Local Seo Search Engine Optimization Rank Well Google

How To Rank Well On Google's Local Search Engine, Attract Many Reviews, And Increase Traffic & Leads To Your Website

Last updated 2022-01-10 | 4

- Learn The Many Facets Of Local SEO
- How To Rank Your Business Locally On Google
- How to Build Many "Ethical" Links To Your Website

What you'll learn

Learn The Many Facets Of Local SEO

How To Rank Your Business Locally On Google

How to Build Many "Ethical" Links To Your Website

Create Content Better Than 95% Of Business Owners

Target Many Local Keywords Relevant To Your Business

The Real Ranking Factors That Impacts Your Ranking On Google

* Requirements

* Nothing
* Internet Access
* Some background of SEO
* but it's really not required.
* An Interest in ranking their business well on Google

Description

Google can be a beast, but it's hasn't been that challenging for our agency. Based on our years of experience, we created a course centered on how small business owners and consultants can rank their websites on Google (in what we call the local "3" pack) as well as in Google's traditional search engine.

We've seen many client rank simultaneously on the first page for multiple keywords. Below are some of what you can expect out of this course:

Intro To Local SEO
Deeper Conversation Around Local SEO
Managing Your Google My Business Account
Getting Google Reviews For Your Business
On Page Optimization
Technical SEO (Yeah…It Matters)
Link Building Power For Local Businesses
Content Marketing For Local Businesses

Our course is ultimately broken down into section that are geared towards what will impact your rankings the most. Some of this course will have advanced material, but that advanced material will make up 20% of what's critical to ranking well on Google. You will get the initial 80 - 90% of what's important.

Who this course is for:

Business Owners Who Want To Rank Their Website On Google
Consultants Who Want To Learn More About Search Engine Optimization (Local SEO)

Course content

11 sections • 51 lectures

Local SEO (Organic Search) Overview 1 lectures

Introduction To Local SEO (Organic Search) Preview 04:42

In this section, we provide an initial primer on the importance of local seo to small businesses, companies with multiple locations, and an overview of the course.

Intro To Local SEO
Deeper Conversation Around Local SEO
Managing Your Google My Business Account
Getting Google Reviews For Your Business
On Page Optimization
Technical SEO (Yeah…It Matters)
Link Building Power For Local Businesses
Content Marketing For Local Businesses

Introduction To Google’s Local Search Platform 3 lectures

How To View The World Of Search Preview 02:25

The proper way to view Google SEO and how there are truly two different worlds (Organic Search & Local Search).

Local Rankings Explained - How They Impact Your SEO Preview 03:25

We provide a live demo of exactly what is considered Local SEO and how it is different from traditional search within Google.

Why Local SEO Matters Preview 03:46

Why local seo really does matter to any small business on the planet with a physically address or location.

Deeper Conversation Around Local Search 7 lectures

What Are Google’s LOCAL Ranking Factors? Preview 05:52

We provide a graphic (credit to Moz) on what we consider to be Google's most correlated ranking factors required to rank well within local search.

Gaining An Understanding Of Google Map Listings Preview 01:58

Google local seo is the same as what shows up in Google Map Listings. But we wanted to make the distinction and provide a clear understand (live demo) on what it looks like.

Impact Of Mobile On Local Search Preview 03:00

Mobile has become a critical force impacting local search rankings. And we discuss how important it truly is search...even the conversation around having a mobile responsive website.

Domain Authority & Page Authority Preview 03:44

Most SEO's measure websites and links based on domain authority and page authority (a Moz metric). This conversation will serve as a basis for many submodules in the futures.

Two Must Have Tools For Local SEO Preview 02:38

We discuss how Bright Local & Moz are the two critical local seo tools you need to have great success and rank your website.

Bright Local Dashboard Preview 02:43

Live demo os the Bright Local Dashboard as well as costs and fees....trust me, it's really low.

Moz Dashboard Preview 03:20

Live demo of the Moz Dashboard as well as costs and fees....trust me, it's really low.

Managing Your My Business Account 4 lectures

Claiming Your My Business Page (Google + Page) Preview 04:49

A Live Demo of the process you must go through to claim your Google My Business Page.

Managing & Cleaning Up Your Google Plus Profile Preview 06:28

How to manage and clean up your Google My Business Listing. We discuss the process of optimizing your page and adding in the right information with proper keywords that will help you rank well.

Remove Any Duplicate Pages Preview 03:33

We briefly discuss the process of removing duplicate Google My Business pages.

Good Versus Bad Google Plus Page Preview 01:46

We compare some good and bad Google Plus pages. so you can see how you should build out your page.

Google Reviews For Your Business 6 lectures

Why Google Reviews Matter Preview 03:01

How important Google Reviews are to your Google My Business Page.

Here’s Proof They Matters Preview 03:01

Because we get so many clients who still don't focus on it despite our insistence, we want to do a live demo and prove how much they matter.

Get Scrappy – Ask Your Closest 10 Clients/Customers Preview 02:07

We discuss the process of getting your first 10 reviews for your Google Plus Page.

Powerful Strategies To Get Google Reviews Preview 05:04

We produce 7 other simple and practical strategies anyone can implement to attract reviews for their business.

Setting Yourself Up For Review Success Preview 01:52

Our discussion on how you can create a space to make it easier for you to ultimately attract reviews from potential customers.

Whitespark - Review Handout Generator Preview 01:56

Somewhat of a bonus section, but we discuss Whitespark.ca, which offers a free tool that allows you to create review sheets you can hand out to clients.

Citations & Why They Matter 4 lectures

The Story Behind Local Citations Preview 02:53

Another powerful ranking factor with Google, we discuss exactly what it is and how important it is.

NAP – Name Address Phone Number “Consistency” Preview 03:49

NAP = Name, Address, Phone Number. Why it matters and how messing this up can negatively impact your citation building efforts.

Building Relevant & Quality Citations Preview 02:45

The process of building citations for your business.

A Tool To Help You Do This – Bright Local Preview 03:27

Truly an automated process to ethically build 100's of citations to your business.

On Page Optimization – It’s Importance 7 lectures

This Doesn’t Have To Be Hard Preview 05:29

On-Page SEO can be a beast, but it doesn't have to be. We discuss our process for simplified on-page SEO and how it is tied to local SEO efforts.

SEO On-Page Best Practices Preview 05:35

The best practices (at a simplified level) of what we consider to be the best practices for on-page optimization of your website.

Performing Keyword Research – Live Demo Of GKP Preview 07:06

Live demo of Google Keywords Planner, Google's free keyword research tool. Keyword research is essential to on-page optimization and we show you how to start that part of the process.

Reducing Duplicate Content Preview 04:40

The why and how of reducing duplicate content (that includes duplicate titles as well as duplicate page content).

Service Pages – Menu Creation Preview 05:24

We provide a live demo on how to create a well thought out menu for your website (this is critical to on-page optimization) and providing a great user experience to your customers.

Optimizing Your Home Landing Page Preview 07:06

Live demo of what a well thought out landing page looks like and how to ensure you've developed a great user experience for your website. This is critical to local seo because a user experience makes your marketing efforts work better and more efficient.

Resources For Further Guidance Preview 01:42

We discuss some additional resources you can tap into if you want to learn more about on-page optimization.

Technical SEO Optimization 6 lectures

What Is Technical SEO – For Us Normal People Preview 02:40

The other ranking factor in Google, we discuss what technical SEO is and how it's tied to search engine optimization.

Technical SEO Best Practices Preview 06:34

What we consider to be the primary (but not all) of the best practices to consider for technical SEO.

Google Webmaster Tools Walkthrough Preview 08:32

How Google Webmaster Tools makes our jobs as SEO's easier with Google Webmaster Tools and we provide a live demo on how to use it.

Yoast Wordpress Plugin Preview 05:25

Yoast is an SEO plugin that most SEO's use for websites in addition to website owners. We discuss the nuances of this neat little plugin and how it's tied to technical seo.

Page Speed Insights Preview 03:21

Since page speed is a technical SEO issue, we show you how to view your own page speed and the factors within page speed that can help you with creating a faster upload time and overall better user experience.

Resources For Deeper Dives Preview 01:27

Resources for having an even deeper understanding of technical SEO.

Link Building For Your Website 6 lectures

The Story Behind Backlinks – Google’s VOTING SYSTEM Preview 02:30

Backlink, the holy grail to ranking well on Google and why they are so important (even more so than any other ranking factor).

7 Low Cost Ways To Build Links Preview 06:09

9 Ways to build links to your local business that we use time and time again and are incredibly simple to implement and powerful.

Private Blog Networks – Good Or Bad? Preview 04:46

The story behind private blog networks and whether you should implement their use for your business in building backlinks.

Creating A PBN For Your Business Preview 04:46

The process for creating a private blog network for your website.

Social Media & Web 2.0 Sites – Do They Matter? Preview 01:57

Our honest take on social media pages and web 2.0 sites for backlinks and whether they're really worth your time.

Checking Your Backlink Profile Preview 04:15

Having a backlink profile with spammy links can be a bad bad thing. We discuss why it's important to check your backlink profile, the tools we use to check it, and how you can use it to your advantage for future link building.

Creating Local Content For Your Site 4 lectures

Content Marketing + Promoting/Sharing = More Links Preview 04:48

Content marketing + promotions and sharing that content really does matter. And for those who want to rank well and generate natural links without additional work, the creating of content can help get you there.