Ott Advertising
Tags: Programmatic Advertising
Learn about OTT advertising terminologies & formulae | Digital Marketing | Over-the-top media service | OTT Platforms
Last updated 2022-01-10 | 4.1
- Learn how to use Important OTT terminologies- What are the measurement Metrics
- Talk confidently about these terms and Definitions
What you'll learn
* Requirements
* Basic knowledge of English* Basic Mathematics
Description
Internet-enabled streaming media solutions have radically disrupted the cable TV industry in the past few years & we all are witnesses of the fact that how people are increasingly turning to their smart TVs, streaming boxes, and game consoles for media content.
The days of the traditional television commercial may soon be over too because Over-the-top advertising gives brands a new, far more effective way to promote their products and services to media consumers.
What is OTT Advertising?
In Layman's terms, OTT advertising refers to promotional content displayed to people streaming digital media content over the Internet.
This course is solely designed with the purpose of making people understand the basics and important OTT advertising terminologies that are used on a daily basis. Also, since OTT is a relatively new industry as compared to SaaS Marketing or Programmatic advertising, it’s always good to keep yourself updated with digital industry trends.
OTT industry is interesting and is growing exponentially. There is a lot of data to deal with. If you know how to make smarter decisions out of your advertising data, then you can take the business in the right direction, but before that understanding the definition and formulate is really important.
This course includes
OTT advertising and its origin
Benefits of OTT advertising
Most important OTT Terminologies & Formulae
Video and Product terminologies
Subscription Business Model
Also, there is one resource attached. You can also enjoy the Test your Knowledge Quiz!
Learn about the formulae with examples and try to use and make a note of the new terms that you are going to learn from this course. Keep practicing on a daily basis. Keep learning and keep growing.
Who this course is for:
- Digital marketing industry enthusiasts
- Students
- Curious Students
Course content
7 sections • 25 lectures