Digital Advertising Marketing 101
Top Digital Marketing Course | Facebook Ads, Google/YouTube, Display/Video & more|Grow your career (German/Portuguese)
Last updated 2022-01-10 | 4.2
- Full understanding of Digital Marketing foundations- A complete understanding of the different types of digital ads
- how they're bought
- how much they cost
- how they're targeted
- and more
- The ability to think strategically about where and how to place ads
What you'll learn
* Requirements
* Have some interest in the digital advertising industry* Come to the course ready to learn
* Suitable for all types of businesses (digital product
* physical product
* service
* B2B
* B2C)
Description
- Full understanding of Digital Marketing foundations
- A complete understanding of the different types of digital ads, how they're bought, how much they cost, how they're targeted, and more
- The ability to think strategically about where and how to place ads
- What we mean by marketing vs. advertising
- An understanding of the complex way digital advertising companies work together
- Understand social media advertising, facebook advertising, twitter advertising, and how it fits into a larger digital advertising campaign
- Learn from an industry expert
- Analyze trends and news
- Find out where to get more information about the advertising space
- Learn how companies like Nike, Coca-Cola, Ford, and more plan and buy their digital advertising
- 230+ Five Star reviews on Udemy!
- Join students in over 120 countries
- Understand what social media advertising is and means
- Understand how digital advertising is different from traditional media
- Be able to clearly and confidently present ideas to clients and co-workers
- Learn about an industry on track to be worth over $330B a year by 2021
Course content
10 sections • 20 lectures
2018 Updated Introduction - Digital Marketing Introduction by Ben Preview 01:25
I started teaching courses on Digital Marketing in 2015. Now, three years later, the industry has evolved. However, the course subject matter taught in this 101 has not. In this course you'll get a great introduction to the world of Digital Advertising and Digital Marketing!
Welcome to the course Preview 03:11
An introduction of the instructor as well as what we'll be covering in the following sections.
Introduction Part 1 - The IAB, banner ads, video ads and rich media Preview 11:28
In Part 1 of the Introduction Section we will cover the IAB, banner ads, video ads and rich media.
Introduction Part 2 - Custom, skins, social media, audio ads, and search Preview 08:54
In Part 2 of the Introduction Section we will cover custom takeovers and skins, social media, audio ads, and search ads.
Find contact information for three digital publications you want to run ads on
For this assignment you are to assume you are placing digital ads for Nike. They want to target men in order to promote a new pair of running shoes. Find three publications that you think would have a good audience for this ask, and find contact information for a sales person.
Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs Preview 11:43
In Part 1 we'll cover the different types of digital ad vendors, publisher direct, ad exchanges, ad networks, DSPs and SSPs, and trading desks.
How DSPs, SSPs, Exchanges, Networks, and publishers all work together Preview 07:21
Illustration of the digital ecosystem.
Adjust your campaign proposal based on client feedback
The client (Nike) has reviewed the list of publications you picked in the previous assignment. They like the publications but are concerned that the reach might be too low. You need to find another company to add to your campaign in order to increase the reach.
Buying Digital Ads - How to buy digital ads, price ranges, process and more Preview 12:26
In this section we'll review the different ways you can buy ads, general price ranges and the process of actually reaching out to a website or digital ad partner and placing a contract to buy ads.
Take a short quiz to test your knowledge
Take a short quiz to test your knowledge
Ad Targeting - Contextual, behavioral, demographic, geographic & more Preview 07:58
In this section we'll start off by discussing digital cookies and how they are used for targeting ads. Then we'll cover the different types of targeting such as contextual, behavioral, demographic, geographic, retargeting, interest based targeting and finally how all of these are used to find your exact audience.
What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc. Preview 03:12
Illustration of how ad servers work Preview 03:28
Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more Preview 03:12
In the reporting section we'll quickly cover the types of metrics that advertisers will look at when they gather reporting and what the industry benchmarks are for each metric.
Reporting Issues and trouble shooting
You're reviewing reporting and find a discrepancy greater than 10%. What next?
Course Recap
Quick review of some key takeaways.
Final course review and Thank You! Preview 04:26
In the review we'll quickly recap the topics we covered as well as discuss some publications I recommending reading on a regular basis to keep on top of industry news and trends.
Provide Final Feedback
If you haven't already, please take a moment to provide additional feedback.
Time to Sign-Up for Digital Advertising & Marketing 201! Preview 01:23
Congratulations on finishing Digital Advertising & Marketing 101! Now it's time to get ready for the 201. Using the provided link to sign up for Digital Advertising & Marketing 201 and save 80%. Or use code: DIG101TY
See you again soon!
Bonus: More advertising content on AdCoach Preview 00:30
This course includes:
- 1.5 hours on-demand video
- Access on mobile and TV
- Certificate of completion
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