Seo With Google Other Large Platforms To Get Great Scale

Understanding search intent so you can capture the most lucrative traffic Preview 02:01

Long-tail vs. short-tail and profitable keywords for best SEO results Preview 08:19

Introduction to SEO keyword research & starting to do keyword research Preview 09:51

Keyword research example & getting you more comfortable exploring SEO keywords Preview 07:21

Keyword exercise to get many unique & original keywords that SEO tools don't Preview 02:33

SEO keyword mapping and tracking your full list of SEO keywords Preview 08:52

13 ways to get unique SEO keywords for your business Preview 07:51

Keyword density tool: 2 great uses for SEO Preview 05:03

Another fascinating keyword tool Preview 01:52

Course project for practicing SEO Preview 03:45

Google Trends for SEO topic and keyword research Preview 06:00

SEOQuake SEO Chrome plugin to research competition Preview 03:52

Exercise question for practicing keyword research Preview 01:09

Exercise question for practicing keyword research Preview 03:02

Practical application of keywords from scratch - exercise Preview 02:33

Keyword research exercise (music website) - answer one Preview 02:24

Keyword research exercise (music website) - answer two Preview 03:39

Keyword research quiz

Advanced keyword research quiz

Automatically translate your site, rank in more languages & get more SEO traffic Preview 07:05

Domain authority and a free tool for researching competition for organic SEO Preview 07:06

Setting up your Google Search Console (Webmaster Tools) for SEO Preview 06:08

Creating your sitemap.xml for SEO Preview 04:22

Submitting new URLs and checking for page status and indexing for SEO Preview 01:53

Where your pages are ranking and page/query performance in SEO Preview 04:19

User experience section of Google Search Console Preview 03:51

Google Core Web Vitals for SEO Preview 04:20

Introduction to Google Analytics to understand the impact of your SEO Preview 09:07

Google Search Console exercise Preview 00:42

Google Search Console exercise - answer Preview 01:55

SEO tools quiz

Advanced SEO tools quiz

Should you have a blog for SEO? Preview 04:28

Common student question - does SEO work for my site technology? Preview 02:52

On-page SEO section introduction Preview 05:38

Change in Google use of meta tags Preview 06:27

How to set up the Yoast plugin for SEO Preview 05:47

How to set up title/description metas for regular blog post SEO Preview 02:24

Writing enticing meta tags to increase Google SEO SERP clickthrough Preview 05:19

Meta tag writing exercise Preview 00:51

Meta tag writing exercise - answer Preview 02:11

Meta tag writing exercise two Preview 02:03

Meta tag writing exercise two - answer Preview 03:16

Meta titles quiz

CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO Preview 05:05

EXAMPLE of a sales page balancing SEO copywriting and conversion optimization Preview 05:41

Example of writing better meta tag and description in Shopify for Ecommerce Preview 07:53

Attractive SEO copywriting exercise one Preview 00:52

Attractive SEO copywriting exercise one - answer Preview 01:31

Attractive SEO copywriting exercise two Preview 00:56

Attractive SEO copywriting exercise two - answer Preview 02:57

Sales copywriting quiz

Advanced sales copywriting quiz

Cornerstone SEO pages Preview 05:26

In this part of the class I explain the concept of a cornerstone page for SEO. Cornerstone SEO pages are useful when you are trying to rank for some very competitive keyword that is extremely difficult to rank for. In that case, you must have your page do a lot of the SEO marketing for you. That means making sure that people stay on the page a long time, and engage with it. This will help Google collect positive signals about your page. In order to do that, you would usually have to create a long form page that is maybe over 1,000 words of quality content (not just filler content). You would also add rich media to this content like photos, videos, and maybe embed the audio from the video as a podcast and maybe embed some powerpoint slides as well. All this together would make for a definitive and authoritative page on the subject matter, and while this by itself would not guarantee that your page or website would rank better in Google after doing this, it would go a long way to helping you rank higher in Google.

The skyscraper method for SEO content Preview 02:13

Interlink your own pages for an SEO boost Preview 05:04

ADVANCED page interlinking: Strategy to boost your SEO Preview 04:02

Correct use of H1 and H2 tags Preview 04:31

Title tooltip tag for SEO Preview 01:31

Image ALT tag for SEO Preview 01:37

How long should a page be for SEO Preview 03:07

Google EAT SEO, Google YMYL and what Google thinks is good content for SEO Preview 05:25

Good grammar on each page, well-written Preview 05:49

SEO KeywordOptimizer tool for on-page text optimization Preview 04:48

Revive Old Posts plugin for social sharing, scheduling & SEO boost Preview 05:16

If you are doing SEO article writing for a client Preview 05:31

How to begin using Google Docs for SEO article writing if you don't use it yet Preview 02:05

On-page SEO strategy exercise Preview 00:49

On-page SEO strategy exercise - answer Preview 02:48

On-page SEO quiz

Advanced on-page SEO quiz

Do keywords in domain or exact-match domains matter? Preview 02:51

URL folder and page names structures for SEO Preview 02:33

URL SEO quiz

Using the Google mobile friendliness check tool Preview 04:19

Google indexing update for March 2021 announced in October 14, 2020 Preview 00:57

Ways of dealing with thin or bad content and what's really duplicate Preview 10:20

Finding pages to improve or delete by using the Google Search Console Preview 03:53

Identifying and getting rid of bad pages Preview 03:22

Broken link checking tool Preview 03:01

Duplicate content quiz

Advanced duplicate content quiz

Registering for SEMRush Preview 04:07

Finding a link to my site where my page was gone and fixing it to regain SEO Preview 02:51

Finding citation opportunities Preview 02:26

Finding old links and having ways to get many more links from those sites Preview 06:40

Competitor link research for SEO Preview 09:40

How my competitor got great links Preview 06:45

Backlink audit to find toxic links to disavow Preview 02:29

Off-site SEO section introduction Preview 01:50

How to get citations and brand mentions for SEO Preview 06:13

Using your industry-specific websites for SEO and citations Preview 03:35

What to look for in a link that boosts SEO ranking Preview 02:56

Do follow vs. no follow links for SEO Preview 05:27

No-follow update and the new UGC and Sponsored attributes Preview 03:14

Does linking out to other sites help SEO? Preview 02:32

Guest blogging for SEO Preview 03:52

Guest blogging pitch script for SEO Preview 04:37

How to get links on Wikipedia to boost SEO Preview 06:33

Getting backlinks from product reviews Preview 03:49

How to use Google Alerts to link-building Preview 03:46

Disavowing bad links Preview 04:31

Exercise for choosing where to get links Preview 00:49

Exercise for choosing where to get links - answer Preview 05:40

Exercise - reverse a pitch and turn it in it into a backlink Preview 02:19

Exercise answer - reverse a pitch and turn it in it into a backlink Preview 04:51

Off-page SEO quiz

Introduction to .edu link, and which are good and bad Preview 03:21

How to get edu links with internships Preview 04:20

How to get .edu links with scholarships Preview 02:09

Edu link exercise Preview 01:07

Edu link exercise - answer Preview 03:18

Backlinks from .edu sites quiz

Practical examples of SEO for different websites - section introduction Preview 01:32

Practical SEO example and case study of how I would do SEO for a website of mine Preview 11:41

Successful blog SEO example Preview 05:58

SEO for Ecommerce Preview 06:56

Don't fall for potential scams or bad services Preview 06:32

Linkable asset for SEO to make your link-building easier Preview 05:57

Link-begging script example you can use to get links for SEO Preview 05:05

How to get backlinks for SEO from events Preview 03:40

How to use events to build links Preview 05:18

RadioGuestList for link building Preview 02:27

HARO for link building and publicity Preview 06:48

Linkbuilding exercise Preview 00:57

Linkbulding exercise - answers Preview 03:14

Link-building quiz

Advanced link-building quiz

Introduction to link building with memes Preview 01:15

How to begin finding viral memes to post on your social media Preview 03:17

How to create your own image memes in minutes and for free Preview 02:29

How to create your own gifs to go viral Preview 02:34

Press release section introduction Preview 01:21

Which situations are press releases for? Preview 03:31

Starting to write the press release with the title Preview 06:00

Subtitle for your press release Preview 03:06

Writing the press release as a story and to add keywords Preview 07:13

If journalists copy and paste your press release, how will it impact your SEO? Preview 02:40

Example of PLR licensing service press release Preview 01:34

Example for a book release Preview 01:39

Submitting the press release Preview 08:26

20 websites to promote press releases Preview 00:03

Results Preview 06:12

Press release exercise Preview 00:42

Press release exercise - answer Preview 01:47

Press release exercise two Preview 00:46

Press release exercise two - answer Preview 01:39

Press release quiz

Advanced press release quiz

SEO ranking factor myths from Google staff Preview 04:41

Smart non-Google SEO. No, this IS NOT about Yahoo or Bing Preview 02:09

NEW! SEO thumbnail and logo secret with case study Preview 06:36

Recommending your own products to get them recommended - beyond just SEO Preview 03:17

6-figure client recommendation algorithm case study - beyond just SEO Preview 03:10

Recommending other products alongside yours promoted next to them - beyond SEO Preview 03:13

How to increase these "signals" - beyond just SEO Preview 05:07

How to work up to getting all the great reviews and engagement - beyond just SEO Preview 07:03

Marketplace SEO exercise Preview 01:09

Marketplace SEO exercise - answer Preview 02:04

Marketplace SEO exercise - answer two Preview 03:04

Algorithm quiz

Advanced non-Google SEO quiz

Introduction to local SEO for inbound marketing Preview 04:03

How to get on the Google map SEO search results Preview 03:43

Ranking for local SEO searches through local business listing directories Preview 03:52

Last words on local SEO and doing local SEO anywhere else in the world Preview 02:34

Local SEO exercise Preview 01:02

Local SEO exercise - answer Preview 01:45

Local SEO quiz

SEO penalty: Panda Preview 02:38

SEO penalty: Penguin Preview 03:24

More different penalties Preview 00:02

Google penalty quiz

Voice SEO section introduction Preview 01:06

Types of devices for voice SEO Preview 02:10

Three types of searches for voice SEO Preview 02:16

Answer box SEO with FAQ pages to rank different kinds of businesses Preview 03:33

A more detailed content strategy beyond the FAQ - voice SEO Preview 02:43

Example of voice SEO for local business Preview 03:43

Example of voice SEO for eCommerce Preview 04:02

CNET page with all the things you can search for using "OK Google" - voice SEO Preview 02:14

Search result position zero: Two important things to know about answer box SEO Preview 02:45

Very aggressive SEO content marketing strategy Preview 03:05

Google voice SEO - exercise Preview 01:52

Google voice SEO exercise - answer Preview 03:27

Google voice quiz

Advanced Google voice quiz

Site speed section introduction and how it impacts SEO Preview 00:43

Results of how my site's SEO ranking jumped after boosting site speed load Preview 02:42

Let's begin analysis of your site with these 3 free site speed analysis tools Preview 07:56

Critical Rendering Path and how it impacts page elements, load speed and SEO Preview 05:40

Case study and immediate results of taking out unused CSS from a page Preview 04:38

Case study of reducing image size issues to boost site speed and SEO Preview 02:24

Speeding up the site with JavaScript loading optimizations Preview 03:55

Case study of getting rid of Google products - interesting perspective for SEO Preview 03:30

Case study conclusion and exposing Google product problems and reporting - SEO Preview 03:27

Reduce image size for faster loading and SEO by using Page Speed Insights Preview 01:52

Further reducing image size to help site load speed and SEO Preview 02:18

"Minifying" CSS, html and JavaScript file sizes - helps site load speed and SEO Preview 04:25

Enabling compression to boost site speed and SEO Preview 02:33

Caching plugins for WordPress - helps with site speed and SEO Preview 01:54

File SEO optimization strategies checklist Preview 03:12

Google services actually slowing down your site - questionable for SEO Preview 06:54

Google AdSense and page load speed InfoGraphic - not directly SEO Preview 02:43

AdSense Ad balancing - not directly SEO Preview 03:24

Page optimization prioritization strategy for SEO Preview 02:42

GTMetrix YouTube report and how it impacts site load speed and SEO Preview 02:44

How to get to Lighthouse documentation - not directly SEO Preview 01:14

Case studies of performance of different websites - impacts SEO Preview 07:30

Finding unused CSS using the JitBit tool Preview 06:04

Shopify bad results due to 3rd party CSS and JS Preview 03:01

Unused CSS in a WordPress template Preview 02:56

JavaScript defer and async tags Preview 02:10

Last changes to speed up loading of YouTube and images Preview 05:22

Site speed exercise Preview 01:14

Site speed exercise - answer Preview 01:45

Site speed exercise two Preview 01:23

Site speed exercise two - answer Preview 05:59

Site load speed quiz

Advanced load speed quiz

Introduction to Image SEO section Preview 01:02

Explaining the Google image search SEO Preview 05:10

Setting your image path folders to have the right keywords for SEO Preview 03:13

ADVANCED: Image SEO strategy for branding, sales, and SEO boost Preview 07:19

Best practices for your IMG tag for SEO and boosting conversion Preview 03:40

How to use WordPress settings for best practices with images for image SEO Preview 02:45

Image dimensions for social media posting - helps SEO Preview 02:10

Google image guidelines when doing image SEO Preview 03:44

Google Webmaster forum and YouTube channel for SEO Preview 01:33

Adding a footer for your image - HTML - image SEO Preview 01:12

Image SEO exercise Preview 00:48

Image SEO exercise - answer Preview 01:26

Google image SEO quiz

Advanced Google image SEO quiz

Section introduction: Making all 10 Google SEO results promote your business Preview 01:05

Google map SEO with Google My Business (previously Google Local) Preview 02:13

Getting YouTube videos to rank in Google search for SEO Preview 03:48

Amazon or other eCommerce websites for SEO Preview 05:04

Facebook page for SEO Preview 03:16

Twitter profile can be used for SEO Preview 01:24

Slideshare can rank in SEO Preview 01:47

Quora pages can rank in Google SEO Preview 02:49

Publicity mentions can rank in Google SEO Preview 02:45

Google news Preview 04:37

Multiple pages in Google Top-10 results - exercise Preview 01:09

Multiple pages in Google Top-10 results - exercise answer Preview 02:42

Google SEO ranking multiple pages in top-10 quiz

Google SEO ranking multiple pages in top-10 advanced quiz

Introduction to Rich Snippets SEO section Preview 00:59

Rich snippets vs. Featured snippets for SEO Preview 02:35

Influencing SEO ranking with intent-match strategy Preview 02:33

Setting expectations: How long it will take for rich snippets to show up SEO Preview 03:06

Structured data markup helper for non-developers and developers Preview 07:25

Rich snippets quiz

SEO Audit (applicable whether you are doing WordPress SEO or Shopify SEO) Preview 01:25

Freelancing with SEO on Fiverr - section introduction Preview 02:37

SEO job interview questions and common questions for SEO freelancers Preview 15:57

How many gigs to create and how leveling up works on Fiverr Preview 04:12

How to apply to become a seller on Fiverr Preview 05:25

The goal for how your Fiverr freelancing profile should appear Preview 03:32

Introduction to Fiverr SEO Preview 05:39

Fiverr keyword checklist Preview 06:02

How to quickly get a gig to rank well in Fiverr Preview 05:12

Ranking fluctuations Preview 04:53

Targeting long-tail keywords Preview 04:29

Copywriting for title which can help you make your Fiverr gigs more attractive Preview 08:47

Copywriting for your Fiverr freelancing gig description Preview 06:04

Example of writing a gig description Preview 03:24

Making people buy your gig-extras Preview 03:21

Consumables, next-gig up-sell strategy or gig-carousel Preview 04:50

Example of a freelancer who makes thousands of dollars per client that I hire Preview 03:55

Fiverr vs. UpWork (why I prefer freelancing on Fiverr) Preview 02:43

Exercise Preview 00:20

Exercise answer Preview 00:14

Fiverr quiz

SEO agency section introduction Preview 01:37

Overview of marketing strategies so you can fit each into your marketing Preview 05:36

Your positioning and differentiation Preview 06:21

How to choose a domain name Preview 08:16

How to set up your website professionally and on your own Preview 03:57

Agency website conversion checklist Preview 06:47

CHECKLIST to build credibility and branding outside of your website Preview 03:15

Basic agency keywords Preview 02:06

D7LeadFinder lead generation tool introduction Preview 02:47

D7LeadFinder results Preview 06:14

Using FindThatLead browser extension for LinkedIn using Chrome to get emails Preview 05:40

LinkedIn connection message template to immediately compel and interest people Preview 05:36

LinkedIn welcome message template Preview 06:34

SEO agency exercise Preview 00:59

SEO agency exercise - answer Preview 02:52

Agency quiz

FREE: Copy of my marketing book so you can create a great marketing strategy Preview 57:27

Course certificate: How to get it if you need it Preview 02:05

Congratulations! Thank you for being a great student! And some parting words. Preview 03:05