Google Analytics Mastery With Remarketing On Google Adwords

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Tags: Google Analytics

Explore the features of Google Analytics to track your Web & Marketing Data with latest Google Analytics User Interface

Last updated 2022-01-10 | 3.3

- Installing Google Analytics Tracking Code on your Website
- Setting up Goals and Conversions for Marketing Campaigns
- Ecommerce Transaction Tracking

What you'll learn

Installing Google Analytics Tracking Code on your Website
Setting up Goals and Conversions for Marketing Campaigns
Ecommerce Transaction Tracking
UTM Parameters
Linking Google Analytics with Search Console and Adwords
Customizing Google Analytics Dashboard
Remarketing on Google Adwords
Filtering Internal Traffic inside Analytics Data
Analysing Different Types of Reports in Google Analytics
And Much More..

* Requirements

* Basic skills on how to work with a Computer
* A Desktop PC or Laptop with good internet connection
* Patience and Interest while learning the lectures

Description

" If you can't measure it, you can't improve it " - Peter Drucker, one of the great Management consultants of all time. So, it's obvious that if you don't analyze your website or marketing campaign data you can't know what your customers like or don't like in your website. Without this knowledge, you cannot run a successful digital marketing campaign and get good Return on Investment ( ROI ). And, Google Analytics is an excellent cum free tool to analyze all your website data. This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,

  • Setup Google Analytics Account   

  • Installing Tracking Code on your website

  • Configure Marketing Goals

  • E commerce Tracking

  • Setup Filters

  • UTM Parameters

  • Generating Reports ( Audience, Real time, Acquisition etc. )

  • Linking Analytics with other Google Products

Who this course is for:

  • College Students
  • Intermediate level Digital Marketers
  • Bloggers
  • Webmasters
  • Online Business Owners
  • Marketing Professionals
  • Udemy Instructors
  • Beginners in Web Analytics

Course content

6 sections • 21 lectures

Introduction and Google Analytics Account Creation 3 lectures

Introduction Preview 02:48

Creating a Google analytics Account Preview 04:38

How Google Analytics Works ? Preview 01:13

Installing the Google Analytics Tracking Code on Your Website 3 lectures

Installing the Tracking Code on a Wordpress Website Preview 05:40

Installing the Tracking Code on a PHP / HTML Website Preview 03:10

Debugging the Tracking Code Installation Preview 06:38

Diving Deep in to Analytics 5 lectures

Setting up Filters Preview 08:52

What are Goal Conversions and how to set up ? Preview 07:23

UTM Parameters Preview 04:43

Dashbaoard Customization Preview 03:27

Ecommerce Transactions and Tracking Preview 03:56

Linking Google Analytics with other Google Products 3 lectures

Linking Analytics with Search Console Preview 04:02

Linking Analytics with Adwords Preview 01:52

Sharing Google Analytics Data with your Friends / Collegues Preview 02:59

Different Types of Reports in Google Analytics 5 lectures

Realtime Report Preview 02:55

Audience Reports Preview 07:50

Acquistion Reports Preview 03:47

Conversion and Behavior Reports Preview 05:00

Comparing Custom Date Ranges Preview 02:30

[ Bonus Module ] Remarketing on Adwords 2 lectures

How to build audience list for Adwords Remarketing in Google Analytics Preview 07:21

Creating a Remarketing Campaign on Adwords Preview 08:25