Tiktok Marketing Strategy For Business

Getting started with TikTok Preview 01:37

Every marketer wants a special channel to promote brands to target audiences. This is exactly one of the benefits TikTok brings. Through TikTok, brands can easily market products and services to their target audience by creating unique marketing videos to send their messages to potential customers.

How to Use TikTok Properly Preview 02:10

Introduction to TikTok’s main features: Video Creation, Effects, Messaging, Video Viewing, Profile Viewing, Livestreaming...

How to create a video? Preview 01:41

Step-by-Step Guide on how to create a video on TikTok.

What’s in the Home feed? Preview 00:23

The Home feed is the default tab that appears any time you open the app...

How to search for specific accounts or videos? Preview 01:03

Next to the Home feed is the Discover tab. By tapping on that, you’ll see...

TikTok Direct Messages Preview 00:50

You can access TikTok’s direct message system via the tab second from the right. This is also the place where you access notifications (like how many people have liked your video or, when someone is live streaming) and Direct Messages...

Your Profile Preview 01:17

You can access your profile at the bottom right corner of the app, and there are many options for customizing a profile...

What is a duet? Preview 01:28

What is a Duet and how it works...

TikTok Livestream Preview 03:19

Characteristics of TikTok Livestream...

Virtual Items Preview 02:42

Emojis in a TikTok Livestream work a little differently: They cost real money. You can pay for them by going to TikTok’s Settings and tapping on Wallet...

The Parents' Corner Intro Preview 00:25

Even though this course is for business, I decided to have one small portion of it dedicated to the parents because almost every businessman is a parent too.

Why do Teens Love TikTok? Preview 02:13

Understanding why teens love TikTok can help as parents to see what is out there but also from a business perspective especially if our business is targeting a younger population.

Are There Parental Controls? Preview 01:36

What is your option as a parent?

What are its dangers? Preview 01:40

It’s impossible to mention all the things that might be considered dangerous. But here are the 3 most dangerous.

What can I do to Protect my Kids on TikTok? Preview 01:17

We can do these 8 things...

Characteristics and Development of Self-Media Era Introduction Preview 03:34

In the Self-Media Era, short video covers different types of video content from life skills, clothing and makeup, IT Internet, outdoor entertainment, professional evaluation, and homemade short plays. The content here is mainly selected and published according to the hobbies and occupations of video publishers. Learn more about it n this section...

Who is on TikTok? Preview 01:31

Who is on TikTok is important for our marketing plan, let's see who are the users...

First, Define Your Why Preview 02:02

Your brand needs to have a ‘why’ clearly articulated if you want to see TikTok success. Learn more here...

Why Your Business Should Be on TikTok? Preview 02:26

To help you give a better understanding of why you should be using TikTok we will go through these important points.

Brands That Will Inspire Your TikTok Strategy Preview 06:55

There have been several successful use cases already on TikTok despite the platform being fairly new.

Analyzing Your Target Audience and Your Competition Preview 03:30

Researching your target audience and your competitors will help you to understand the whole landscape. Here is what is important...

Creating Content for TikTok Preview 04:09

Here are the basics of content creation on TikTok...

Creative Tips Preview 02:01

Figuring out what to post on TikTok to earn audience engagement can be intimidating. But TikTok makes it easy for any user to create content and to start to build their brand intentionally, and through experimentation and optimization. Learn more in this lecture...

Content Creation Preview 02:56

The key to creating popular TikTok videos, as with any other type of marketing, is to create content that will hook the interest and engage your viewers.  Learn more in this lecture...

TikTok Formats and Tools Preview 01:49

If you aren’t a video pro and don’t have one on your staff – have no fear. One of the appeals of TikTok is that users create organic video content that they generally edit themselves. It’s meant for users from all levels of video experience.

User-Generated Content (UGC) Preview 04:43

One of the best organic strategies any brand can use on TikTok is to get the platform’s users to create and share content for them, which is referred to as user-generated content. Learn more...

Professional User-Generated Content (PUGC) Preview 00:56

Casual entertainment now requires a team of professionals who can balance fun and influencer management, and one of the best ways to do this is by using PUGC marketing.

TikTok Hashtags Strategies Preview 03:01

Like most other social platforms, TikTok allows its users to tag their content with hashtags. The practice of hashtagging is most commonly seen on platforms like Twitter and Instagram, however, hashtags can also be used on Facebook, LinkedIn, and, of course, TikTok.

Hashtag Challenges Preview 05:43

Currently one of the most effective hashtagging strategies on TikTok is to create a hashtag challenge for your followers. Essentially, these challenges are the way that brands can get their followers to create and share user-generated content for them. Learn more about it here...

TIKTOK MARKETING - Establishing a Pro Team and Improving Content Quality Preview 01:49

Welcome to the new Section of this course, Introduction to TikTok Marketing. As you can see, different sections, different background colors. And of course a different shirt. I am just kidding, let’s keep going with the course.

Clear Positioning and Promoting Accurate Marketing Preview 01:11

The target users of TikTok, currently are young people who like music and a short video. The group has a superior life, independent. Through the accumulation of fans in the early stage, TikTok will turn the brand effect and traffic into resources of other brand marketing communication. Learn more here...

Integrating Channels and Aggregating Audience Preview 00:45

This type of marketing activity plays an important role in enterprise marketing strategy, and it is an important part of the enterprise marketing mix.

Reimagining Your Brand Personality Preview 01:40

Reimagine Your Brand Personality in this lecture...

Who Will Represent Your Brand? Preview 01:09

There are a few choices when choosing the right personality that represents your brand.

Building Brand Awareness Preview 02:29

These are the ways to let people know about you on TikTok.

Personalities Need Brand Content Preview 02:38

Brand personalities can create every single post on their own. But they need material, videos, and photos to start—the core stories that are important to your brand. How to automate this process?

TikTok Marketing Strategies Preview 00:45

Let’s talk about concepts you can start with.

Personality-Driven Strategy Preview 02:25

Many organizations have their brand reins over to individual creators, letting their unique personalities drive the content sending the brand’s messaging in all kinds of different ways. This approach works well for brands seeking to truly humanize themselves and make their message more relevant to TikTok’s younger audience.

Performance-Driven Strategy Preview 03:20

If you’re looking to activate a group of brand advocates to extend social proof and reach new audiences, using TikTok challenges could be the right approach. Depending on how the challenge’s ‘act’ is constructed, promoted, and executed, it can and should reflect the brand’s personality.

User-Generated Content (UGC) - Driven Strategy Preview 02:32

Many organizations have built their TikTok audience around a growing collection of user-generated content that they’ve organized. Selection and sharing of other creators’ content that is on-brand is a popular approach (as long as appropriate attribution is given).

Repackaged Content Strategy Preview 01:32

For brands that find it harder to create original content for TikTok, a repackaged content strategy can make sense. Repackaging means compiling or re-editing existing media to make it more fun, shorter, snappier, and better suited for a younger audience.

Message-Driven Strategy Preview 01:52

For brands that are already established on TikTok but haven’t seen tremendous success, it may be time to activate around a single, specific message.

Cooperating with TikTok's Web Celebrity Strategy Preview 01:05

TikTok web celebrity refers to users who often post short videos on TikTok and have a certain number of fans. They are called TikTok web celebrities.

The first way of cooperation with TikTok's web celebrity is customization...

Developing the TikTok Marketing Strategy Preview 00:29

With creative teens as its fuel, TikTok is an engine that’s driving hit songs, products, and marketing campaigns. Let's try to develop your first TikTok Marketing Strategy together.

Challenges - Hashtag Campaign Preview 01:47

TikTok is full of challenges as we saw in the previous lectures. Creating a challenge is a great way to spread brand awareness and encourage engagement.

Duet Preview 01:04

This feature enables you to record yourself beside another person, reacting to what he or she is saying, showing, or singing.

Stitch Preview 02:52

Stitch allows users the ability to clip and integrate scenes from another user's video into their own.

Scarcity Preview 00:48

Creating scarcity in your marketing efforts is vital in encouraging participation and engagement. If your partner has no time constraint to complete a task, he is less likely to ever do it.

Authenticity Preview 00:52

If you’re planning to do something viral, it needs to be an extremely high level of authenticity or the TikTok community will avoid you.

Community - HOW DO YOU GET STARTED Preview 02:22

TikTok community is very important because no matter which type of marketing strategy you choose, it should not just be a single challenge or use of influencer but you should be building a presence on the platform and a community around your product/service/brand.

ASSIGNMENT: Your Turn to Be On Camera

I need you to record yourself speaking on TikTok. I don't care what the subject is. The subject doesn't matter yet. I just need you to talk about it for 15 seconds on something about your business, your product, your service, your campaign whatever it is you do.

Again ASSIGNMENT: Your Turn to Be On Camera Preview 05:43

Your assignment is to record a couple of videos, pick one that you think is the best one, add some music and some special effects and share it to students' Q&A section and wait for the personal feedback for me and our community.

Your homework, build your creator skills by creating new TikTok videos every day. So I want you to record it, and then I want you to watch it. And try to figure out what did you like and what do you not like. And on the next day, try to avoid things that you didn’t like yesterday or the day before. Also, for every new video, try to add a tiny improvement. Do this for 30 days.

Publish your result in the Q&A Section.

TikTok Influencer Marketing Preview 05:17

Of course, like other social channels, influencers on TikTok and can help promote your campaign to millions of their followers. Authenticity and determining the piece of content is a critical factor when picking an influencer.

Introduction to TikTok Ads and Placements Preview 01:53

Introduction to TikTok Ads and TikTok Placements. In the resource section, please check 2 important documents.

Getting started with TikTok Ads Preview 05:24

Types of TikTok Ads in detail.

TikTok Ads Manager Introduction Preview 04:33

TikTok Ads Manager provides powerful tools for you to launch campaigns, manage ad resources, monitor data, and optimize your advertising. Let's see him in detail.

Ad Campaign Structure Introduction Preview 00:53

Understanding how your campaigns are structured will help you better set up target audiences, allocate your budget, and design „creative“.

Campaign Structure Preview 01:13

Learn more about Campaign Structure in this lesson

Importance of Ad Groups Preview 02:57

An ad group contains one or more ads that share similar targets. You can use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. Learn more here...

Ad Structure Preview 00:54

Learn more about Ad Structure here...

Create a Campaign Preview 00:55

Now, let’s see how to properly set up your campaign.

General Marketing Objectives Preview 03:20

Before you create an ad, now is the time to decide what your business goals are. Your advertising objective is what you want people to do when they see your ads, so selecting the right objective is extremely important for the campaign.

TikTok Marketing Objectives Preview 06:47

Here on TikTok, all objectives fall under three categories: awareness, consideration, and conversion. Let's check them all in this lesson.

Budget Preview 03:08

Budget is the total amount of money you are willing to spend on running ads and can be a great tool for cost control.

Ad Delivery Type Preview 01:53

You may choose between the "standard" or "accelerated" delivery types within the "Bidding & Optimization" section when creating or editing an ad group.  What to choose if you are just getting started...

Create an Ad Group Introduction Preview 00:50

After creating a campaign, you will need to set up your ad group. At the ad group level, you can define your ad placements, ad details, target audience, budget, schedule, bidding method, and delivery type.

Create an Ad Group - Step-by-Step Preview 06:47

Let’s check 6 easy steps on how to create an Ad Group.

Ad Targeting Introduction Preview 00:53

Nobody needs convincing that targeting is one of the most important aspects of any marketing strategy, and by far – a key component of any campaign’s success.

Everything matters. The tiniest details that we tend to overlook can be the common characteristic of your typical customers, and thereafter – the cornerstone of your audience.

Ad Targeting options - Audience, Demographics and Devices Preview 07:55

This way you can pinpoint the exact audience you want your ads to be displayed to...

Bidding Methods Preview 04:48

Bidding is an important part of the overall ad creation process. There are various types of bidding methods available that depend on your overall strategy and objectives.

Figuring out which method is right for you can be a challenge, but it is important to take the time to understand all methods before running a campaign.

Bidding Strategies Preview 03:50

Bidding strategies can affect both the way the system manages your daily spend and how your cost per result is calculated. Your choice of bidding strategy will help the system achieve your expected delivery outcomes.

App Event Optimization Preview 04:42

App Event Optimization is one of those tools that help advertisers more efficiently acquire users who have a greater chance to trigger a selected event. Acquiring these high-value users is a key consideration for businesses when improving lifetime value LTV and ROI.

Create an Ad Preview 04:50

Creating your ad is super easy. Upload your edited videos or images, or design eye-catching ads in minutes with TikTok easy-to-use video creation tool or you can use free software like canva.com

Tips and Tricks for Optimization and for Getting Started with Ads Preview 03:09

Creativity is an important consideration when building out high-performing ads. You don't have to be a marketing guru or video editing expert to produce ads that capture your audience's eyeballs and grab their attention. Let's see these powerful tips.

TikTok Creative Tools Preview 05:31

Marketers are figuring out that TikTok Creative Tools are an advertisement goldmine for their brands, and many of their campaigns have gone viral, increasing sales. I want to introduce you to 2 of my favorites.

TikTok Analytics Preview 05:33

When you are promoting your business on any social media platform you need to regularly check how you are doing. It should never be a case of putting content out there and hoping for the best. You need to know what is working and what isn’t so here I will give you an overview of the TikTok analytics.

TikTok Tips and Tricks Preview 09:51

Although TikTok is a fairly new platform several tips and tricks have already emerged through different marketers experimenting with the platform. So here you have the best tips and tricks for you to follow to get the most out of your TikTok marketing.

Simple TikTok Sales Funnel Preview 03:44

Even though this is not a real sales funnel, I would like to call it anyway because it shows 3 simple steps that we as marketers can do right now with TikTok. I have another course dedicated just to sales funnels so you might want to check it out.

Final Words Preview 01:54

Here are a couple more tips and guidelines.

So, I hope that you found this Course valuable and useful enough. Get started today with your TikTok marketing. I wish you every success in promoting your business on this rapidly growing platform!

Goodbye. Dejan