Lucas Wilde Elite In Google Ads Profit For Success Online

Tags: Google Ads (Adwords)

Master Google Ads (Adwords) and Google Shopping to take your business and those of your clients to the next level.

Last updated 2022-01-10 | 4.5

- Learn How to Sell Yours Products & Services Online With Google Ads (Adwords).
- Learn about Google Shopping Ads and Google Smart Shopping.
- Learn How to Use Google Management Tools like the Google Editor

What you'll learn

Learn How to Sell Yours Products & Services Online With Google Ads (Adwords).

Learn about Google Shopping Ads and Google Smart Shopping.

Learn How to Use Google Management Tools like the Google Editor

How to Drive Continuous Traffic to Your Website

E-Commerce Store or Other Online Landing Page.

Setting up conversion tracking

remarketing and using audiences to increase profit.

Use Automation & Smart Shopping to Sell Products effectively.

Build reports to track performance and optmise your campaigns to maximum growth.

Design

Build and Optimize Performance in Your Own Google Advertising Campaigns

or For Those of Your Clients.

Use Google Tools To Track Conversions

Make Bulk Changes and Optimise Your Accounts to Drive Profitability.

Target Your Website Users With Remarketing Campaigns To Improve the Lifetime Value of Your Customers.

Leverage the Power of Google Search to Monatize Your Ambitions.

Learn all about Google Ads (Adwords) and more!

* Requirements

* You should have or manage a website
* e-commerce store
* landing page or social media page you want to drive traffic towards with Google Ads.
* No prior experience needed - I will walk you through everything from the basics in theory and practise
* with advanced models as well.
* All you need is a laptop and internet connection and presto
* good to go.
* No prior Google Ads (Adwords) experience required!

Description

Learn How to Sell Yours Products & Services Online With Google Ads (Adwords).
Learn about Google Shopping Ads and Google Smart Shopping.
Learn How to Use Google Management Tools like the Google Editor
How to Drive Continuous Traffic to Your Website, E-Commerce Store or Other Online Landing Page.
Setting up conversion tracking, remarketing and using audiences to increase profit.
Use Automation & Smart Shopping to Sell Products effectively.
Build reports to track performance and optmise your campaigns to maximum growth.
Design, Build and Optimize Performance in Your Own Google Advertising Campaigns, or For Those of Your Clients.
Use Google Tools To Track Conversions, Make Bulk Changes and Optimise Your Accounts to Drive Profitability.
Target Your Website Users With Remarketing Campaigns To Improve the Lifetime Value of Your Customers.
Leverage the Power of Google Search to Monatize Your Ambitions.
Learn all about Google Ads (Adwords) and more!

Course content

15 sections • 113 lectures

Welcome The The Course! 5 lectures

Hello & Welcome - Course Contents Preview 22:33

Taster - Advanced - Google Smart Shopping Preview 27:56

How To Master Google Ads Preview 06:19

Biggest Mistakes And What Not To Do With Your Ads & Ad Copy Preview 05:29

Intro To Paid Search on Google Ads Preview 03:26

Paid Search 4 lectures

Paid Search - Relevancy, Search Engines and Defining PPC. Preview 05:30

Understanding What Google Ads Care About And How To Leverage This Factor Preview 06:26

How To Think About Search Engines & Advertising Like Google Ads Preview 05:39

What Does PPC Even Mean? Preview 03:22

Google Ads Management Tools 6 lectures

Google Ads Management Tools - The Editor, Interface, GA & Help Centre Preview 05:04

Figuring Out Which Tools To Use For Your Advertising on Google Ads Preview 08:43

How To Navigate The Google Ads Interface Preview 09:56

Welcome To The Google Ads Editor Preview 05:10

Quick Intro to Google Analytics Preview 04:04

How To Use The Google Help Centre Preview 07:45

Building Excellent Campaigns 6 lectures

Campaign Building- Structure, URL Mapping, Naming conventions & Ad groups. Preview 11:21

How To Build Out Your Accounts In The Correct Structure Preview 04:25

Create A Website URL Map For Success With Key Examples Preview 14:11

Building & Naming Campaigns Like A Pro! Preview 14:43

What Are Ad Groups & How To Think About Them Logically Preview 05:57

How To Add Campaigns & Ad groups Together On Excel Preview 06:18

Google Keywords - Understanding This Fascinating World in Google Ads 15 lectures

Keywords - Match Types, Negatives, Close Variants & Keyword Research Preview 25:20

Introduction to Keywords And What To Expect Preview 02:41

What Are Keywords and How To Use Them Preview 02:50

Understanding and the Importance of Keyword Match Types Preview 03:38

How to Understand the Fundamentals In Exact & Phrase Match Keywords Preview 06:26

How to Understand the Fundamentals In BMM & Broad Match Keywords Preview 14:46

What Are Negative Keywords & Global Negative Keywords Preview 04:25

How To Create A Global Negative Keyword List & Apply it To Your Campaigns Preview 04:15

Close Variants and Case Sensitivity Preview 06:17

Understanding Consumer Search Intent on Google Preview 14:51

Keyword Research & Google Ads Suggestions Preview 09:56

How to Use The Keyword Planner Starting with URLs Preview 18:27

How to Use The Keyword Planner Starting with Keywords Preview 07:05

Linking Keywords to Ad groups to Campaigns - Editor Preview 11:49

Google Ads Update - Broad Match Modified Keywords Sunset Preview 01:09

Writing Google Ads - Do It Like a Pro To Drive The Best Results For You 11 lectures

Writing Google Ads - Keywords - Writing ads, Ad products, Extensions and More Preview 11:00

How To Create Winning Google Ads Preview 02:38

The Search Engine Results Page or SERP in Google Preview 04:38

Expanded Text Ads & Extensions Preview 14:25

ETAs & Ad groups and Ad Testing for Optimisation Preview 10:27

The Dos & Don'ts of Ad Copy on Google Ads Preview 05:27

The Google Ads Approval Process Preview 05:29

Responsive Search Ads (RSAs) Pros & Cons Preview 08:19

Example - Writing Expanded Text Ads In Excel & The SERP Preview 24:11

Example - Writing Responsive Search Ads in Excel Preview 16:22

Example - Writing Sitelink Extensions Preview 12:13

The Google Ads Auction, Keywords Bids & Bidding Strategies 21 lectures

The Google AdsAuction, Keywords Bids & Bidding Strategies, Optimisation and More Preview 18:36

Welcome to The Google Ads Auctions & World of Bidding Preview 03:26

How Bids & Bidding Works on Google Ads Preview 03:25

Key Performance Indicators on Google Ads Preview 06:34

Google Ads Keyword Auction Preview 03:45

Ad Rank & Quality Score Preview 09:40

Keyword Bids & Optimisation Preview 09:59

How Does Increasing A Bid Affect SERP Position? Preview 10:39

Bid Adjustments & Targeting Preview 07:50

Intro to Bidding Strategies Preview 12:44

Bidding of Choice - Manual CPC Preview 03:43

Enhanced Manual CPC (eCPC) Preview 04:02

Maximise Clicks Preview 04:00

Target Cost Per Action (CPA) Preview 05:10

Target Return On Advertising Spend (ROAS) Preview 07:38

Maximise Conversions Preview 04:17

Maximise Conversion Value Preview 03:11

Target Impression Share Preview 06:06

Which Bidding Strategy Should You Use? Preview 10:41

LIVE - Keyword Bidding & Optimisation in Action Preview 19:45

Bid Optimisations Example Test

Google Shopping Ads - How To Use Them to Drive Growth 7 lectures

Deep dive Into Google Shopping Preview 10:25

Understanding Product Feeds, Optimisation & Management Preview 16:45

How to Manage Classic Google Shopping Campaigns Preview 16:10

Setting up a Classic Google Shopping Campaign Preview 06:25

Query Funnelling - The KITÁCHI Google Shopping Model Preview 14:48

Google Ads tROAS Shopping Campaigns Preview 10:50

Google Ads Smart Shopping Campaigns Preview 27:56

Campaign Building - From Start to Finish 16 lectures

Intro to Guided Research & Campaign Building Preview 03:32

Using Google Trends To Research Demand Preview 04:08

Building Campaigns Like A Pro on Google Ads Preview 11:19

Building Your Ad Groups & Adding Them To Your Campaigns Preview 07:54

Outlining Your Keywords & Linking Them To Ad Groups & Campaigns Preview 11:32

Writing Ads In Bulk Like A Pro on Google Ads Preview 23:08

Writing Sitelinks In Bulk For Your Expanded Text Ads Preview 05:16

Uploading Everything Onto Editor Before Go-Live Preview 17:19

Editing All Your Settings in the Editor - Applying What Your Learned Earlier Preview 16:03

Best Practice - Adding Exact Match KWs as Negatives on BMM Campaigns Preview 05:20

Understanding Network Settings on Google Ads Preview 06:39

Grasping Location Settings & Correct Set-up Preview 19:57

Use & Understand Language Targeting Correctly Preview 05:04

How to Think About Budgets, Bidding & Ad Scheduling Preview 09:00

Extensions Overview - App, Lead, Message, Location, Promotion & Price Extensions Preview 06:38

Mining Keywords and Negating Search Queries to Optimise Performance Preview 08:46

Microsoft Advertising - Bing Ads 5 lectures

Welcome To Microsoft Advertising (aka Bing ads) - Module Overview Preview 05:27

Introduction to the Microsoft Ads Bing Interface Preview 04:33

Downloading the Bing Editor Preview 04:32

Creating Automated Imports Preview 10:24

Creating Insertion Orders Preview 04:09

Audience Targeting & Remarketing - Do it Like the Pros! 5 lectures

Fundamentals of Remarketing on Google Ads - Intro Preview 14:27

Understanding Audiences and Targeting Them to Your Campaigns Preview 14:53

Step 1 - Creating Your Remarketing Tag - Walk Through Preview 10:10

Step 2 - Creating Your Audiences on The Interface Preview 08:44

Applying Your Audiences to Remarketing Campaigns Preview 07:00

Conversion Tracking - Understanding the Fundamentals 2 lectures

Conversion Tracking - Deep Dive & Fundamentals Preview 11:23

Creating A Conversion Tag on Google Ads Preview 07:15

Attribution Modelling - Choosing Whats Best for Your Business 1 lectures

Deep Dive into Attribution Modelling on Google Ads Preview 21:38

Automation & Scripts For Ultimate Success on Google Ads 5 lectures

Intro to Google Ads Scripts - Advanced Learning Preview 17:32

Script Navigation in the Google Ads Interface Preview 05:08

Where to Find Scrips & Use Cases for Google Ads Preview 06:11

Using Automated Reports To Pull Data Preview 06:16

Using Automated Rules To Make Life Easy Preview 05:19

Final Good-bye & Take-Home Tools to Manage your Business or Clients 4 lectures

Take-home Tools & Other Resources for Success Preview 06:29

Take-home Recourses Preview 00:05

Good-bye & Good luck! Preview 03:30

Bonus Preview 00:11

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