Marketing Psychology

Apply consumer behaviour, marketing psychology and behavior economics to skyrocket the rate of sales and conversions.

Last updated 2022-01-10 | 4.6

- Get a firm grasp of psychological principles that drive purchase decisions.
- Learn how to develop effective and highly profitable marketing strategies.
- An identical offer made in a different way
- following behavioural psychology principles
- can bring you multiplied returns.

What you'll learn

Get a firm grasp of psychological principles that drive purchase decisions.

Learn how to develop effective and highly profitable marketing strategies.

An identical offer made in a different way

following behavioural psychology principles

can bring you multiplied returns.

Easy and straight-forward learning process.

Bonus content: Money making terms.

Learn a plethora of psychologically-based observations to employ.

Many examples to choose from.

Identify patterns in consumer behaviour.

Understand how consumers make purchase decisions.

Be able to adjust your marketing strategy to get the best results and avoid mistakes.

Get the tools to develop your own creative marketing strategies.

The more you understand human psychology the more creative and effective strategies they will be able to develop.

* Requirements

* A will to develop effective and creative marketing strategies.

Description

Get a firm grasp of psychological principles that drive purchase decisions.
Learn how to develop effective and highly profitable marketing strategies.
An identical offer made in a different way, following behavioural psychology principles, can bring you multiplied returns.
Easy and straight-forward learning process.
Bonus content: Money making terms.
Learn a plethora of psychologically-based observations to employ.
Many examples to choose from.
Identify patterns in consumer behaviour.
Understand how consumers make purchase decisions.
Be able to adjust your marketing strategy to get the best results and avoid mistakes.
Get the tools to develop your own creative marketing strategies.
The more you understand human psychology the more creative and effective strategies they will be able to develop.

Course content

4 sections • 14 lectures

Marketing Psychology and Cognitive biases 8 lectures

Reciprocity - How to increase sales by evoking the instinct of reciprocity Preview 04:31

In this lecture we will learn what is the reciprocity principle, and how can we incorporate it in our business strategy.

Priming - How to influence unconscious buying decisions Preview 04:04

In this lecture we will discuss what is priming, what are its effects and how to integrate it in your marketing strategy.

Scarcity - How to boost sales by making your products scarce Preview 04:39

In this lecture we will learn about the principle of scarcity, what is it, the reasons behind its effectiveness and how to use it.

Loss Aversion - How to make customers unwilling to let go of your products Preview 03:15

In this lecture we will learn what is the loss aversion principle, and how can to include it in our marketing strategy.

Social Proof - How to boost the sales of your products by utilizing opinions Preview 04:09

In this lecture we will learn about the psychological principle of social proof, what it is, as well as how it can be used.

Decision Fatigue - Why and how to offer the right amount of product options Preview 03:31

In this lecture we will learn how consumers react when they are faced with a variety of options and how to offer your products in a way that makes it easier for them to navigate and buy them.

Confirmation Bias - Why first impressions count and how to influence them Preview 05:24

In this lecture we will learn about the confirmation bias, what it is, its effects and how to utilize it in your marketing strategy.

Cognitive Fluency - How to create a sense of familiarity to entice customers Preview 04:50

In this lecture we will learn what is cognitive fluency, how it affects consumers, and how to use it in our marketing strategy.

Marketing Psychology and Pricing 3 lectures

How does price affect purchase decisions and the consumer's experience Preview 04:58

In this lecture we will learn how the price of the product affects consumers, and how to take advantage of these effects on our marketing strategy.

Decoy Effect - How to sell products at higher prices Preview 04:24

In this lecture we will learn what is the decoy effect, why is it so effective and we will examine some practical examples on how to implement it.

Anchoring - How to make your product prices look like a bargain Preview 05:52

In this lecture we will discuss what is anchoring, where and how it manifests, and how to utilize it in your marketing strategy.

Bonus: Marketing Psychology and Good Terms 2 lectures

Free - Why and how to use this powerful term Preview 03:33

In this lecture we will learn about the power of free, why is it so effective, and how to include it in our marketing strategy.

New - Why and how to use this potent term Preview 02:30

In this lecture we will learn about novelty, what are its effects and how to integrate it in your marketing strategy.