Saas Metrics Fundamentals

The Most Comprehensive Course on SaaS Metrics: Bookings, ARR, Churn, Retention, LTV, CAC, Unit Economics and Dashboard

Last updated 2022-01-10 | 4.6

- Measure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**
- Articulate the SaaS Business Model
- Analyze SaaS Business Trends

What you'll learn

Measure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**

Articulate the SaaS Business Model

Analyze SaaS Business Trends

Interpret SaaS Metrics Performance and Discuss Meaning and Implications

Draw Insights and Conclusions from SaaS Metrics Performance

Break down ARR Momentum Trends: New

Expansion

Downsell and Churn

Present SaaS Metrics in a Beautiful Dashboard that Tells the Story

Answer Questions at your Next SaaS Company Interview

Bookings (TCV/ACV)

Annual Recurring Revenue (ARR)

Revenue

Retention and Churn Rates (Customer vs Dollar-Based

Gross vs Net)

Renewal Rates

Cohort Analysis

Customer Life Time Value (LTV)

Customer Acquisition Cost (CAC) and CAC Payback Period

LTV/CAC Ratio

SaaS Magic Number

SaaS Financial Model

Profitability

Gross/Operating/Free Cash Flow Margin

Rule of 40

* Requirements

* Basic financial analysis knowledge would be helpful
* but not required
* Basic knowledge of Google Sheet/Excel would be helpful
* but not required

Description

Measure and Track the Right SaaS Metrics **FREE DASHBOARD TEMPLATE INCLUDED**
Articulate the SaaS Business Model
Analyze SaaS Business Trends
Interpret SaaS Metrics Performance and Discuss Meaning and Implications
Draw Insights and Conclusions from SaaS Metrics Performance
Break down ARR Momentum Trends: New, Expansion, Downsell and Churn
Present SaaS Metrics in a Beautiful Dashboard that Tells the Story
Answer Questions at your Next SaaS Company Interview
Bookings (TCV/ACV)
Annual Recurring Revenue (ARR)
Revenue
Retention and Churn Rates (Customer vs Dollar-Based, Gross vs Net)
Renewal Rates
Cohort Analysis
Customer Life Time Value (LTV)
Customer Acquisition Cost (CAC) and CAC Payback Period
LTV/CAC Ratio
SaaS Magic Number
SaaS Financial Model
Profitability, Gross/Operating/Free Cash Flow Margin
Rule of 40

Course content

7 sections • 31 lectures

Introduction 2 lectures

Welcome to the Course! Preview 02:09

SaaS Business Model (vs Traditional Software) Preview 06:38

Business Growth: Bookings, TCV, ACV, ARR and Revenue 10 lectures

Bookings: TCV, ACV and Contract Term Length Preview 05:17

Bookings: Offer Type (Product and Service, Recurring vs One-Time) Preview 09:50

Bookings Assignment - Short Writing

We have discussed a few aspects of bookings. Let's see if what you have retained from the course material. There will be a few prompts where you will have the opportunity to answer a few questions. Keep your answer to 2-4 bullets points!

Bookings: New vs Renewal Bookings Preview 06:34

Bookings Quiz - Multiple Choice

Quick multiple choice knowledge check on bookings. Please select the best answer.

Annual Recurring Revenue (ARR) Preview 08:29

ARR Quiz - Multiple Choice

Quick multiple choice knowledge check on ARR. Please select the best answer!

Revenue Preview 05:54

ARR Analysis: New, Expansion, and Churn Momentum Preview 07:49

ARR Momentum Analysis Quiz - Multiple Choice

Quick multiple choice knowledge check on ARR Momentum Analysis. Please select the best answer!

Product Stickiness: Retention, Churn, Renewal and Cohort Analysis 6 lectures

What Churn Is and Why Churn Happens Preview 09:53

Retention and Churn Rates - Intro and Count Based Rates Preview 08:25

Retention and Churn Rates - Dollar Based Preview 07:17

Churn and Retention Quiz - Multiple Choice

Quick multiple choice knowledge check on churn and retention. Please select the best answer.

Renewal Rates Preview 10:18

Cohort Analysis Preview 04:46

Unit Economics: Lifetime Value (LTV) and Customer Acquisition Cost (CAC) 6 lectures

Unit Economics Basics Preview 09:04

Customer Life Time Value (LTV) Preview 07:54

Customer Acquisitions Cost (CAC) and CAC Payback Period Preview 07:59

LTV / CAC Ratio Preview 07:05

SaaS Magic Number Preview 03:28

Unit Economics Quiz - Multiple Choice

Quick multiple choice knowledge check on unit economics. Please select the best answer.