Digital Marketing Professional

Market Research Explained Preview 01:36

In this lecture, you'll learn what Market Research is, why it's so important to do & the steps included to do it efficiently.

Find Your Target Audience Preview 02:56

In this lecture, you'll learn to find your Target Audience.

Buyer Persona Preview 17:03

In this lecture, we'll learn what a Buyer Persona is, how we can use it to grow our business and how to create one step by step.

Find Your Target Platforms Preview 02:01

In this lecture, you'll learn how to find your Target Platform and why it's important.

Exercise - Find Your Target Platforms Preview 05:13

In this lecture, you'll learn how to find your Target Platforms step-by-step.

Find Your Target Competitors Preview 02:23

In this lecture, you'll learn how to find your Target Competitors and why it's important.

Exercise - Find Your Target Competitors Preview 03:50

In this lecture, you'll learn how to find your Target Competitors step-by-step.

Content Marketing Explained Preview 02:53

In this lecture, you'll learn the process of content marketing.

Choose Your Objective Preview 05:02

In this lecture, you'll learn how to choose the objective "goal" with your content marketing strategy.

Choose Your Platforms Preview 02:32

In this lecture, you'll pick a maximum of 3 different social media platforms you'll post content to.

Content Formats Explained Preview 01:34

In this lecture, you'll learn different content formats we can create content from.

Text Content Preview 05:54

In this lecture, you'll learn what text content is effective to create.

Create Text Content Preview 04:40

In this lecture, you'll get access to resources that can help you find text content ideas.

Image Content Preview 06:26

In this lecture, you'll learn what image content is effective to create.

Create Image Content Preview 09:55

In this lecture, you'll learn to create professional image content within minutes.

Video Content Preview 06:19

In this lecture, you'll learn what video content is effective to create.

Create Video Content Preview 07:04

In this lecture, you'll learn to create professional video content within minutes.

Content Marketing Guidelines Preview 03:31

In this lecture, you'll learn content marketing guidelines to look at when deciding what type of content suits best for what objective.

Content Marketing Plan Preview 05:29

In this lecture, you'll learn to get a content marketing plan that you can use for personal and professional use when planning what content needs to be created when. See this as your guide to content marketing success.

Measure Results Preview 08:34

In this lecture, you'll learn to see what web content and social media content works the best to optimize your marketing for great results.

FAQ Preview 01:19

Here you'll find the most commonly asked questions answered.

What Is SEO? Preview 04:09

In this lecture we'll discuss what SEO is and how to do good SEO on your website to rank on Google.

Before Doing SEO Preview 04:11

In this lecture we'll talk about things to do before we're going in more in depth on SEO.

Why 91% Don't Get Traffic Preview 04:42

In this lecture you'll learn why 91% of all websites DON'T get any organic traffic from SEO and how You can get traffic to your website.

Keywords Preview 05:47

In this lecture we're going to talk about keywords, what they are and how to use them to rank on Google.

Black Hat SEO vs White Hat SEO Preview 05:48

In this lecture we're going to talk about Black Hat SEO and White Hat SEO, what they stand for and which one to perform to rank your website and content on Google.

On Page & Off Page SEO Preview 04:59

In this lecture we're going to talk about On Page SEO and Off Page SEO, what they stand for and what the differences are.

SEO Ranking Factors Preview 09:33

In this lecture you'll learn what SEO ranking factors Google takes in consideration when ranking any content and website in their search engine.

Google RankBrain Preview 06:47

In this lecture you'll learn about the Google RankBrain. You'll learn why and how to become best friends with it, to rank on Google.

Dwell Time Preview 03:58

In this lecture you'll learn what Dwell Time is and how to increase the time people spend engaging with content on your website for better SEO.

Do You Know The SEO System?

What Is SEO?

Keyword Research Explained Preview 05:19

In this lecture you're getting Keyword Research Explained in detail.

Different Types Of Keywords Preview 03:58

In this lecture we'll be talking about the different types of keywords to rank for on Google.

Find Searched Keywords Preview 11:19

In this lecture you're going to learn how to Find Searched Keywords on Google using an extension tool.

Find Keywords to Rank For Preview 08:04

In this lecture we're going to Find Keywords on Google that we are able to rank for.

Keyword Research Assignment Preview 00:12

In this lecture you'll start applying what you've learned, and find keywords you can rank on Google for.

Get Content Ideas Preview 09:24

In this lecture you'll learn the process of finding Great Content Ideas that you can rank for on Google to get more traffic to your website.

Get Video Content Ideas Preview 07:37

In this lecture you'll learn the process of finding Great Video Content Ideas that you can rank for on YouTube and Google to get more traffic to your website.

Spy On Competitors SEO Preview 09:04

In this lecture you'll learn to spy on competitors content in order to create better SEO for your website.

Content Ideas Assignment Preview 00:13

In this lecture you'll start applying what you've learned, and get your content ideas from the best resources.

On Page SEO That Works Preview 08:06

In this lecture we'll be talking about things you can do on your website - that you're in full control of to improve rankings and get better SEO for your website and content.

Page Title SEO Preview 04:39

In this lecture you'll learn the importance of the Page Title to get better ranking for sites in your website.

Write Clickable Titles Preview 12:26

In this lecture you'll learn to write titles that people will click. We'll share resources with you that'll help you improving current titles on your website to get more clicks to your website - better CTR.

Meta Description Preview 06:53

In this lecture you'll learn to write meta description that will improve your CTR - Click-Trough Rate.

Using Subheads Preview 07:00

In this lecture you'll learn to use Subheadings the right way for google to pick up the right information from your website for you to rank better in google's search engine with great SEO.

Related Keywords Preview 04:31

In this lecture we'll be talking about related keywords, how to find them and how to use them to improve your rankings.

Long Content Preview 06:18

In this lecture we'll discuss the importance of writing long content for better rankings and to improve your SEO.

Update Your Content Preview 03:42

In this lecture we'll discuss the value of continuously updating your content, not only to keep it fresh but also for ranking better in search.

Internal Links Preview 04:42

In this lecture we'll discuss the value of using internal links on your website.

Content Writing Assignment Preview 00:13

In this lecture you'll start applying what you've learned, and start creating SEO optimized content.

Backlinks Explained Preview 04:36

In this lecture you'll learn all you need to know about Backlinks.

The Skyscraper Technique Preview 05:48

In this lecture you'll learn the most effective way to start creating high quality backlinks to rank better in google.

Backlinks Assignment Preview 00:10

In this lecture you'll start applying what you've learned, and start networking with website owner in your niche and create valuable backlinks.

Facebook Ads vs Google Ads Preview 09:45

In this lecture, we'll learn the differences between the 2 biggest advertising companies Facebook & Google.

Facebook Ads Explained Preview 03:19

In this lecture, you'll learn how Facebook Ads Works.

Getting Started Preview 08:56

In this lecture, you'll learn how to create a Facebook page and an ads account.

Facebook Ads Objectives Preview 04:09

In this lecture, you'll learn about the different Facebook ads objectives.

Facebook Ads Structure Preview 06:30

In this lecture, you'll learn about the different Facebook ads structure.

Locations & Demographics Preview 12:40

In this lecture, you'll learn about location & demographics.

Detailed Targeting Preview 12:19

In this lecture, you'll learn about detailed targeting.

Languages Preview 02:30

In this lecture, you'll learn about languages.

Connections Preview 05:40

In this lecture, you'll learn about connections.

Placements Preview 10:42

In this lecture, you'll learn about placements.

Specific Mobile Devices & Operating Systems Preview 04:50

In this lecture, you'll learn about specific mobile devices & operating systems.

Optimization for Ad Delivery Preview 06:47

In this lecture, you'll learn optimization for ad delivery.

Cost Control Preview 10:30

In this lecture, you'll learn about cost control.

Budget & Schedule Preview 12:29

In this lecture, you'll learn about budget & schedule.

Delivery Type Preview 04:55

In this lecture, you'll learn about delivery type.

Format Preview 14:07

In this lecture, you'll learn about format.

Add an Instant Experience Preview 10:58

In this lecture, you'll learn to add an instant experience.

Media Preview 12:10

In this lecture, you'll learn about the media.

Multiple Placements Preview 05:07

In this lecture, you'll learn about multiple placements.

Text & Links Preview 13:32

In this lecture, you'll learn about text & links.

Build a URL Parameter Preview 10:11

In this lecture, you'll learn to build a URL parameter.

Facebook Pixel Preview 15:09

In this lecture, we'll set up our Facebook pixel.

Review Preview 04:58

In this lecture, we'll review the ad before it goes live.

Overview 1 Preview 10:57

In this lecture, you'll learn about the Facebook ads manager.

Overview 2 Preview 11:04

In this lecture, you'll learn about the Facebook ads manager.

View Charts Preview 09:40

In this lecture, you'll learn how to view charts.

Quick Editing Preview 05:02

In this lecture, you'll learn how to do quick editing.

Quick Creation Preview 08:41

In this lecture, you'll learn how to create ads quickly.

A/B Test Preview 19:09

In this lecture, you'll learn how to do A/B testing.

Campaign Tags Preview 06:55

In this lecture, you'll learn how to do campaign tags.

Rules Preview 17:09

In this lecture, you'll learn how to create rules.

Breakdown Preview 09:26

In this lecture, you'll learn how to do a breakdown of your data.

Reports Preview 09:57

In this lecture, you'll learn how to share your data and reports with others.

Bulk Manage Preview 04:59

In this lecture, you'll learn how to bulk manage.

Business Manager Preview 12:36

In this lecture, we'll create a business manager account for your Facebook ads.

Audiences Explained Preview 07:34

In this lecture, you'll learn all about audiences.

Audience Insights Preview 14:14

In this lecture, you'll learn how to target your core audiences more effectively.

Website Custom Audience Preview 14:36

In this lecture, you'll learn how to create a website custom audience.

Email Custom Audience Preview 11:43

In this lecture, you'll learn how to create an email list custom audience.

Video Custom Audience Preview 05:18

In this lecture, you'll learn how to create a video custom audience.

Instagram Custom Audience Preview 03:43

In this lecture, you'll learn how to create an Instagram custom audience.

Lead Form Custom Audience Preview 04:07

In this lecture, you'll learn how to create a lead form custom audience.

Events Custom Audience Preview 03:39

In this lecture, you'll learn how to create events custom audiences.

Facebook Page Custom Audience Preview 05:16

In this lecture, you'll learn how to create a Facebook page custom audience.

Shopping Custom Audience Preview 04:06

In this lecture, you'll learn how to create a shopping custom audience.

Lookalike Audience Preview 11:50

In this lecture, you'll learn how to create a lookalike audience.

How to Use Audiences Preview 07:42

In this lecture, you'll learn how to use audiences.

Creative Hub Preview 11:46

In this lecture, you'll learn how to use the creative hub.

Conversion Ads Preview 08:17

In this lecture, we're going to create our first conversion ad.

Video Ads Preview 15:56

In this lecture, we're going to create our first video ad.

Lead Generation Ads Preview 18:59

In this lecture, we're going to create our first lead generation ad.

Offer Ads Preview 14:42

In this lecture, we're going to create our first lead offer ad.

Local Awareness Ads Preview 12:30

In this lecture, we're going to create our first local awareness ad.

Messenger Ads Preview 16:22

In this lecture, we're going to create our first messenger ad.

Catalog Sales Setup Preview 10:20

In this lecture you'll learn how to set up for Catalog Sales.

Catalog Sales Ads Preview 10:40

In this lecture you'll learn how to create Catalog Sales Ads.

Ecommerce Strategy Preview 09:44

In this lecture you'll learn how the Ecommerce Strategy works.

Install Facebook Pixel (Shopify) Preview 08:22

In this lecture you'll learn how to install the effective Facebook tracker Pixel on your Shopify store.

Install Facebook Pixel (WooCommerce) Preview 11:04

In this lecture you'll learn how to install the effective Facebook tracker Pixel on your WooCommerce store.

Create Your First Ad Preview 07:12

In this lecture you'll start creating your first ad.

Detailed Targeting Preview 10:58

In this lecture you'll learn how to do detailed targeting to target your audience.

Finish the Ad Preview 15:42

In this lecture you'll learn how to finish your ad by doing the last steps, including design.

Ad Sets Preview 11:35

In this lecture you'll learn how to do multiple targetings through multiple ad sets.

Scale or Stop Preview 05:34

In this lecture you'll learn when to scale or stop an ad set.

Scale It Preview 06:27

In this lecture you'll learn how to scale an ad set.

Ads Library Preview 03:59

In this lecture you'll learn how to spy on and get inspired by competitors ads.

Ads Manager Preview 11:11

In this lecture, we'll have a look at the ads manager.

Catalog Setup Preview 09:19

In this lecture, we'll have a look at the catalog setup.

Dynamic Retargeting Preview 10:27

In this lecture, we'll have a look at the dynamic retargeting.

New Users Info Preview 00:41

In this lecture you'll learn the pre-steps to follow along to the next video.

Set Up Your Google Ads Account Preview 06:59

In this lecture we'll be setting up your Google Ads Account.

Google Ads Structure Preview 11:46

In this lecture we're going to have a look at the Google Ads Structure to get a deeper understanding on how Google Ads work.

Networks Preview 10:38

In this lecture we'll be talking about Networks in Google Ads.

Campaign Start & End Dates Preview 03:47

In this lecture we'll be talking about Campaign Start & End Dates in Google Ads.

Campaign URL Options Preview 07:33

In this lecture we'll be talking about Campaign URL Options in Google Ads.

Dynamic Search Ads Preview 08:44

In this lecture we'll go through the Dynamic Search Ads Settings.

Location Targeting Preview 18:52

In this lecture we'll be talking about location targeting, what are the pros and cons? What should you think about?

Languages Preview 06:46

In this lecture we'll be talking about languages in Google Ads.

Audiences: Types Preview 16:10

In this lecture we'll be talking about types of audiences.

Audiences: Targeting Preview 17:49

In this lecture we'll be talking about audiences and targeting.

Budget Preview 12:10

In this lecture we're gonna be talking about budget in Google Ads.

Bidding Preview 10:30

In this lecture, we'll talk about bidding.

Automated Bid Strategies Preview 15:30

In this lecture, we'll talk about Automated Bid Strategies.

Manual CPC Preview 12:21

In this lecture, we'll talk about Manual CPC.

Ad Formulas Preview 00:25

A summary of ads and their formulas.

Ad Schedule Preview 05:26

In this lecture, we'll talk about Ad Schedule.

Ad Rotation Preview 06:40

In this lecture, we'll talk about Ad Rotation.

Sitelink Extensions Preview 09:15

In this lecture, we'll talk about Sitelink Extensions.

Callout Extensions Preview 07:56

In this lecture, we'll talk about Callout Extensions.

Call Extensions Preview 10:00

In this lecture, we'll talk about Call Extensions.

Structured Snippet Extensions Preview 07:36

In this lecture, we'll talk about Structured Snippet Extensions.

App Extensions Preview 04:28

In this lecture, we'll talk about App Extensions.

Lead Form Extension Preview 20:24

In this lecture, we'll talk about Lead Form Extensions.

Message Extensions Preview 07:20

In this lecture, we'll talk about Message Extensions.

Promotion Extensions Preview 07:27

In this lecture, we'll talk about Promotion Extensions.

Price Extensions Preview 10:39

In this lecture, we'll talk about Price Extensions.

Location Extensions Preview 06:06

In this lecture, we'll talk about Location Extensions.

Ad Groups Structure Preview 16:37

In this lecture, we'll talk about Ad Groups Structure.

Set Up Your Ad Group Preview 13:36

In this lecture, we'll Set Up Your Ad Group.

Ads Rules Preview 07:26

In this lecture, we'll talk about Ads Rules.

Successful Text Ads Principles Preview 25:14

In this lecture, we'll talk about Successful Text Ads Principles.

Set Up Your Text Ad Preview 14:16

In this lecture, we'll Set Up Your Text Ad.

Review Process Shortcut Preview 04:34

In this lecture, we'll talk about the Review Process Shortcut.

Billing Preview 06:35

In this lecture, we'll talk about Billing.

Dashboard Preview 22:35

In this lecture, we'll talk about Google Ads Dashboard.

Conversion Tracking Preview 08:15

In this lecture, we'll talk about Conversion Tracking.

Generate Website Conversion Tracking Code Preview 19:16

In this lecture, we'll Generate the Website Conversion Tracking Code.

Install Global Site Tag Preview 09:44

In this lecture, we'll install the global site tag.

Install Website Conversion Tracking Preview 07:31

In this lecture, we'll install Website Conversion Tracking.

Understanding Keywords Preview 09:46

In this lecture, we'll start understanding keywords.

Keyword Research Preview 10:55

In this lecture, we'll start understanding keyword research.

Keyword Planning Preview 11:57

In this lecture, we'll start to understand keyword planning.

Keyword Organising Preview 09:22

In this lecture, we'll start to understand keyword organisation.

Keyword Match Types Preview 17:02

In this lecture, we'll start to understand the keyword match types.

Negative Keywords Preview 14:04

In this lecture, we'll start to understand negative keywords.

Finding & Listing Negative Keywords Part 1 Preview 11:48

In this lecture, we'll learn how to find and list negative keywords.

Finding & Listing Negative Keywords Part 2 Preview 11:14

In this lecture, we'll learn how to find and list negative keywords.

Keyword Research - Finding Keywords Part 1 Preview 13:36

In this lecture, we'll learn how to find keywords.

Keyword Research - Finding Keywords Part 2 Preview 14:41

In this lecture, we'll learn how to find keywords.

Keyword Research - Finding Competitors Keywords Preview 09:29

In this lecture, we'll learn how to find competitors keywords.

Keyword Planning - Using the Buyer’s Funnel Preview 17:02

In this lecture, we'll learn how to do keyword planning using the Buyer's funnel.

Keyword Planning - Volume & Costs Estimates Preview 20:00

In this lecture, we'll learn how to do keyword planning based on Volume and Costs Estimates.

Keyword Organising - Finding Themes & Wrapping Preview 15:11

In this lecture, we'll learn how to do keyword Organisation based on finding themes and wrapping.

Calculate Your Max CPC Bid Preview 09:31

In this lecture, we'll learn how to Calculate Initial Max CPC Bids.

Quality Score Preview 12:56

In this lecture, we'll learn about Quality Score.

Ad Rank Preview 09:04

In this lecture, we'll learn about Ad Rank.

Why Use Video Ads? Preview 06:02

In this lecture, you'll learn why you should start using Video Ads.

Connect Google Ads & YouTube Preview 04:34

In this lecture, you'll learn to connect Google Ads & YouTube.

Starting Our Video Ad Campaign Preview 02:42

In this lecture, we'll start our video ad campaign.

Video Ad Formats Preview 17:44

In this lecture, we'll talk about video ad formats.

Bidding Strategy Preview 05:20

In this lecture, we'll talk about Bidding Strategy.

Delivery Method Preview 06:09

In this lecture, we'll talk about Delivery Method.

Networks Preview 08:06

In this lecture, we'll talk about Networks.

Inventory Type Preview 07:46

In this lecture, we'll talk about Inventory Type.

Excluded Contents, Types & Labels Preview 04:52

In this lecture, we'll talk about Excluded Contents, Types & Labels.

Selective Optimisation Preview 06:16

In this lecture, we'll talk about Selective Optimisation.

Frequency Capping Preview 09:06

In this lecture, we'll talk about Frequency Capping.

YouTube Keywords Preview 08:57

In this lecture, we'll talk about YouTube Keywords.

Topics Preview 04:12

In this lecture, we'll talk about Topics.

Placements Preview 07:01

In this lecture, we'll talk about Placements.

Bidding Preview 04:19

In this lecture, we'll talk about Bidding.

Set Up Video Ad Preview 08:55

In this lecture, we'll Set Up a Video Ad.

Companion Banner Preview 12:42

In this lecture, we'll talk about Companion Banner.

Discovery Ad Preview 05:43

In this lecture, we'll talk about Discovery Ad.

Improve Profits Strategy Preview 06:42

In this lecture, we'll talk about Improve Profits Strategy.

Manage Multiple Accounts (MCC) Preview 06:33

In this lecture, we'll talk about Manage Multiple Accounts (MCC).

Split Testing Preview 10:59

In this lecture, we'll talk about Split Testing.

Remarketing Preview 07:35

In this lecture, we'll talk about Remarketing.

Introduction to UpWork Preview 02:26

In this lecture, you'll get an introduction to UpWork.

How to Get Approved Preview 05:56

In this lecture, you'll learn how to get approved as a freelancer on UpWork.

Create a Specialized Profile Preview 06:02

In this lecture, you'll learn the importance of creating a specialized profile.

Importance of Profile Photo Preview 02:56

In this lecture, you'll learn the importance of a profile photo.

Profile Title Keywords Preview 03:27

In this lecture, you'll learn about the profile title keywords.

Choose a Profile Rate Preview 02:59

In this lecture, you'll learn to choose a profile rate.

Write Your Profile Overview Preview 06:47

In this lecture, you'll learn to write your profile overview.

Use an Intro Video Preview 02:49

In this lecture, you'll learn the benefits of using an intro video.

Set Availability Preview 01:49

In this lecture, you'll learn to set availibility.

Set Languages Preview 03:45

In this lecture, you'll learn to set languages.

Add Education Preview 01:45

In this lecture, you'll learn to add education.

Work History Preview 03:30

In this lecture, you'll learn to work history.

Create Your Portfolio Preview 06:51

In this lecture, you'll learn to create your portfolio.

Select Skills & Expertise Preview 02:49

In this lecture, you'll learn to select skills and expertise.

Pre-packaged Projects Preview 02:38

In this lecture, you'll learn what pre-packed projects are.

Testimonials Preview 03:08

In this lecture, you'll learn to add testimonials.

Certifications & Employment History Preview 05:52

In this lecture, you'll learn to add relevant job certificates.

Get Paid & Tax Information Preview 04:55

In this lecture, you'll learn to get paid.

Find Qualified Jobs Preview 08:13

In this lecture, you'll learn to find qualified jobs.

Submit a Proposal Preview 09:35

In this lecture, you'll learn to submit a proposal.

Write a Cover Letter Preview 12:03

In this lecture, you'll learn to write a cover letter.

Proposal From Client’s Perspective Preview 06:20

In this lecture, you'll learn to understand Proposal From the Client’s Perspective.

Badge Criteria Preview 03:34

In this lecture, you'll learn about the badge criteria.

Thank You! Preview 01:23

Thank you for taking this course! We'll see you in the next course.

Bonus Lecture Preview 00:20