Essential Creative Roles Every Company Needs

The Importance of Having the Right Team 

For every business and every organization out there, the team is the backbone. If you want your business to grow to new heights of success, you’ll have to put in a great amount of effort into building a strong backbone first. Because let’s face it? Business management isn’t a one man job, in fact, it takes an entire team to build and grow a business. Speaking of which, to fulfil the needs of your company, there are some specific roles that you must have in your team. This is what we’ll be talking about today! 

5 Creative Roles Every Team Should Fill 

The Visionary 

The visionary is the guidance force of the company who knows the importance of taking the company in the right direction. He’s the guy who has a knack for helping other people, who knows what his or her product can do for the world and how important teamwork is. The visionary is one of the most creative roles in business. His job is to build an environment for his team where the employees can give their best performance possible. Some important qualities that the visionary must have are; 

• Great communication skills 
• Great leadership skills 
• The one who is ready to take risks

The Product Manager 

Product manager or product wizard; there are different types of creative roles and a product wizard is one of the most important ones. This person is solely responsible for managing a product or service offered by the company. He’s the expert when it comes to product manufacturing, development and enhancement process. He or she is also the one who knows how to make the best use of the product or what features and functionalities to add for the product to become popular and useful. Some qualities that the product wizard should possess are; 

• Eager to learn 
• The problem solver 
• Passionate about his work 

The Operational Leader 

The person who knows how to run a business like a business is known as the operational leader. This can be anyone from your team who knows how to lead others and how to organize the workplace in a professional way. The operational leader has more responsibilities as compared to the other two roles mentioned above. From managing finances to monitoring the team and its timeline to deciding roles and responsibilities, there’s so much the operational leader has to do. This person should have the knack for helping customers, he should be good at identifying the pain points or the complaints of the customers and he should also know how to fix the problem right away. Some qualities that the operational leader must possess are; 

• Should prioritize efficiency 
• Should be organized 
• Quality driven 

The Motivational Hero 

Every workspace needs a hero who has the ability to empathize with the employees and the customers in case things go south. Also known as the Happiness hero, this person should be charming enough to make others think or believe that things will get back on track soon. He or she is someone who can ease the frustration of the people working in the company or the customers using the company’s services or products. The qualities the motivational hero must have are; 

• Clear and effective communication skills 
• Charming personality 
• Peaceful and calming 

The Marketer 

No business can ever be successful if it doesn’t have a marketing department or at least a CMO who handles and manages all the marketing strategies. It’s justified because for your business to be successful, you need to spread the word about your services/products and you need to reach out to your target audience. Having a marketer who really is creative is quite important for you to meet your company objectives. It’s better to hire someone who at least has taken a marketing course or a business course. He should be someone who has the right knowledge required to spread the word about the company. The qualities he or she must possess are; 

• Thinks out of the box
• Creative marketing strategies 
• Good at communication 

Overall Verdict 

With these 5 main roles in your company, we assure you that you’ll be able to get the best out of your business and you sure will end up becoming successful. With a strong team, playing the most important creative roles, you’ll see wonders happening to your business.