Google Tag Manager Gtm

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Learn to manage your analytics and remarketing scripts quickly and easily using GTM

Last updated 2022-01-10 | 4.1

- Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
- Master the core concepts of how Google Tag Manager works
- Integrate Google Analytics with GTM

What you'll learn

Use Google Tag Manager (GTM) to easily manage your tracking and remarketing scripts
Master the core concepts of how Google Tag Manager works
Integrate Google Analytics with GTM
Integrate Facebook Pixel with GTM

* Requirements

* No experience with Google Tag Manager is required
* Students should have a basic understanding of analytics tools such as Google Analytics
* A basic knowledge of HTML will be useful
* but not essential

Description

Google Tag Manager (GTM) allows you to quickly and easily manage your analytics scripts, remarketing pixels, click tracking software and any other software that requires JavaScript tags inserting into your website.

In this course, you'll learn how to use GTM, from the fundamentals to more advanced features. Step-by-step we will walkthrough:

  • Creating tags

  • Using event and URL-based triggers

  • Sequencing tags correctly

  • Tracking custom data with variables

  • Integrating with Google Analytics and Facebook Pixel

You will be able to follow along on your own website, from installing GTM, to setting up your tags, previewing, testing and publishing them.

If you want a practical guide to getting started with Google Tag Manager, this is the course for you. I can't wait to see you inside!

Who this course is for:

  • Digital marketers
  • Web developers
  • Anyone who works in analytics and marketing

Course content

7 sections • 34 lectures

Introduction 3 lectures

Welcome Preview 00:31

What is Google Tag Manager? Preview 02:30

Meet your instructor Preview 00:08

Getting set up 7 lectures

Registering an account Preview 01:01

Tags and containers Preview 01:54

Creating your first container Preview 01:31

Install the GTM code Preview 02:32

Installing in WordPress Preview 01:18

Using Tag Assistant Preview 01:52

Using other browsers Preview 00:10

Tags 4 lectures

Creating your first tag Preview 01:33

Previewing and publishing Preview 02:57

Setting up Google Analytics Preview 02:57

Setting up Facebook Pixel Preview 03:13

Triggers 7 lectures

What are triggers? Preview 02:00

Creating a trigger Preview 01:19

Using the trigger in a tag Preview 03:54

Sequencing tags Preview 03:13

Everything is a tag Preview 01:37

Sending events to Google Analytics Preview 02:32

Custom events Preview 02:29

Variables 5 lectures

What is a variable? Preview 03:11

Built-in variables Preview 03:28

DOM elements Preview 03:55

Cookies Preview 01:00

Data layer variables Preview 03:18

Cookbook 6 lectures

What are recipes? Preview 00:15

Custom dimensions in Google Analytics Preview 04:45

Google Analytics User-ID Preview 03:48

Track events with Facebook Preview 04:27

Install click tracking with FullStory Preview 01:11

Use if statements with variables Preview 03:08

Conclusion 2 lectures

Conclusion Preview 00:32

Bonus lecture Preview 00:15