Elevator Pitch
Tags: Personal Branding
Build stronger networking connections, stand out to recruiters, and impress hiring managers in interviews
Last updated 2022-01-10 | 4.6
- Craft clear responses to common professional questions- Effectively pitch your professional story
- Create more useful connections when networking
What you'll learn
* Requirements
* You should ideally have a general idea about your target job to get the most from course* My other course on defining your personal brand is a helpful foundation
* but not necessary
Description
What does it take to create a powerful first impression with recruiters, hiring managers, and professional contacts? When you're trying to land your next big role, your ability to create immediate impact will make the difference between you standing out or getting lost in the shuffle.
So how can you quickly and effectively communicate who you are and what you can offer? What should you say? How much should you say?
This course will help you understand how to effectively craft and pitch your professional story to build more meaningful connections when networking, make yourself more memorable to recruiters, and impress hiring managers during interviews.
In this course, you’ll learn:
The 3 career-related questions you should always be ready to answer when you're job hunting.
Simple frameworks to help you deliver your elevator pitches
Key principles of creating an effective career pitch
Concrete tips on how to come across as a confident, focused professional when talking about yourself
Practical techniques to impress hiring managers during job interviews
This course is taught by Joseph Liu, a personal branding consultant, professional career coach, and former blue-chip brand marketer with 10 years' global industry experience building & relaunching five US & UK brands. Having listened to hundreds of professional pitches, he knows what it takes to cut through the noise and convey who you are. Using simple but powerful branding frameworks informed by marketing tactics, he'll help you craft an effective elevator pitch to land your next dream role.
What others have said about this course:
"Your elevator pitch frameworks were very useful and practical. Just last week, I used the pitch at a networking event, and it worked like magic because I already have follow-up inquiries. Your approach really works, and I still use it today." -Tony N. Risk Consultant in London
"This job offer came my way because of your great "Tell me about yourself" framework. I can only say positive things about the framework. It helped to build my job interview speech, but it also helped me in so many other occasions. I have used it frequently, still do now. Definitely very useful!" -Carrie M. Investment Manager, New York City
Who this course is for:
- Professionals who struggle to explain their background and target roles
- Career changers who want to craft a clearer career narrative
- Anyone who wants to learn how to stand out when networking or interviewing
Course content
5 sections • 21 lectures
Welcome Preview 00:25
- Course welcome
Introduction on first impressions Preview 04:42
- Why first impressions matter
- Key principles of strong personal branding
Course overview Preview 06:38
- Course Agenda
- Who this course is for
- How to get the most out of the course
- What you’ll gain
Instructor’s qualifications Preview 03:48
- Joseph’s professional background
- Joseph’s educational background
- Joseph’s contact details
Networking overview Preview 04:30
- Networking situations
- Why networking matters
Networking response framework Preview 03:40
- Your objective
- Framework
Example responses Preview 04:20
- Consultant example
- Sales Manager example
Check in Preview 01:45
- Recap what we've covered about networking
Recruiter overview Preview 05:30
- Recruiters defined
- Types of recruiters
Recruiter pitch strategy Preview 08:00
- How recruiters work
- Targeted approach is best
Response framework Preview 04:19
- Your objective
- Framework
Example responses Preview 04:35
- Brand manager role
- HR leadership role
Check in Preview 00:56
- Recap of recruiter pitch
Why interviews matter Preview 05:09
- Hiring funnel
- Power of interviews
- Why “Tell me about yourself” is critical
Good interviewers Preview 03:30
- Assumptions about your interviewer
- Tough interviews are better
Rationale for 3 min response Preview 04:43
- Why 3 minutes is effective
- 4 industry perspectives
3-minute response principles Preview 04:50
- Not meant to be easy
- Principles for it to work
3-min response framework Preview 06:33
- Your objective
- Rehearsal makes difference
- Framework overview
Framework detail explained Preview 09:46
- 4-part framework explained in detail
Example 3-min elevator pitch Preview 11:15
- Joseph’s elevator pitch demo
- How to practice
Wrap up Preview 02:34
- Review
- Thank you