Strong content creates a loyal audience for you. It applies everywhere. Whether it’s your customers, followers, or your web traffic. But, finding unique content can be difficult. The internet is full of diverse content, and it can be hard to find unique ones from them. Even if you research to find the most interesting content, there is an ocean of information out there. It can be overwhelming for anyone. What should we do now?
I have a solution. Everyone who wants to do comprehensive research uses Google scholar. Many people are unaware of this useful tool, but it works wonders. Let me tell you how.
Google Scholar is a search engine for nerds. It ranks the educational and informative documents according to the priority. The articles with the most searches and views will come on top, and the rest will precede. It is how this works. This tool is famous among students and academic researchers. It will be your favorite as well, because it can provide you content ideas for your website.
How can you use Google scholar for content ideas?
If you understand how Google scholar works, you will figure out the in-demand content. The information on Google scholar has no limits. The publishers keep on publishing their content, and you will have plenty of filtering to do.
Google scholar search allows marketers to look for research and content ideas through keywords. However, there are some useful tricks you must keep in mind to get the maximum benefit from Google scholar.
Start by going to Google scholar. Now, keep the following things in mind.
Brainstorm a content idea
Google scholar will help you find ideas, but you must have something in mind first. For example, your website must belong to a certain niche, and it should be your content theme. This page belongs to courses, therefore, every content idea is related to different professions and courses. Even this blog belongs to content marketing. So, this was our main idea. Similarly, you need to type your main idea. The Google scholar advanced search will show you many articles.
Let’s see, I searched here for lead magnets, and the articles have provided me with a complete guide to lead magnets. This shows how detailed the content is on Google scholar.
Filter your search
Google scholar has a mind-blowing tool to filter your search. You can simply add your years if you want modern research on machine learning. It allows you to enter a period. You can enter “since 2015′, and it will show all the content after that year. You can also add a custom range from 2015 to 2020. It will show you all the content between this time.
Follow the citations
People only cite a research article if it is relevant to their content. You can follow the cited tool if you want more relevant content creation ideas. These Google scholar articles will improve your research and provide more ideas in your mind. Moreover, you will know that the content is in demand through the citations. The 600 people who cited an article are not stupid.
Try searching for keywords
If nothing comes to your mind, you can take ideas through keyword research. Every article has keywords mentioned on top. You can take ideas from there and search for them instead. You can also use some tools which may help you with the content search. You only need to add the keywords, and you will get plenty of content ideas.
Keep your competitors in mind
It will help you during your content search. How? When you go through so much information. You may come across something that your competitors picked through Google scholar. Everyone uses it.
Increase your customers
Google scholar indirectly allows you to increase your customer base by helping you with content. Your mind searches for it, but Google scholar is the source. You can be as creative as you can with the topic. It is up to you. You can create videos, podcasts, images, newsletters, and articles. All these types of content will increase your customers.
Google scholar is a hidden gem, and many people are unaware of this treasure. Use this to create the best content for your audience.