Michael Serwa How To Build A Six Figure Coaching Business

I truly believe we have the best profession in the world – changing lives and being paid for it. As noble as what we do is though, unless we run it like a business (and become pros), we're just nice people who like to help others, struggling to make ends meet.

Many coaching schools sell the illusion that as soon as you get certified (with them, of course), you then build your website and charge £100 per hour straight away, nice and easy. Except that it doesn't work like that.

Most successful coaches I know (myself included) are not even certified. Coaching is the easy part you see. In theory, anyone can become a coach. It's the business of coaching that is more complex, and understanding the business side is what makes a difference between making it or not making it in coaching.

And that's where my course and I come in.

I know I'm a great coach. Some of my clients would tell you that I'm the best. But that's not why my business grew to earning six figures annually (over 100k turnover over a 12 month period), only two and a half years after I built my website and made £543k in 2019 alone. It happened because I love and understand business almost as much as I love helping people. And because I do, I can help MORE people.

Every successful business is one which has mastered the art of MARKETING and SELLING, and the really successful ones have also mastered the art of BRANDING.

These are the three fundamental areas I cover in this course. No matter how gifted you are as a coach, without mastering them, you have ZERO chance of succeeding in a big way. Does it sound harsh? Maybe. It's also true.

Make no mistake, just watching the videos won't make you successful. However, implementing what I'm going to teach you will make you as successful as you want to be. After all, if you do what I did, you will get what I got. It's as simple as that.

The course is PACKED with all the best stuff I've learnt in nearly a decade of being in a game. And since I approached this journey like a mad scientist, I've learnt A LOT which allows me to work with people I love, who are happy to invest a lot of money because they believe I can help.

Some of the things covered in the course include:

• Why you absolutely HAVE TO think about yourself as, and act like, a business person - not just a coach. Being a good coach does maybe 20% of the job. The remaining 80% is understanding the business of coaching.

• Selling, selling, selling. The key element of any business. As long as you see selling as something 'dirty', you're setting yourself up for failure.

• How to build a website that converts and why most of the coaching websites out there don't work.

• How to find clients:

  - Advertising: Google vs Facebook and LinkedIn ads

  - Speaking at events: I have spoken at around 250 and I tell you how you can too

  - Content creation: Writing (blogs, articles, books) and Youtube

  - Referrals: How to maximise on them

  - Social media profile and how to use different social media platforms

• Why I ALWAYS reply to enquires within 24 hours and why you should do the same.

• How to run initial consultations (sales conversations) and why doing them face-to-face is SO much better than on the phone or Zoom (I have run around 2000 of them to date, face-to-face, around two hours each).

• How to charge for your services and how much to charge. Why charging per hour (rather than upfront for a set number of sessions) is a really bad idea.

• Why you shouldn't work with people you don't like AND, why in the very beginning you should work with anybody who wants to work with you.

• How flexible you should be in terms of the days and times you work.

• Length of sessions: 45-60 minutes or more and why.

• Why I don't have a niche (in a traditional sense) and how important that has been to my success.

• Thinking about yourself as a brand and why this is so important if you really want to make it BIG.

• How to create income-generating partnerships.