Digital Marketing Social Media Marketing Growth Hacking

What is Social Media? Preview 09:44

In this lesson, we are going to begin by developing an understanding of the basic concepts of Social media and social media marketing. By exploring its definitions, concepts and benefits as a marketing strategy and further exploring its nature through examination of why a company needs this form of marketing and what importance does it hold for other marketing channels, we will develop the idea wholly.

How is it Beneficial for Other Marketing Channels Preview 10:02

It’s important to understand that a brand cannot build its identity solely with social media and getting started as a brand with Facebook, Instagram or your blog won’t work either. However, social media is a great platform to develop an existing brand and strengthen it.   Basically, you should consider social media as an extension of everything else that you put into your business. In 

Social Media Marketing Strategies Preview 07:13

After understanding the core of social media, social media marketing and its benefits, and how it kickstarts other marketing channels, let us move one step forward and closer to understanding social media marketing strategy. In this lesson, we are going to create a clear understanding of the basic concepts of social media marketing strategy, why is important to have a strategy beforehand, which platforms to include and how to create an actionable strategy. 

Which Platforms Should You Include in Your Strategy Preview 07:44

So, Which Platforms Should You Include in Your Strategy? With millions of smartphone users around the world using social media, it’s perfectly alright to say that social media is the greatest platform to market products and services and that it also ensures to take your business to the maximum number of people because of its wide-ranging popularity and functionality. A Social Media Strategy for any industry should be a portion of the general business/marketing plan, and social media should be considered as an instrument in the business owner’s assets, instead of a remote strategy in itself. 

How to Create an Actionable Social Media Strategy Preview 08:13

Let’s go in the details of  How to Create an Actionable Social Media Strategy? Social media is the fastest growing element in the field of digital marketing, so it is aptly called the future of digital marketing; so just in case you haven’t already set-up a social media marketing scheme for your business, or if you don’t use your social accounts on a regular basis, then it is high time for you to begin! But before getting started, it is important for you to know why your business needs a social media strategy! 

Social Media Content Marketing Preview 07:18

In this lesson, we will help you understand social media content marketing, the 80/20 principles, AIDA model of content creation and various types of content to suit different types of platforms. Firstly, let’s talk about social media content marketing. Basically, this term comprises of two different terms i.e. social media and content marketing! Content marketing is a device used by companies for promotion of its goods or services. By educating, informing or entertaining customers or prospects by creating and sharing content that grabs attention or encourages behavior that results in increased sales, leads or advocacy. 

AIDA Preview 04:10

So What is AIDA? Let’s begin by breaking it down into different terms as we take you through its fundamental pieces step by step: A stands for Attention. I stands for Interest. D = stands for Desire and A stands for Action. Now let’s understand each term and its importance in building a useful content. Starting with, Attention: It is the very first obstacle for any piece of writing is to attain reader’s attention. To get their attention, you first have to twitch with a notion that’s acutely relevant and apt to the audience that you’re trying to reach. 

The Snowball Effect Preview 06:55

Let’s Help You Understand the Snowball Effect, which is a Powerful Social Media Brand Identity Strategy In order to shape a brand identity, you must bring your brand in the reach of as many ideal customers as possible. Not every individual who comes across your brand will be an ideal customer to target, but your ideal customers may be a part of their contact lists and this is exactly where the snowball effect enters. Think of it as an act of creating an actual snowball rather than cramming it as a strategy. This will help you understand the concept better. Firstly, you will collect some snow and with some technique, you will convert it into a tight, compact ball; similarly, this is like creating your social media status update. 

Facebook Marketing & Facebook Ads Preview 09:22

Talking about social media, we just cannot ignore the most-used, and loved social media platform and marketing giant- Facebook! People from all age groups, communities and geographies gather here to communicate and share ideas with each other. This densely occupied platform provides businesses with a great opportunity to market their products and services to a wide range and variety of audiences by means of Facebook Marketing. Now let us answer your most obvious question- What is Facebook Marketing? Well, Facebook Marketing is the term given to the form of social media marketing that focuses solely on one platform i.e. Facebook and it is very important for your business to gain the benefits from this form of marketing in order to succeed on social media. 

The Best Facebook Strategies Preview 09:31

The key to Facebook Marketing is- understanding the various strategies and using them efficiently. Here, we have listed the best strategies to use while Facebook Marketing. First on the list is, Video. Videos generate the maximum traffic and with the increase in the number of mobile app users, they serve as the best option to engage with the audience and put the business concept forward. Most Facebook users today, like to watch short videos rather than reading long captions, so Videos are a great measure to grab their attention. Also, a viewer is more likely to remember the brand name after watching a video than reading it in a blog post or caption. 

Social Media & Email Marketing Preview 08:42

Social Media not just plays an important role in building a brand name and publicising its products and services to a wider range of audience, but also builds newer ways to reach and form a personal and closer relationship with them. Social media provides so many platforms to stay connected with the people who show interest in your brand or social activities that it changes from a mere marketing channel into a productive platform for increasing brand awareness and credibility. People, who connect with businesses on social media, look at it as a way to personally connect with the vender and other consumers and they develop credibility for the brand by commenting on posts and sharing feedbacks and reviews. 

Effective Strategies to Grow Your Email List With Social Media Preview 06:10

Let us take a look at the five most effective strategies to build or grow your email list with social media. Number 1, Use A Sign-Up Form That’s Easy To Fill And Understand. The first and most important strategy to keep in mind is using a sign-up form, which is easy-to-understand and needs minimum information. Something that looks complex to fill or requires too much effort from the user’s side is mostly likely to get cancelled. Also, it is important to have a newsletter subscription link on all your social media channels so that anyone who shows interest doesn’t have to make a lot of effort to find it. 

Google AdWords Preview 10:22

After understanding the various benefits and uses of social media to uplift your business and understanding different strategies for different forms of marketing, it’s now time to understand how the traffic-generation actually works. It’s not like you master Facebook alone and your business skyrockets to success. In order to attain newer heights, it’s important to pay equal attention to all the marketing channels that are best-suited for your business industry. In this world of neck-to-neck competition, you will have to chase and master not just the popular platforms but the ones that your competitors are exceling at to get in touch with your audiences. Search engines play a major role in bringing businesses and consumers together. 

Youtube Ads Preview 05:58

After understanding the importance of Adwords, let us now look at another platform that can give your business an instant boom- Youtube! Youtube is the most loved and browsed video sharing platform in the world. It’s also the channel that gets most video views in a day and has multimillions of viewers every day. Youtube is definitely a great platform for marketing and shouldn’t be ignored no matter the business type. This is one platform where audiences of all age-groups, genders and interests unite. Also, everyone prefers watching a video over reading a paragraph; so if you’re trying to present your business idea or a juggling to build brand identity, Youtube is where your business needs to be. 

Youtube Advertising Strategies Preview 05:04

Selecting the right type of advertisement for your business could be a little strenuous but it is very important to make the decision wisely and after adequate research. Your research should include the age-group of the audience at target, their interests, their inclinations, the time they spend on videos and their tolerance to ads etc. Also, consider the availability of these ads on various devices and select the one which is most likely to find and hit the target audience. After understanding the various Ad types, let us now move forward to the strategies that you can use in order to grow your business by means of Youtube Advertising. 

Google Analytics Preview 10:11

Next, let’s talk about Using Google Analytics for Monitoring Growth. Marketing is an intricate process and having an understanding of all its platforms is mandatory to gain the best out of its complexity. Any business can benefit from a marketing strategy that hits the right audience at the right time and promotes the products and services actively until they respond. Most businesses today conduct a market research, equip themselves with required data, form a strategy and then lead a marketing campaign. It is too much of hard work which is usually left unassisted due to the absence of a tool to measure growth and track movement. 

Viral Marketing Preview 07:51

Further, let’s speak about what Viral Marketing is. Viral marketing is a phenomenon that facilitates and encourages users to spread an advertiser message to other websites or users. It depends on high pass rate of person to person to forward something to their contacts in order to grow a business.  In simple terms, it is used to encourage people to pass a marketing message worldwide to bring more customers. But if the chain breaks or the pass-along members become low, it will affect the overall growth of a company. Viral marketing is also known as Internet advertising, which automatically increases whenever a new user is added. 

Scalable Strategies Preview 06:58

Discovering all the areas of marketing that you were initially unaware about, and understanding them to the core has equipped you with enough knowledge to try your hands on ‘Marketing’ but there’s more to learn. Before you begin with your experiments and applied knowledge, it is essential for you to decide whether your organization needs scalable strategies or the non-scalable ones. This question is often ignored by marketers, especially in a budding organization, and makes a huge difference in the long run. 

Non-Scalable Strategies Preview 04:11

You can come up with new ideas to remove any mediators and take adjust a lot of expenses within the budget that you have already allocated for the campaign. These are the scalable marketing strategies that will help you create a business environment that uses minimum resources to produce maximum results and ultimately results in scaling. Now, let us talk about the non-scalable marketing strategies that surprisingly work where the scalable ones fail. These strategies require minimum inputs in terms of investments, time and resources yet generate powerful results in the up-scaling of business. 

20 Social Media Branding Strategies You Must Know Preview 09:22

Now that we have walked through each and every facet of Social Media Marketing including its importance for a business, relationship with other marketing techniques etc., it is time to get familiar with some of the most effective social media strategies. So not one or ten, but here are twenty-five, YES, TWENTY-FIVE social media marketing strategies that you can use to boost your business, polish its brand image and get more leads. Sit back and read through these branding strategies, make sure you take down the notes as we go ahead with this. So, coming up first on the list is: Website Optimization for Social Media. 

3 Tips For Brand Consistency Preview 08:19

Now, the 3 tips that can bring instant consistency to the visuals that you share. First, Similar Color Scheme. Keep the color scheme similar for all your posts. Use the same patterns, logos and vibrancy for all your posts. Try to associate every post with the color scheme of your logo. Keep a standard color and make sure you have it in all your posts. This will bring out the consistency factor in all your visuals. Second, Same Logo. Use the same logo everywhere. You can use it as your profile picture on all the platforms to create consistency.

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