Pardot vs HubSpot: which is the best marketing platform?

Pardot vs HubSpot has always been a debate. Both of them are elite marketing platforms yet there must be one superior to the other. In this comparison, we are going to assess different features of each and then decide which is the best marketing platform.

Performance:

While selecting a marketing software, your priority has to be ‘performance’. 

HubSpot offers plenty of features including lead generation, email marketing, SMS marketing, and many more. The rating and reviews are excellent with more than 100,000 users. Moreover, it has a mobile application that helps to keep an eye on when you’re outside your work zone.

Pardot is used by many leading companies. It has similar features as HubSpot but it does not have a mobile application which makes it difficult to track your progress all the time.

Which is better?

HubSpot

Social media engagement:

Both the software provides social media presence for your business.

HubSpot can handle your Facebook, Linked In, Twitter and Instagram. The software focuses on social listening and sharing. It is responsible for generating ads and leading social media campaigns.

Pardot can handle Facebook, Linked In, and Twitter only. It has verified features for social sharing, leading campaigns, and engaging people. It doesn’t generate ads.

Which is better?

HubSpot

Email marketing:

Email marketing is a key feature in both our software. Each of them has a sophisticated email builder.

HubSpot has an amazing email builder. The templates are well-structured. It has automatically generated email responses, it can send and receive emails. However, creating your email can be a drag due to their module builder.

Pardot has an HTML-based email builder. It can send and receive emails efficiently. The templates and personally written emails are both fine. It can manage emails and respond automatically.

Which is better?

Pardot

Lead generation:

Lead generation holds significant importance if we compare both software. 

HubSpot provides many lead generation tools. Some of these features are marketing lead database, landing pages, lead nurturing, lead scoring, and grading. Through these features, the department knows exactly what to target.

Pardot offers the same set of features. It also generates leads and filters the best leads for you. However, it doesn’t directly incorporate your website and landing pages involve a third-party domain. This can be an issue for some people, it may feel like a separate platform.

Which is better?

HubSpot

Reporting and analysis:

Reporting and analysis are necessary. We need data to make a strategy and implement it. 

HubSpot analyzes all the customers, the people who visit your blog, social media accounts, and emails. It creates a report on customer engagement, sales made and compares them with previous records. This data helps us create marketing strategies. Moreover, it also looks after keyword generation and SEO analysis for your websites and blog posts.

Pardot has similar verified features like reporting, web analysis, and revenue analysis. It can identify unknown websites by recording their email addresses. Moreover, it engages completely with every action and every event. It will generate all information about email, responses, live sessions, webinars, etc.

Which is better?

Pardot 

Price:

Pricing is very important while choosing software. If both the software has a fairly equal level of performance, you will go for a lesser price. However, sometimes a company’s budget has a part in selecting software. You would want to go for an affordable one.

HubSpot pricing starts from $50 per month and it will increase once you get more customers and expand your business. Moreover, it comes with a free trial through which you can easily look at its features. It can be easily used by small businesses. This makes it more affordable so naturally, HubSpot has more users. 

Pardot pricing starts from $1250 per month which is very expensive comparatively and it doesn’t even have a free trial.

Which is better?

HubSpot

Summary:

In our debate for Pardot vs HubSpot, we considered all the major features for marketing. In our six main features, HubSpot has managed to win 4 spots. However, each company is unique and has different requirements, so you can choose according to your liking but HubSpot is the superior choice for the majority. In addition, HubSpot academy has free marketing courses for everyone. These will help you engage better with the software. In this way, you can use this software with maximum efficiency.