Linkedin For Freelancers
Tags: LinkedIn
Learn to create a high quality profile, attract your ideal clients, and grow your network in under 60 minutes!
Last updated 2022-01-10 | 4.7
- By the end of this course- students will have a polished profile that helps them stand out from the crowd
- connect with others
- and maybe even attract clients!
- Students will have strategies to help them become known experts in their field on LinkedIn.
- Students will also have a strategy and script to help them ask for recommendations stress-free.
What you'll learn
* Requirements
* Students should have a basic LinkedIn profile already created.Description
A well-crafted LinkedIn profile can be far more powerful than a single resume, cover letter, or website, and we’ll show you how to set up your profile the right way.
LinkedIn is incredibly powerful and personal social media tool. I've had great success in both growing my network and attracting clients on LinkedIn, and I will help teach you how to use it in a fun and professional manner.
In this fast-paced course, we'll cover the basics of LinkedIn so that by the end, you'll learn:
how to set up a complete, all-star profile
how to stand out from the virtual crowd
establish your expertise
grow your network and maybe even pick up a new client or two.
WHAT STUDENTS WILL LEARN:
Cover your entire profile from top to bottom so that you get a sense for how important each section is.
Set goals that will determine how you should best use LinkedIn.
Talk about how to optimize your profile and background pictures so that your profile pops.
Implement strategies to increase your ranking (and searchability) within the platform.
Learn strategies to make your summary section shine.
Set yourself up as an expert in your industry (and talk about why this strategy is so awesome).
Learn about a free tool to automate content (like articles or videos about your niche) and share on LinkedIn daily.
Ask for recommendations with a pre-written script, making it easy and stress-free.
WHO THIS COURSE IS FOR:
This course is geared towards freelancers, but the content is applicable to any industry.
This course is for true beginners and is perfect for those who aren't sure how to showcase freelance work on their LinkedIn profile.
You'll also get some nifty downloads to help ensure your profile is on fleek (as the kids say). Don't forget to leave a review for this course! We want to ensure that we bring value to students, and the only way to do that is through your feedback and input.
WHAT STUDENTS ARE SAYING:
"Tips are given step by step for creating an appealing portrait photo, how to become more visible and searchable, dos and don'ts for content creation in each LinkedIn section, references to external resources eg. stock photos and guidance for pre-scheduling content. Thanks, Erin, for presenting them with such great energy!"
"I love the way Erin has laid out the course content. As I followed along, I stopped and fixed my profile, each step at a time. She's a great teacher and easy to understand. Thank you, Erin."
"I wasn't a beginner on LinkedIn when I took up this course, but I was just looking to cross reference the course and see if I missed something! Its a perfect course for anyone starting a new profile on LinkedIn! Gives you great insights into being visible in your industry!"
"Appreciated the simple strategy of completing my LinkedIn Profile. Working alongside the suggestions helped me finish my profile completely and I feel really good about it. Thank You Erin!"
MEET THE INSTRUCTOR:
I'm Erin, I've been freelancing since 2012. Several years ago, I decided to get serious about LinkedIn. I learned how to create a perfect profile that attracted my ideal clients, how to network effectively, how to use SEO and rich-keywords to my advantage, and much, much more. My efforts paid off - and I soon began attracting clients who wanted to work with me. I can't wait to teach you how to set up your profile, too!
Who this course is for:
- Students who have a LinkedIn profile but aren't sure what to do with it or what the point of it is!
- This course is aimed at freelancers, but strategies to create a polished profile can be tailored to any industry.
Course content
15 sections • 22 lectures
Introduction to the course. Preview 02:39
It’s easy to think of LinkedIn as a dinosaur. Sure, you may have a profile, but you might not know what the point of it is or how to use it, and as a result, it just sits there, idle and sad.
Well, turns out there’s a whole lot more to the platform than uploading your resume and forgetting about it.
Whether you’re an experienced freelancer, are just getting started, or are somewhere in between, this course will help you create a LI profile the right way so that you can become more successful in your endeavors.
This course is designed for those who are fairly new to LinkedIn or need a crash course about how to best use each section. The purpose is to help you create a full profile, get into the habit of using it consistently, and create a profile that helps you in all your freelancing endeavors.
LinkedIn 101 Intro Preview 00:35
LinkedIn has many moving pieces - all of which I think play an important role in your overall profile. In this section, we’ll briefly touch upon the purpose of each section and don’t worry - we’ll speak about each section in much greater detail throughout the course.
All the Pieces of Your LinkedIn Profile Preview 04:09
From your headshot all the way down to your interests, we'll cover each section of your LinkedIn profile and how each one plays an important role in your overall profile. Start here if you want a general overview of your profile.
What is All-Star Status and Why Does It Matter? Preview 02:21
It’s estimated that profiles who All-Star status are 40 times more likely to receive opportunities through LinkedIn, and that's because LinkedIn promotes completed, All Star profiles among searches!
Lucky for you, it’s quite simple to achieve this elite status! This section touches upon what exactly you need to include to reach All Star level.
A Goal Without a Plan is Just A Wish Preview 02:42
Before we start ripping your LinkedIn profile apart, take 5 minutes to come up with a specific goal for your LinkedIn profile.
Setting a goal now will help you measure your level of success after this course, so definitely download the writable PDF for this section because it includes a handy guide for making your goals “SMART” and achievable!
Headshot Introduction Preview 00:37
Did you know having a profile photo can get you 21x more profile views and 9x more connection requests? Think about it - are you more inclined to connect with someone with a photo or without a photo?
The good news is that you can create a professional-looking photograph without hiring a photographer or owning a camera of your own.
Do's and Don'ts Preview 02:57
What to wear, where to look, it can all be very confusing. Fortunately, there’s been extensive research to answer these very questions.
In this section, you'll have a clear understanding of what makes a great headshot, and what to avoid.
Composition Preview 03:32
You don’t need a professional headshot to make your photo standout. But you do need to know how to take an interesting photo.
In this lecture, we'll cover things like composition, lighting, spacing, and ideal background for your headshot.
Equipment Preview 02:13
If you have a photo that fits the do’s and don’ts, great, use it! If you don’t, it might be time to take a new photo.
Whether you have a DLSR or a smartphone, you can achieve a high quality look at home. In this lecture, we'll cover tips to get a high quality photo with whatever equipment you have at home.
Uploading Your Headshot to LinkedIn Preview 01:18
For the final piece, we'll cover how to upload your new headshot onto LinkedIn.
Background Photo Intro Preview 00:27
We like the notion of injecting a little personality into the header photo. It’s a super effective way to visually represent your personality, so why not find a way to represent it?
How to custom make a background photo online for free. Preview 08:26
There are a number of fantastic stock photography sites available online. In this section, we'll cover a few of our favorites, and we'll show you how to add text to your photo and upload the final product to you LinkedIn profile.
The Formula For the Perfect Title. Preview 03:28
Your Title is arguably the most important part of your profile and that’s because it's the thing that makes your profile searchable.
In this section, you'll learn about a powerful formula that makes you searchable within your industry, and how to test your work to ensure you used the right wording!
The Do's and Don'ts of the Summary Section. Preview 03:21
In this section, we'll cover how to write a summary that entices the reader to hit "show more." We'll also cover what people are looking for in a summary and best practices.
How to Set Yourself Up As An Expert In Your Niche. Preview 01:44
The articles and activity section of your profile is really fun because it’s a sure fire way to set yourself up as an expert in your niche!
Automate Your Content to Post Consistently. Preview 05:16
If posting content to your LinkedIn profile every day sounds overwhelming, we've got you covered! In this section, we'll cover how to set up a free profile using Buffer, and how to automate 10 days worth of content.
What to Include Under Experience Preview 02:42
The Experience section of your profile is perhaps most similar to your resume, but it is not your resume. This section is a general overview of your work history, and there are tons of ways to make this section shine!
What to Include (and Not Include) in Each Section Preview 03:38
In this section, we'll briefly discuss what to include under your Education section, and where to add things like online certifications to your profile.
We'll also talk about how to rank your skills so that those with the most endorsements are visible to viewers.
How to Get Great Recommendations on LinkedIn Preview 04:02
In this section, we’re going to talk about what makes a great recommendation, and how to ask for one. This lecture also comes with an easy to copy and paste script!
What to Include under Accomplishments & Interests Preview 01:52
Accomplishments and interests give your reader a snapshot of your life outside of work, and in this section, we'll discuss why these things make your profile so powerful.
Why Consistency Matters on LinkedIn. Preview 01:17
Sharing links, articles, and videos that relate to your niche is a great way to experience the full power of LinkedIn.
Download your eBook Preview 00:02
If you missed the eBook in the "announcements" section of this course, download it now! It's the perfect compliment to the course in that it fills in the blank, and truly takes you from A-Z for all things LinkedIn.
Although the book is from a VA standpoint (as I myself am a Virtual Assistant), the lessons are true for any freelance niche.
Enjoy!
This course includes:
- 1 hour on-demand video
- Access on mobile and TV
- Certificate of completion
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