Become A Content Strategist

In 4 easy-to-follow steps, learn about Content Strategy and how to succeed at it

Last updated 2022-01-10 | 4.5

- Understand what Content Strategy entails - the practice and the process
- Get introduced to the core and complimentary skills needed and how to acquire them
- Learn how to gain experience
- create a portfolio and prepare for a job interview

What you'll learn

Understand what Content Strategy entails - the practice and the process
Get introduced to the core and complimentary skills needed and how to acquire them
Learn how to gain experience
create a portfolio and prepare for a job interview
Get tips on how to excel in a role of Content Strategist

* Requirements

* Knowledge of English

Description

In this compact and practical course, you'll learn how to prepare for a Content Strategy job and succeed at it. The course is divided into 4 easy-to-follow steps:

  1. Discover: In this step, you'll learn what content strategy is all about. You'll get acquainted with main responsibilities of a Content Strategist. And, more importantly, you'll understand if this role is right for you.
  2. Acquire: You'll be introduced to some core, complimentary and nice-to-have skills for the role of a Content Strategist. Besides an overview, you'll see examples and resources helpful to acquiring these skills.
  3. Prepare: You'll receive guidance on how to gain experience in the field of Content Strategy, build a portfolio, and prepare for a job interview.
  4. Succeed: Finally, in this step, you'll get some actionable tips on how succeed in the role of a Content Strategist.

Who this course is for:

  • Anyone interested in Content Strategy
  • Students looking for a career in Content Strategy
  • Mid-career professionals looking to become Content Strategists
  • Content strategists looking to get better at their job
  • Writers & Editors
  • Copywriters
  • Web Content Specialists or Content Developers
  • UX professionals
  • Business Analysts and Strategists

Course content

5 sections • 17 lectures

Introduction: How to become a content strategist and be good at it? Preview 03:08

Part 1: What is content strategy? Preview 04:01

Part 2: What do content strategists do? Preview 08:54

Part 3: Is this the right role for me? Preview 08:15

Part 1: Core skills Preview 01:37

Core Skill: Requirement gathering Preview 14:12

Core Skill: Content Audits Preview 18:34

Core Skill: User Analysis Preview 05:33

Core Skill: Competitor analysis Preview 04:07

Core Skill: Gap analysis Preview 07:59

Part 2: Complimentary skills Preview 09:27

Part 3: Nice-to-have skills Preview 04:31

Part 1: How to gather experience and build a portfolio and social presence Preview 14:23

Part 2: How to prepare for and perform well in an interview Preview 19:11