Business Branding Complete

Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact

Last updated 2022-01-10 | 4.6

- How to spark your audiences interest and hold their attention
- How to position your brand effectively to stand out on its own
- How to get your audience to feel something for your brand through personality development

What you'll learn

How to spark your audiences interest and hold their attention
How to position your brand effectively to stand out on its own
How to get your audience to feel something for your brand through personality development
the common mistakes that nearly all failing start-up’s make and how to avoid them
How to develop a brand voice that makes it easy to resonate through content and social media marketing
Why most businesses lose money with their Facebook or Google Ad campaigns
How to enhance your marketing efforts through effective storytelling adapted for modern platforms

* Requirements

* A desire to learn and implement strategic brand building techniques
* Follow the action items step-by-step to build your brand as you progress

Description

You’re here because you want to build a strategic brand from the ground up.


A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.


Whether you’re an entrepreneur building a new brand,


a business owner who wants to improve performance,


or a brand designer who wants to enhance their work with strategy,


this course will teach you step-by-step, how to build a strategic brand from the ground up.


  • What are the common mistakes that nearly all failing startups make?

  • How can you spark your audiences interest and hold their attention?

  • Why do most businesses lose money with their Facebook or Google Ad campaigns?

  • How do you position your brand effectively to stand out on its own?

  • How do you get your audience to feel something for your brand through personality development?

  • How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?

  • How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?


If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.


Welcome to Business branding: The Compete Course


This is part 1 of a 2 part course where you’ll discover the techniques and processes


that will allow you to develop your own brand step-by-step as you work your way throughout the course.


You’ll learn about the importance of brand substance and how most people see through a brands fluff.


You’ll uncover exactly who your audience is so you can position your brand uniquely and effectively while you’ll use their characteristics and behaviours to resonate with them through personality.


As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.


You’ll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we’ll cover in part 2 of this course.


As always there’s the 30 day money back guarantee so theres no risk, if you don’t like the content, you can get your money back.


I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.


I really hope to see you inside










Who this course is for:

  • Entrepreneurs building a brand for their business venture
  • Business owners that want to improve their performance
  • Business owners losing money on marketing campaigns
  • Brand designers who want to improve their work by building brands with strategy

Course content

7 sections • 44 lectures

Thank You Preview 01:55

The Anatomy Of A Strategic Brand Preview 06:42

What You'll Learn Preview 07:28

Branding vs Marketing: Why They're So Different Preview 03:41

The Brief Story Of Branding Preview 04:18

The Common Path To Failure Preview 05:01

The Crucial Role Of Strategy Preview 06:07

The Emergence Of Brand Purpose Preview 06:46

Start With Why Preview 03:22

How To Develop Your Brand Purpose Preview 04:16

TAKE ACTION: Develop Your Brand Purpose Preview 01:09

Brand Vision - The Ambitious Brand Preview 03:59

How To Develop Your Vision Statement Preview 02:17

TAKE ACTION: Develop Your Vision Statement Preview 00:59

Brand Mission - The Committed Brand Preview 03:22

How To Develop Your Brand Mission Preview 01:25

TAKE ACTION: Develop Your Mission Statement Preview 00:49

Core Values - The Moral Brand Preview 08:57

EXAMPLES: Core Values Preview 04:19

How To Develop Your Core Values Preview 02:38

TAKE ACTION: Develop Your Values Statement Preview 01:00

What Is Positioning? Preview 05:19

Who Is Your Audience? Preview 04:06

How To Find Your Audience Preview 04:02

TAKE ACTION: Develop Your Audience Persona Preview 00:57

Who Are Your Competitors? Preview 03:55

How To Audit Your Competitors Preview 07:54

TAKE ACTION: Complete A Competitor Audit Preview 01:11

What Is Your Differentiator? Preview 02:27

EXAMPLE: Positioning - Trying Harder Preview 02:20

How To Discover Your Differentiator Preview 03:14

TAKE ACTION: Discover Your Differentiator Preview 01:12

How To Develop Your Positioning Strategy Preview 06:02

TAKE ACTION: Develop Your Positioning Strategy + Statement Preview 00:51

The Old-Fashioned Modern Brand Preview 03:26

What Is An Archetype Preview 03:57

Archetypes To Leave A Legacy Preview 06:44

Archetypes To Pursue Connections Preview 05:59

Archetypes To Provide Structure Preview 05:25

Archetypes To Explore Spirituality Preview 05:49

How To Apply The Archetype Framework Preview 03:13

TAKE ACTION: Align Your Brand To An Archetype Preview 02:08

Review Part 1 & Preview Part 2 Preview 05:44

Thank You Preview 01:45