing page that converts with Launchrock
Run validation campaigns through Facebook and Google
Interpret the results of your validation campaigns and understand basic web analytics
Wireframe from scratch with Balsamiq and produce a mockup of YouTube
Determine the best (and cheapest) way of getting your app designed
Manage design freelancers and be effective at negotiating a lower price
Start a web design contest and receive up to 40 free designs to choose from
Make use of free and premium templates to skip the graphic design process entirely
Put together a design packet for the design process
Find and vet developers from three different online sources
Test developers with small amounts of investment before committing to them
Find the best deals on contractors to save the most money
Avoid the common pitfalls of contracting
Streamline communication with your development team
Bug test web and mobile applications effectively and professionally
Understand the basics of startup traction and how product quality plays into that
Leverage your MVP to recruit and attract investment capital

* Requirements

* Familiarity with basic business and startup concepts is helpful
* but not necessary.

Description

  • Quickly validate your ideas using five different techniques
  • Build a landing page that converts with Launchrock
  • Run validation campaigns through Facebook and Google
  • Interpret the results of your validation campaigns and understand basic web analytics
  • Wireframe from scratch with Balsamiq and produce a mockup of YouTube
  • Determine the best (and cheapest) way of getting your app designed
  • Manage design freelancers and be effective at negotiating a lower price
  • Start a web design contest and receive up to 40 free designs to choose from
  • Make use of free and premium templates to skip the graphic design process entirely
  • Put together a design packet for the design process
  • Find and vet developers from three different online sources
  • Test developers with small amounts of investment before committing to them
  • Find the best deals on contractors to save the most money
  • Avoid the common pitfalls of contracting
  • Streamline communication with your development team
  • Bug test web and mobile applications effectively and professionally
  • Understand the basics of startup traction and how product quality plays into that
  • Leverage your MVP to recruit and attract investment capital

Course content

19 sections • 134 lectures

Meet the instructor Preview 05:16

Join our community on Slack! Preview 00:00

Course overview Preview 02:44

Section 1 Review Material Preview 10 pages

Review sheets & resources - all in one PDF Preview 00:01

The three essentials of feasibility Preview 08:27

How much is this going to cost? Preview 12:44

Is learning to code a waste of time? Preview 05:41

Section 2 Review Material Preview 16 pages

Getting ready

The idea validation framework Preview 11:11

The idea we're going to use as an example Preview 03:19

Customer segmentation Preview 14:08

Running a qualitative analysis offline Preview 14:42

Extra: Before you start validating Preview 04:12

Section 3 Review Material Preview 27 pages

Start validating your idea

Advanced search techniques for finding competitors Preview 12:42

Running a competition analysis Preview 16:48

Section 4 Review Material Preview 13 pages

Scope out the competition

Conducting the five-second test Preview 15:48

Proved.co method Preview 08:21

Quick and easy validation through email Preview 12:42

Validation through online groups Preview 12:38

Section 5 Review Material Preview 17 pages

Getting your first customer feedback

How to create a Launchrock landing page to gauge interest Preview 18:40

Using UnBounce for more in-depth analysis Preview 12:24

Setting up A/B tests for your Unbounce page Preview 16:59

Adding conversion goals + dynamic text Preview 07:28

Adding a payment button to your page Preview 11:04

Extra: Using a payment button in email Preview 05:12

Extra: Getting a logo for free Preview 07:50

Extra: Getting a better logo for $5 Preview 06:37

Extra: Getting domain names Preview 10:03

Section 6 Review Material Preview 37 pages

Creating your pitch experiment

Using Facebook ads + Launchrock to test your idea Preview 15:53

Using Google ads + Launchrock for validation Preview 15:37

Getting free coupons for Google, Facebook, Bing Preview 07:07

Section 7 Review Material Preview 16 pages

Testing your idea in the wild

Looking over the results Preview 06:20

To repeat or not Preview 06:40

Section 8 Review Material Preview 10 pages

Evaluating results

Crash course terminology Preview 11:23

What exactly is a wireframe? And what's a prototype? Preview 06:23

The reason we use wireframes and prototypes Preview 09:30

Concepts: High fidelity and low fidelity Preview 06:38

Important things to understand beforehand Preview 04:43

Picking a tool Preview 08:07

Following the construction path Preview 18:00

Section 9 Review Material Preview 53 pages

Introduction to Prototyping

Coming up with a strategy Preview 11:08

Coming up with the scope of our project Preview 17:59

Section 10 Review Material Preview 20 pages

Pre-prototyping exercises

Intro to sketching Preview 01:10

Materials for sketching Preview 03:45

Sketch it out part 1 Preview 08:13

Sketch it out part 2 Preview 14:19

Upgrade to a tool: Getting started with Pidoco Preview 10:14

Getting used to the features in Pidoco Preview 11:42

Creating a quick sitemap upfront Preview 13:32

The site elements to start with Preview 05:37

Using templates Preview 02:19

Handling images in Pidoco Preview 09:22

Adding and controlling layers in Pidoco Preview 07:52

Annotate everything Preview 10:20

Getting up and running with Balsamiq Preview 19:48

Balsamiq continued Preview 03:33

An example of a page made with Balsamiq Preview 03:20

Creating the low fidelity version of the Happy Hour app Preview 37:29

Section 11 Review Material Preview 54 pages

Sketching it on the cheap

Why I don't use HTML/CSS Preview 02:43

Introducing M.A.P. Preview 09:46

Adding interactivity to your prototype Preview 15:02

Creating the tablet version Preview 09:18

Collaborators & reviewers Preview 12:42

Section 12 Review Material Preview 22 pages

Making an interactive prototype

Design it Preview 03:27

Option #1: Graphic design freelancers - Should I go this route? Preview 09:00

Option #2 Design contests - Why should I use these? Preview 02:51

Option #3: Templates Preview 13:15

The design packet - save yourself 80% of the headaches Preview 05:44

Section 13 review material Preview 19 pages

Designing it on the cheap

Where to find freelancers Preview 07:40

Intro to Elance Preview 19:16

Intro to Elance continued Preview 02:28

Intro to Upwork Preview 19:24

Intro to Upwork continued Preview 05:41

Intro to Freelancer Preview 08:59

Five pillars for evaluating contractors Preview 16:22

The $50 test Preview 04:12

Six red flags to look for Preview 08:09

Tools for bug testing Preview 08:44

Becoming a bug hunting master Preview 11:30

Bug hunting on mobile, a whole new beast Preview 05:11

Section 14 Review Material Preview 53 pages

Building it on the cheap

Tip: Don't worry about extra work, follow my guidance Preview 02:13

In-country or out-of-country? It's easy Preview 04:43

Are contractors a long-term solution? Preview 06:09

The difference between outsourcing and contracting Preview 02:45

How do you pick a development "stack"? Preview 11:26

Tip: Some thoughts on bug hunting Preview 01:42

Tip: Why are freelancers so cheap? Preview 05:21

Tip: Fixed rate vs hourly rate, use my method Preview 10:01

Tip: Equitizing your contractor Preview 05:23

Tip: Off hours developers: What they are, where to find them Preview 02:59

Tip: The truth about referrals Preview 03:22

Tip: What is good? Avoid this trap Preview 09:12

Tip: Accelerate your testing this way Preview 00:49

Outsourcing and protecting your IP Preview 08:57

Section 15 Review Material Preview 46 pages

Concepts from section 15

Where do I go from here? Preview 03:46

Let me hear your feedback Preview 01:04

Section 16 Review Material Preview 6 pages

The dilemma of recruiting tech Preview 18:02

Why does equity matter? Preview 13:49

Product - Team - Interest - Traction Preview 09:01

Section 17 Review Material Preview 25 pages

Section 17

Our $4k NDA, yours for free Preview 3 pages

70 codeless tools for running and growing your business Preview 15:39

77 tools for building a codeless site, store, blog, or web / mobile app Preview 00:45

Bonus Lecture: How to get your next course for as low as $12.99 Preview 00:17