Push Notifications For Cpa Affiliate Marketing Case Study

CPA Marketing: How To Promote CPA Offers As An Affiliate Marketer Using Push Notification Ads

Last updated 2022-01-10 | 4.8

- How to use Push notifications for CPA affiliate marketing.
- An overview of what Affiliate marketing is
- and which affiliate offers are suited to Push notification traffic.
- Know what Push notifications are
- where they appear and how they work.

What you'll learn

How to use Push notifications for CPA affiliate marketing.

An overview of what Affiliate marketing is

and which affiliate offers are suited to Push notification traffic.

Know what Push notifications are

where they appear and how they work.

Understand what CPA affiliate networks are

and what types of offers they have.

Be able to select a CPA offer

using specific offer details that are important.

What a click-tracking service is

why you need one

and how it works.

How to create a Push notification advertising campaign at two different traffic networks

Be able to track a Push notification campaign using a click tracking service

Know how to determine a Return On Investment (ROI) for a Push notification campaign

Analyse and improve ROI for a Push notification campaign

The difference between a direct-linking traffic campaign and a landing page campaign

How to create a landing page using a service to create and host your pages.

How to create a landing page campaign and track clicks through a click-tracking service.

Create ads of specific sizes for different traffic networks

consisting of graphics

copy and emoji.

Multiple pitfalls to avoid and tips to enhance your chances of success

* Requirements

* Excitement and enthusiasm to activate a new traffic source rapidly
* pay pennies per click and generate leads.
* Access to a device with a web-browser and Internet access.
* A small budget for initially testing Push Notification traffic and joining important online services.
* Accounts at one or more Push traffic networks. My recommendations are in the course.
* Accounts at one or more CPA affiliate networks. My recommendations are in the course.
* A click-tracking service for profitable data insights. My recommendation is in the course.
* A landing page service for creating and hosting landing pages. My recommendation is in the course.

Description

How to use Push notifications for CPA affiliate marketing.
An overview of what Affiliate marketing is, and which affiliate offers are suited to Push notification traffic.
Know what Push notifications are, where they appear and how they work.
Understand what CPA affiliate networks are, and what types of offers they have.
Be able to select a CPA offer, using specific offer details that are important.
What a click-tracking service is, why you need one, and how it works.
How to create a Push notification advertising campaign at two different traffic networks
Be able to track a Push notification campaign using a click tracking service
Know how to determine a Return On Investment (ROI) for a Push notification campaign
Analyse and improve ROI for a Push notification campaign
The difference between a direct-linking traffic campaign and a landing page campaign
How to create a landing page using a service to create and host your pages.
How to create a landing page campaign and track clicks through a click-tracking service.
Create ads of specific sizes for different traffic networks, consisting of graphics, copy and emoji.
Multiple pitfalls to avoid and tips to enhance your chances of success

Course content

8 sections • 41 lectures

Before You Begin 2 lectures

Before You Begin! Preview 01:12

This lecture gives basic advice for how to get the most out of the course and how to leave feedback for the instructor.

Pre-Course Question Preview 00:33

This lecture prompts the student to share what problem they have that they hope the course will solve for them.

Introduction 3 lectures

Introduction To The Course Preview 02:36

This lecture gives an overview of what students will learn in the course and how it's laid out.

Introduction To Affiliate Marketing Preview 05:58

This lecture gives a brief overview of affiliate marketing and explains the "sales funnel" concept with respect to affiliate lead generation and push notification traffic in particular.

Introduction To Push Notification Traffic Preview 08:08

This lecture explains what push notification is, along with its benefits and drawbacks. I also explain what services you'll need to successfully do CPA affiliate marketing using push traffic.

Understanding Push Notifications 13 lectures

Where can you buy Push Notifications? Preview 04:24

A look at how many ad networks will sell you push notification clicks, and my reasoning for not signing up with dozens but instead going with my two recommendations to get started.

How To Choose A CPA (Affiliate) Network Preview 05:58

Which affiliate network should you sign up with? Newer networks may have less competition, but are a more risky proposition. More established networks are less risky to do business with, but will have more competition. Find out my recommendations in this lecture.

Choosing An Offer Preview 11:43

Choosing which offers to promote at an affiliate network can be overwhelming. Use the criteria discussed in this lecture to narrow down the number of offers until you find the right ones for you to promote.

About Spy Tools Preview 03:30

Should you use Spy Tools to find offers other affiliates are running? Here's my take on it.

Tracking Service Preview 06:23

A good click-tracker is an absolutely indispensable tool to successfully do CPA affiliate marketing with push traffic. Even if you only do direct linking campaigns, you'll be juggling multiple offers from multiple affiliate networks and driving traffic from different ad networks. You will need one place where you can easily see all your statistics. For that one place I highly recommend Voluum.

Update: Clickmagick Preview 04:28

An update lecture, added since completion of the course. Information about Clickmagick and traffic sources it can be used with. Note, Propellerads and RTXMedia are exclusions.

Determining Return On Investment (ROI) Preview 04:06

A look at the formula for calculating your Return On Investment, and an explanation of why you wouldn't want to do it manually!

Improving ROI Preview 01:39

A brief explanation of how to improve your ROI by dropping under-performing channels and spending more on productive channels.

Creating Creatives Preview 08:28

Tips and hints for creating push notification ads. I recommend using Canva as a quick and free way to generate images for your ads. You can either use creatives supplied by the merchant who runs the offer you're promoting, or modify their creatives, or make brand new creatives. Be sure to check with your account manager before running your own creatives as some offers don't permit it, or want to approve your creatives before you use them.

Writing Copy For Push Notification Ads Preview 06:46

Pointers for how to write great copy for push notification ads when you're constrained by a very low character count. Also contains a tip on how to improve your success by reducing irrelevant clicks.

Direct vs Indirect Linking: Introduction Preview 03:59

An explanation of the difference between direct and indirect linking. Also contains an example where your profits can be doubles using a landing page compared to direct linking.

Direct vs Indirect Linking: Advantages and Disadvantages of Each Method. Preview 12:18

A look at the advantages and disadvantages of direct linking compared to indirect linking. Also includes a suggestion for which to use as a new affiliate marketer, and a recommended service for quickly and easily creating landing pages.

Pitfalls And Tips Preview 09:11

This lecture offers some tips to improve your chances of success with CPA affiliate marketing using push notification traffic, as well as some pitfalls to avoid! Don't make the same mistakes I did, watch this lecture.

Push Notification Walkthrough 17 lectures

Introduction To The Walkthrough Preview 00:58

A brief introduction to what will be covered in this section of the course which is a step-by-step walk-through of me choosing a CPA affiliate offer and setting up traffic campaigns and tracking.

Choosing An Offer At MaxBounty Affiliate Network Preview 13:02

Weighting up the multiple considerations regarding whether or not an affiliate CPA offer is likely to be successful or not, with MaxBounty and Monetise as the two affiliate networks.

Choosing An Affiliate Offer At Monetise Affiliate Network Preview 11:58

Picking an affiliate offer at Monetise, a UK affiliate network running CAKE, which looks different to MaxBounty.

Choosing An Offer At Clickwork7 Affiliate Network Preview 11:46

A look at offers on the Clickwork7 affiliate network, showing how to narrow down a selection of offers. Also explains incentive vs non-incentive offers and appraises a specific offer.

Join An Affiliate Network And Select An Affiliate Offer

After learning about MaxBounty, Monetise and Clickwork7, it's time to join an affiliate network and pick an offer!

Creating Creative Using Canva Preview 15:46

Creating ad images for PropellerAds at Canva using the creative supplied by a merchant. Uploading the images to PropellerAds.

Updating Creative. Setting Up PropellerAds Campaign Preview 13:53

Modifying the ad image to best fir the PropellerAds preview tool. Completing the creation of a campaign at PropellerAds.

Creating Creative For RTXMedia. Setting Up RTXMedia Campaign Preview 11:26

Resizing the Propeller ad for the RTX Media platform. Creating a campaign at RTX Media using the new graphic.

Create An Ad And Upload It To A Campaign At A Traffic Network

In the last three lectures, we created push notification ads at Canva, and uploaded them as creative for campaigns at PropellerAds and RTX Media. For this assignment I'd like you to create an ad to promote the offer you previously selected and upload that ad to a campaign at a traffic network.

Introduction To Voluum Tracking Preview 05:40

An introduction to how click tracking works and why it's a huge benefit to affiliate marketers.

Setting Up Voluum Campaigns Preview 10:54

Setting up an "offer" in Voluum and creating two campaigns to promote that "offer". One campaign is for PropellerAds and the other is for RTX Media.

Early Results Data From PropellerAds And RTX Media Preview 16:31

A look at very early data in Voluum, PropellerAds and RTX Media. An explanation of zones and channels, including checking the traffic network's stats against Voluum and blocking a channel as a result of a discrepancy.

Adding Split Testing At PropellerAds And RTX Media Preview 08:04

Creating a second ad in order to perform split-testing of the creatives at the two traffic networks.

A Look At Monetise Platform's Statistics Reporting Preview 03:51

A brief look at the reporting available from the affiliate network just for completeness. It's actually much easier to analyse the affiliate network data in Voluum.

Creating A Landing Page And Associated Campaigns Preview 17:31

Creation of a landing page at LeadPages and creation of landing-page campaigns at PropellerAds and RTX Media.

Updates On Clicks And Statistics Preview 08:09

A look at the statistics we're interested in... profitability of the campaigns, split-testing our ads, and comparing direct linking with using a landing page. We still need more data, but I show you where to look to gain insights from your data.

Extra Tips! Preview 03:01

A few extra tips I wanted to show you!

Case Study 1 lectures

Case Study Preview 13:19

The specific offer I was running which I managed to generate over $1,000 in leads with in my first month using push traffic. In this lecture you see the ads I ran, the traffic I sent, the leads I got, and how much I spent on ads to generate the $1,000. I explain how profitable the offer was. Hint, the profits were more than the money spent on ads!

Student Case Study 1 lectures

Student Case Study #1: Nhlanhla Eland From South Africa Preview 43:42

This is a student case study where I answer questions from a student of the course as they try to set up profitable CPA campaigns using push notification traffic with their own specific offers.