Tesla Company Analysis Strategy Marketing Financials

Tags: Investing

Acquire the #1 Skill Needed For Investment banking, Private equity, and Consulting - Company analysis

Last updated 2022-01-10 | 4.5

- Learn how to perform strategic analysis
- Leverage classic frameworks like SWOT and Five forces to analyze Tesla
- Understand why "Tesla has a brand following that is second only to Apple"

What you'll learn

Learn how to perform strategic analysis
Leverage classic frameworks like SWOT and Five forces to analyze Tesla
Understand why "Tesla has a brand following that is second only to Apple"
Apply the 4Ps framework and understand what makes Tesla's marketing so powerful
Perform financial statement analysis to understand Tesla's historical performance
Study Tesla's growth
profitability
liquidity
and solvency
Forecast Tesla's 10-year financials
Prepare a complete DCF valuation model

* Requirements

* Students will need Microsoft Excel 2007
* 2010
* 2013
* 2016
* or 2018

Description

** Please be aware that this course is not an investment recommendation of any sort**

What is the best way to learn financial modelling, valuation, corporate strategy, marketing fundamentals, and financial statement analysis?

Go through a complete, real life case study.

And which is arguably the hottest company in the business world today?

Tesla Inc.

This is the first online course attempting to teach several disciplines by combining them in a coherent and holistic case study of a company.

In this course, we will touch on several important topics about Tesla:

  • Business strategy

  • Marketing

  • Financial statement analysis

  • Financial planning and forecasting

  • Valuation


Each topic we discuss is a natural continuation of what you have learned from the previous one. This will allow you to understand Tesla’s business very well.

It is a fascinating firm that has already made huge steps towards achieving its mission: accelerate the world’s transition to sustainable energy. The entire auto industry is focused on electric vehicles, in large part because of how successful Tesla has been in the last few years.


Tesla is a more expensive company than well-established traditional auto industry players like BMW and Daimler.

And yet it sells 20x-30x fewer cars compared to these companies.


According to investment banking analysts “Tesla has a brand following that is second only to Apple’s”

However, many analysts are uncertain whether the company has sufficient cash to sustain its growth and win a bigger portion of the market?


Tesla has established itself as the main innovator in the EV field.

But its CEO, Elon Musk, decided to open-source all of the company’s patents.


This is but one reason why Mr Musk is seen as the most exciting entrepreneur of this generation.

While many feel he can do no wrong, he also runs multiple multibillion-dollar businesses and it is unclear how much time he is able to spend on Tesla.


On our journey, we will encounter and analyse many contradictions surrounding Musk and Tesla. This is precisely what makes Tesla a perfect case study. Our goal with this course was to create a holistic, 360 degrees experience, that studies multiple facets of the company.

We are not simply going to study financial statements. We will do that, but we will explore the company from multiple perspectives.

Strategy:

  • How does Tesla intend to compete in the EV market?

  • What are the company’s strengths, weaknesses, opportunities, and threats?

  • Why is Tesla regarded as the ‘new Apple’?

  • Which are the competitive advantages and traits that make the two companies similar?

  • How is Tesla’s partnership with SpaceX going to help the company in the long-run?

  • What is Tesla’s mission and vision?

  • How does Tesla’s business look from a strategic perspective after performing the 5-forces analysis?

  • What was the rationale behind Tesla’s merger with Solar City, the renewable energy company?

  • How does renewable energy align with the electric vehicles business of the company?

Marketing:

  • Who is in Tesla’s target market?

  • How could we describe the firm’s ideal customer?

  • What kind of segmentation problems could Tesla run into in the future?

  • Is the company’s pricing coherent with the competitive strategy it has chosen?

  • How does Elon Musk leverage personal branding?

  • Why will this help Tesla in the long run?

Financial Statement Analysis:

  • What do the company’s financial ratios show about historical performance?

  • Is Tesla a growing business?

  • How profitable is Tesla?

  • How much working capital investment does the company need?

  • How likely is it that Tesla will have liquidity difficulties in the near future?

  • Are there any issues from a solvency perspective?

Financial Modeling and Valuation:

  • How to forecast vehicle deliveries over the next 10 years.

  • How to forecast average selling price of the types of vehicles to be delivered over the next 10 years.

  • What portion of revenues would expenses like Cogs and Opex account for?

  • How to forecast fixed asset investments and working capital needs.

  • How much is Tesla’s weighted average cost of capital?

  • Is Tesla’s DCF valuation in line with its current market price?

This course is perfect for aspiring financial analysts, investment bankers, business analysts, consultants, or corporate executives. The skills you will acquire are the perfect blend of soft and technical skills that will give you an edge in interviews.

This course comes with Udemy's 30-day no questions asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!

Click the 'Take this course' button now! This will be one of the best decisions of your professional career!

 

 

 

 

 

Who this course is for:

  • Aspiring financial analysts, consultants, investment bankers, private equity analysts
  • Individuals interested in advancing their career in Corporate finance
  • Anyone who wants to understand Tesla's business and is fascinated by the company

Course content

6 sections • 56 lectures

Tesla's mission and vision statements Preview 02:46

Electric vehicles - Industry analysis Preview 04:44

More than an auto producer Preview 02:57

Porter's five forces analysis for Tesla Preview 08:40

The company lifecycle model Preview 02:29

Why Tesla resembles Apple: A focus on Tesla's competitive advantages Preview 11:46

The relationship between Tesla and SpaceX Preview 02:06

Competitive strategy Preview 03:53

Tesla SWOT analysis Preview 10:58

Introduction to Tesla marketing Preview 00:56

Tesla's segmentation problem Preview 03:05

A proof of Tesla's brand strength Preview 01:38

Tesla's pricing Preview 00:50

Before or after savings? Preview 04:14

Federal tax incentives for EVs Preview 03:05

Tesla's distribution strategy Preview 04:02

Marketing communication Preview 01:57

Personal branding techniques used by Elon Musk Preview 10:49

How Elon Musk's personal branding helped Tesla Preview 07:02

What you will see next in this section Preview 01:02

How to download Tesla's historical financials Preview 02:37

Calculating and analyzing growth and profitability ratios Preview 10:38

Calculating and analyzing liquidity ratios Preview 06:23

Calculating and analyzing solvency ratios Preview 02:22

Organizing external inputs in a 'Drivers' sheet Preview 03:55

Forecasting Tesla's expected deliveries Preview 13:22

Comparing delivery figures with the ones of industry peers Preview 03:15

Estimating an average selling price of Tesla vehicles Preview 04:47

Calculating automotive revenue Preview 04:07

Peer comparison: Gross profit % Preview 04:51

Calculating automotive gross profit Preview 02:40

Calculating automotive cost of sales Preview 01:45

Forecasting 'energy' and 'services' revenue Preview 02:27

Calculating 'energy' and 'services' gross profit and cost of sales Preview 02:46

Forecasting operating expenses Preview 04:35

Building a fixed asset roll forward: PP&E Preview 04:07

Building a fixed asset roll forward: Capex forecasting Preview 04:08

Building a fixed asset roll forward: D&A schedule Preview 03:22

Peer comparison: D&A as a percentage of revenues Preview 01:26

Calculating DSO, DIO, DPO Preview 01:57

Creating a clean P&L output sheet Preview 01:25

Fill in the P&L output sheet Preview 01:25

Calculating investments in working capital Preview 01:53

Forecasting Unlevered Free Cash Flow Preview 03:07

Forecasting other assets Preview 04:27

Forecasting other liabilities Preview 02:07

Completing Unlevered Free Cash Flow Preview 06:01

Modeling Tesla's financing needs in the forecast period Preview 04:38

Calculating Net income Preview 01:15

Bridging Unlevered Free Cash Flow to Net Cash Flow Preview 03:25

Balancing the Balance sheet Preview 00:56

Estimating Weighted Average Cost of Capital (WACC) Preview 05:52

Performing Discounted Cash Flow valuation (DCF) Preview 03:08

Calculating enterprise value, equity value, and price per share Preview 01:53

Final comments Preview 04:41