How To Create Your Own Software Company

Introduction Preview 06:23

The freelancer model Preview 03:36

In this video you will see how to organize your software companies distributing the tasks to freelancers. You will see also where you find freelancers.

The company model Preview 06:31

If you want to expand your business and go to the next level you may need to hire resources into your company. In this video you will see how you can get the optimal internal organization for a software company.

The partnership model Preview 03:44

One of the greatest way to make profit with a software company is to create a network of partners. You will see how deep they should be connected to you and for which tasks you need partners.

Outsourcing Preview 04:18

When you start off and you need to be soon on the market you need to leverage your efforts and try to outsource as much as you can. You will see what you can outsource, what you should outsource and how.

Outtasking Preview 02:54

Out-tasking is similar to outsourcing but there are some crucial tiny differences that you need to know. Once you know this you will understand what you need to out-task. You will be surprised.

Business Communication Preview 02:08

Communication in business is the first and most crucial aspects for the success of a business. You will see why and how.

Internal communication Preview 02:10

When working on setting up or improving your business communication process you need to start internally and you will see why it is very important to setup the internal communication into your organization.

Communication with your customers Preview 02:03

Communicating to your customers in the proper way is quite often more important than the value perceived of your product. I will show you how to create a successful communication way with your customers.

Communication with your partners Preview 02:05

Partners in your business are a precious asset which you need to cultivate and communicate to in the right way in order to achieve the common goals in the right way, with the agreed quality and in the right time. You will see how to do this.

Mastermind groups Preview 03:02

Mastermind groups are the key of success of the few and wealthy entrepreneurs. Networking with other successful people will help you to improve your business and you will see how to identify mastermind groups and how to profit from them.

The product roadmap Preview 04:22

The sustainability and success of a company is granted when there is a long term plan of your products and services. You will see how a product roadmap is made.

The goals of a Roadmap Preview 01:24

You will see the main goals of a product roadmap. Why you need a roadmap, what it should contain, etc.

Examples of Roadmap Preview 04:44

In this video I will show you some examples of product roadmap to inspire from for your business. In fact there are different ways to create a product roadmap and all depends on what your goals are and what you need to communicate internally and to your customers.

Types of Roadmaps Preview 10:49

You can create different types of roadmaps for your business according to what your plan is aimed to. You will see the types of roadmaps in this video.

Example of Real Applications Preview 03:27

In this final video I will go through a real example of roadmap. This is a good exercise to start off with your own plans.

Get new ideas Preview 08:32

To create products and services you need to have to start from an idea. I will show you how can get ideas and get inspired for your next products and services.

Pricing defintions Preview 12:33

The pricing activity is the first strategic approach you need to take in order to increase the number of customers.

You will see how to create different pricing levels to get different types of customers.

Special offers Preview 02:47

I will show you how and when to craft special offers to make more profits and get more customers.

The product development process Preview 08:04

Developing a new product or service is not so immediate, you need to understand the process and the phases behind it. I will show you how to organize you development project in order to get your product matching the requirements and the quality levels agreed at the beginning.

The production process Preview 06:00

Your product can be downloadable (from a web site) or sold on DVDs or CD. I will show you how to produce your product in any format.

The launch Preview 04:51

The launch of a product is where you will make the difference between a successful and a unsuccessful products. You heard of launches of new products, especially in the mobile phone industry.

I will show you how to prepare the launch of one of your new products or service and how to alert the maximum number of people and grab their attention.

The maintenance phase Preview 05:35

Once you launch your product or service it will enter the maintenance phase. You may need to solve some bugs which have not been fixed before the launch or have not been raised yet. You may also implement new features per customer request or prepare new releases as specified in the product roadmap. I will show you in this video how to set up the whole maintenance process.

Legal information Preview 12:37

If you sell software products and services you have to be sure to be protected and to protect your customers from the legal point of view.

I will show you all the legal expect you need to include and display their information on your website.

Legal Agreements when selling digital products and services Preview 06:57

When you sell a software product or service or any digital product or service you need to provide a legal agreement between you, your customers and the third parties (if you are using some of their components to improve your product or service).

Software Licenses Preview 06:49

Today software companies are not selling products or services but their license of use. I will show the type of licenses you may need to have and how.

Where to find royalty free images Preview 09:34

If you need to include third party content, e.g. images, to prepare presentations, demo, web pages, documentation and covers, you need to have the right to use those images.

I will show you where you can find images and how you can find or purchase the rights to use them.

Where to find royalty free videos Preview 05:42

If you need to include third party videos to prepare presentations, demo, web pages, documentation and slide shows, you need to have the right to use those videos.

I will show you where you can find videos and how to find or purchase the rights to use them.

Where to find royalty free music Preview 02:12

If you need to include third party sounds as music background for your presentations, demo, web pages, documentation, etc. you need to have the right to use those songs.

I will show you where you can find songs and how to find or purchase the rights to use them.

The Road to Success Preview 10:25

The difference between a successful product and one which is not is not in the quality and features of them but in the way you promote them and how you organize your company to provide the best service.

You will see in this video how to do this.

The Marketing Process Preview 04:17

The success of your promotions is in the marketing and not in your product itself. I will show you how to prepare your marketing process for maximum profit.

Online market places Preview 05:53

In this lecture I give you an overview of the most popular online market places where you can promote your software products and services.

The Open Source Model Preview 04:46

The great way to promote software products and services today is to offer open source solutions. You may wonder how to make profit from a free model but you will surprised on how you can make money and even more going this way.

Use the social media to promote your products and services Preview 07:03

Social media are the most powerful marketing tool to promote software products and services. I will show you how to set up social media campaigns in Facebook, Twitter and LinkedIn at limited or no cost.

Introduction Preview 00:53

There are tools that you need to have to improve your business not only for the development but also for the promotion, analysis and improvement activities

Metrics Tools Preview 04:21

There are tools that you need to have in order to track the performances of your marketing campaigns and of your website. I will give a list of the most popular and inexpensive or free ones

Technologies Must Have Preview 05:19

There are some technologies you need to have to improve your business. In this lecture you will a list of the must-have ones.

Organizational and Laverage Tools Preview 02:59

There are also tools that you need to have to leverage your activities and improve your organization. You will see some of the most popular ones.

Tools for Email Marketing, Customer Communication and CRM Preview 04:27

For your marketing activities and campaigns you need to have some tools. In this lecture I will give you a list and overview of the most popular and must-have tools.

Important Tools and Services Preview 05:27

In this lecture you will have an overview of some important tools and services for your software business.

Social Media Tools Preview 00:42

There are some tools to improve your social media campaigns to promote your software products and services. In this lecture you will have an overview of some of them.

Tools to establish your online presence Preview 03:20

In this lecture you will have an overview of some of the must-have tools needed to establish your business on the Internet.

Customer Support Tools Preview 00:42

The success of a software company is granted also by offering a great customer support. In order to manage your customer support activities (manage support requests, alert supports and manage the time and the activities to solve the issues) you need some tools. I will show you which tools you should have.

Examples of profitable software projects based on open source Preview 04:58

In this lecture you will get an overview of some of the successful companies and of their products and/or services which use the open source model.

The Most Profitable Niche for a Software Company Preview 04:05

This is a great video which shows you the most profitable niche for any software company.

Conclusions Preview 01:27

Next steps? Preview 02:16

Verify your understanding in this section

You will verify your understanding in this course