Gtm Google Tag Manager

Custom templates, single page application, content grouping, ads tracking, server-side GTM and more - in this course.

Last updated 2022-01-10 | 4.7

- Learn several advanced use cases of Google Tag Manager
- Find out how GTM work behind the scene
- Get started with server-side fundamentals of Google Tag Manager

What you'll learn

Learn several advanced use cases of Google Tag Manager

Find out how GTM work behind the scene

Get started with server-side fundamentals of Google Tag Manager

Understand the application of custom templates

Learn how to connect GTM with Google Ads and Facebook

Understand the advanced use cases of Video tracking on your website

* Requirements

* About 5-10% of the chapters has discussions on JavaScript
* you would need the understanding of JS for only those few chapters. Rest of them don't have any prerequisite.

Description

You can use Google Tag Manager to send simple page views data to your GA account, or you can use it to collect complex business data. This course will take you from the former to the latter.

We will look at straightforward use cases such as button click tracking, form tracking, element visibility, outbound link tracking, etc. Then we will move to discuss more complex scenarios such as Facebook pixel implementation, advanced techniques for google ad conversion tracking, YouTube, and non-YouTube video tracking. We will learn how to capture custom data such as User ID and product information with GTM variables. We will learn how to move the GTM computations to the server-side and set up tracking for single-page applications. Then, there are custom templates, and more.

We look at implementation steps, concepts, and behind the scene working of the GTM.

I am Rudranil, and I have about a decade of experience in SaaS marketing, during which I oversaw the implementation of GTM for many SaaS businesses. I am offering this course with hours of content and material, an enormous discount, and a 30 days refund offer. It means that you have zero risk in subscribing to the course.

I hope you do give it a try. Thank you.