Google Analytics Beginner Az Hands On Exercises

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Tags: Google Analytics

Entire Course Recorded in Late 2020 | Learn Google Analytics and Master the Customer Funnel

Last updated 2022-01-10 | 4.6

- Starting from scratch
- attain proficiency in Google Analytics for growth marketing
- Learn the essential tool to become an analyst
- product manager or online marketer
- Online Customer Funnel and Google Analytics data model explained visually in detail

What you'll learn

Starting from scratch
attain proficiency in Google Analytics for growth marketing
Learn the essential tool to become an analyst
product manager or online marketer
Online Customer Funnel and Google Analytics data model explained visually in detail
10 hands-on practice exercises with demo account structured like mini business use cases
Professional tips from industry veteran who has used and taught Google Analytics for 9 years
Quickly setup Google Analytics for your own website (simple cases)
Access demo account for immediate hands-on learning
Analyze and track online audience
behavior
acquisitions and conversions
Walkthroughs and explanations of the most commonly used reports in the industry
Create custom reports from scratch to export to Excel or share with others
Primer for most important advanced reports including flows and cohort analysis
Analyze smarter with Dimensions
Metrics and Segments
Setup and work with goal tracking in Google Analytics
Basic setup and administration for sole proprietor running an online business
Review of the 35 most important terms and concepts in Google Analytics

* Requirements

* There are no pre-requisites or requirements for this course

Description

  • Starting from scratch, attain proficiency in Google Analytics for growth marketing
  • Learn the essential tool to become an analyst, product manager or online marketer
  • Online Customer Funnel and Google Analytics data model explained visually in detail
  • 10 hands-on practice exercises with demo account structured like mini business use cases
  • Professional tips from industry veteran who has used and taught Google Analytics for 9 years
  • Quickly setup Google Analytics for your own website (simple cases)
  • Access demo account for immediate hands-on learning
  • Analyze and track online audience, behavior, acquisitions and conversions
  • Walkthroughs and explanations of the most commonly used reports in the industry
  • Create custom reports from scratch to export to Excel or share with others
  • Primer for most important advanced reports including flows and cohort analysis
  • Analyze smarter with Dimensions, Metrics and Segments
  • Setup and work with goal tracking in Google Analytics
  • Basic setup and administration for sole proprietor running an online business
  • Review of the 35 most important terms and concepts in Google Analytics

Course content

11 sections • 74 lectures

What is Google Analytics? 1 lectures

What is Google Analytics? Preview 02:20

Online Customer Funnel Data Model 5 lectures

Why Learn the Data Model First? Preview 01:37

Introduction to Data Model Preview 08:11

Part 1: Online Customer Data Trail Preview 13:46

Part 2: Data Trail in Google Analytics Preview 05:54

Learn or Review 35 Most Used Terms Preview 10:50

Setup for this Course 4 lectures

Access the Demo Account Preview 03:18

Troubleshoot: Where is my Demo Account? Preview 01:13

Three Types of Users Preview 04:32

If You Run Your Own Website Preview 01:20

How to Use Analytics Reports 9 lectures

Overview of Reports UI Preview 04:07

The 5 Step Process Preview 09:03

Exercise: Finding the Right Report Preview 00:50

Solution: Finding the Right Report Preview 04:24

Important Reminders about Exercises Preview 01:24

Time Range of Report Preview 04:37

Time Series Chart Preview 05:59

Dimensional Report Preview 05:36

Save, Export, Share, Edit Preview 04:40

Learn Analytics Reports by Practicing 12 lectures

Exercise: Finding the Right Report #2 Preview 00:23

Solution: Finding the Right Report #2 Preview 02:51

Exercise: Configuring a Report Preview 01:13

Solution: Configuring a Report Preview 02:20

Dimensions and Metrics Preview 02:41

Exercise: Adding a Secondary Dimension Preview 00:50

Solution: Adding a Secondary Dimension Preview 02:13

User Segments Preview 04:48

Exercise: Configuring a Channel Report Preview 01:12

Solution: Configuring a Channel Report Preview 03:35

Exercise: Adding a Converter Segment Preview 01:23

Solution: Adding a Converter Segment Preview 03:39

Most Commonly Used Reports 9 lectures

Word from the Instructor Preview 00:35

Reports Already Introduced Preview 01:53

Audience | Overview Preview 05:31

Audience | Technology | Browser & OS Preview 05:27

Acquisitions | All Traffic | Channels Preview 14:18

Behavior | Site Content | All Pages | Navigation Tab Preview 07:46

Behavior | Site Content | Landing Pages Preview 06:06

A Note about Goals Preview 01:18

Conversion | Goals | Overview Preview 06:44

Setting Up Simple Goals 8 lectures

Why Learn to Define Goals? Preview 02:22

Goals in the Demo Account Preview 07:37

Goals vs Events vs Tags Preview 03:11

Duration and Pages Per Session Goals Preview 06:29

Edit But Cannot Delete Goals Preview 02:03

Destination Goal Preview 05:49

Goal Templates As Suggestions Preview 02:29

Review of Goal Metrics Preview 02:21

More Advance Reports 6 lectures

Audience | Cohort Analysis Preview 07:22

Audience | Users Flow Preview 07:07

Conversions | Goals | Goal Flow Preview 04:21

Conversions | Ecommerce | Shopping Behavior Preview 05:20

Exercise - Using Advance Reports Preview 01:22

Solution - Using Advance Reports Preview 10:26

Creating Custom Reports 15 lectures

Word from the Instructor Preview 00:26

Why Learn Custom Reports? Preview 02:47

Your First Custom Report Preview 05:20

Re-creating the Affinity Categories Report Preview 09:29

Custom Explorer (Standard) Report Preview 13:34

Custom Flat Table Report Preview 05:46

Exercise - Creating a Flat Table Report Preview 00:51

Solution - Creating a Flat Table Report Preview 05:38

Exporting and Sharing Custom Reports Preview 08:13

Timestamping Exported Data Preview 08:03

Exercise - Editing the Channels Report Preview 02:01

Solution - Editing the Channels Report Preview 04:13

How to Use Regex (for Beginners) Preview 14:54

Exercise - Looking at Selected Landing Pages Preview 01:40

Solution - Looking at Selected Landing Pages Preview 03:29

Miscellaneous Topics 1 lectures

Regular Users: Managing My Own Stuff Preview 07:34

APPENDIX: Creating New Account & Installing Tracking Code 4 lectures

Creating a New Google Analytics Account Preview 04:35

Basics of Setting Up the Tracking Code Preview 07:01

Switching between Accounts and Properties Preview 01:09

Back to Beginning of Course Preview 00:09