Product Marketing For Technology Companies
Tags: Marketing Management
Master your product marketing skills through practical examples and exercises.
Last updated 2022-01-10 | 4.5
- Support the marketing funnel by producing product marketing content to drive more qualified leads to your sales team.- Define different types of product launches and their deliverables which are recognized across both product and marketing.
- Setup and manage a scalable Learning Management System for standardized
- interactive training sessions to ensure that everyone in your company is up to date on the latest product marketing information.
What you'll learn
* Requirements
* A basic understanding of sales and marketing and their respective roles within the company.* A basic understanding of the marketing funnel
* lead nurturing
* customer retention
* and campaigns.
* A basic understanding of product management and developers as well as your company’s chosen development methodologies and tools.
Description
Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns, organizing successful product launches, and providing powerful sales enablement to empower the company to reach its financial goals and increase customer stickiness.
This course teaches these skills through practical examples and clear explanations. It covers, in detail, the interaction needed with prospects, customers, and different business units within a company as well as necessary ownership and best practices to achieve the goals of any ambitious technology company.
Who this course is for:
- You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.
- You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.
- You already have many years of experience in the role and are looking for new inspiration and strategies.
- You are interested in learning how to collaborate with a Product Marketing Manager colleague of yours within your organization.
Course content
6 sections • 23 lectures
Foundation: Introduction Preview 01:12
Foundation: Part 1 Preview 09:38
Foundation: Part 2 Preview 12:36
Foundation: Quiz
A quiz based on the content covered in the "Foundation" section.
Marketing: Introduction Preview 00:35
Marketing: Part 1 Preview 12:59
Marketing: Part 2 Preview 17:22
Marketing: Quiz
A quick check to verify the role of product marketing in a marketing team
Product Management and Development: Introduction Preview 00:30
Product Management and Development: Part 1 Preview 12:59
Product Management and Development: Part 2 Preview 19:25
Product Marketing and Development: Quiz
Test your knowledge from this section!
Sales Enablement: Introduction Preview 00:30
Sales Enablement: Part 1 Preview 16:38
Sales Enablement: Part 2 Preview 14:49
Sales Enablement: Part 3 Preview 16:37
Sales Enablement: Quiz
Let's recap what we covered in Sales Enablement.
Product Positioning and Messaging: Introduction Preview 00:53
Product Positioning and Messaging: Part 1 Preview 10:13
Product Positioning and Messaging: Part 2 Preview 15:31
Product Positioning and Messaging: Part 3 Preview 11:27
Product Positioning and Messaging: Quiz
Test your knowledge from this section!