Foundations Of Social Media

Tags: Social Media Marketing , Business Branding

Today's tips for content that connects (and what to avoid)!!

Last updated 2022-01-10 | 4.5

- Know why **most social media marketers are unsuccessful**!
- Build a brand on social media.
- Create a social media feed that gets noticed and generates likes.

What you'll learn

Know why **most social media marketers are unsuccessful**!

Build a brand on social media.

Create a social media feed that gets noticed and generates likes.

Know what to post on social media.

Create a "messaging mix" and attractive "everyday content".

Write a successful social media profile that serves as a content guide for your posts.

Understand two key Follower strategies for social media.

Understand the importance of outbound engagement.

* Requirements

* No prior experience or knowledge necessary.
* Familiarity with Facebook and Instagram are helpful
* but not required.
* Familiarity with the general terms of social media platforms is helpful.

Description

Learn the typical “social media account killers” and how to avoid them!!

This course is not a hashtag-strategy guide! This course is all about creating the content, profile, and messaging you need to stand out, connect, and engage!

In 2017 Instagram admitted "hashtags are broken”, so if you’re relying on hashtags to build your brand or gain income-producing followers you will need a new strategy!

This course breaks down keys for success into simple, memorable, actionable steps.

Learn why some of your posts get a fraction of your normal engagement.
Learn why other people get consistently more engagement than you.
Learn why Facebook and Instagram may not be sharing your posts with your Followers.
Learn why you might not be gaining new Followers steadily and what you can do to reverse it.
Learn how the algorithm plays such a big role in the success of your posts, your feed, and your brand.

To breakthrough in social media you need engaging "everyday content”. That’s the focus of this course. Learn how to create a feed that builds trust and makes connections through consistent, everyday content and engagement.

ASK A QUESTION!

I love engaging with my active students. Have a question about a concept in the course? Ask me! Unsure how to apply one of my principles to your brand’s feed? Ask me! I am eager to help you beyond the lessons found here!

This course gives you the tools you need to build a social media feed that connects!

SEE YOU IN CLASS!!

Who this course is for:

Social media marketers.
Anyone engaged in social selling.
Anyone building a brand on social media.
Anyone building a personal brands in social media.
Anyone involved in direct sales through social media.
Affiliate marketing on social media
Influencer marketing on social media
Anyone promoting a small business through social media
Anyone promoting a service company on social media
Content marketers.
Content creators.
Social media managers.
Brand strategists.

Course content

6 sections • 34 lectures

Introduction 4 lectures

Intro Preview 03:03

•NOTES ABOUT THE TEACHING•

I don't review, or preview in each video (in order to maximize your time)
I move quickly (trying to keep the videos short in length). you may want to pause, rewind, or even re-watch a video
Write it down! "What gets measured gets done!"
Simple advice
Duh! when you hear the advice it might sound so simple and obvious but few people rarely do it, or DO ALL OF IT!
Practical tips
Not about gaming the system hacking the algorithm (which also risks your account status)
We focus on How to make great content and engagement
Ask questions! I will try to provide ways for you to reach me, or reach a community group of people that are ready and willing to help!
Social media changes quickly!!!!! will try to provide updates to all teaching as the landscape and steps for success change)
There are exceptions to everything! this teaching series can’t cover every possible tweak. these are general rules for success.

Who This Course Is For Preview 00:51

WHO THIS IS FOR

ANYONE BUILDING A BRAND ON SOCIAL MEDIA

building brand awareness
building an online presence
building personal brands
influencer marketers
affiliate marketers
direct sales/MLM

WHAT YOU CAN DO WITH THIS:

build brand awareness
position yourself for selling products/services,
drive traffic (online or offline)

Preface Preview 04:32

CONNECTION
DISCOVERY
SHARING

Interruption-Based Advertising Preview 05:55

People reject interruption-based ads!

Interruption-based ads are ALL UNWANTED, UNREQUESTED promotions
Social platforms fiercely protect their idea of the optimum user experience
Platforms balance two major feats:
- serving you content, and adding features that help you Connect, Discover, Share more
- and to serve you targeted ads

Ads that are not relevant will hurt the overall user experience
Social platforms serve you targeted ads and make serious money doing it
They do not have sign up fees… This is the only way they make money

If your feed feels more like a series of ads you are doing two things that go directly against the wishes of the platform owners:

you are disturbing the user experience, and
you are making money from your own ads (money that they do not get a cut of)

PLATFORM OWNERS do not want marketers to ruin their social media experience, and they do not want people making money off their platform if they are not getting a fee for facilitating it.

Steps the platforms are currently taking:
- Reducing the reach of your non-boosted posts
- Removing your posts
- Shutting down accounts (due to violating their user agreement)

CONCLUSION

Your social media is a business tool! But it just can't look or feel like one without running the risk of reducing the reach of your posts, having posts removed, or getting your account shut down
Facebook admits that they already are severely reducing the reach of "organic posts”.... that's a fancy term for “posts you are not paying us to put in the feeds of others”….
this is why the key to building a brand on social media rests in your ability to NOT feel like you are not an unwanted interruption

Profile Setup 6 lectures

The 2 Keys To Social Media Success Preview 01:19

THE TWO KEYS TO SOCIAL MEDIA SUCCESS: BUILD TRUST & MAKE CONNECTIONS

I will repeat those two phrases many, many times
It all boils down to these vital two steps
It’s that simple
You can even stop the videos now… you’re done.
What you’ll see is these two keys are the filter for everything in this course.

SOCIAL MEDIA TAKES TIME

REVEAL your story, over time.
Want you to think of your social media as if it’s a story
Each post is like a new page, or a new chapter in your “book” about you/your brand

Trust & Connection: Your Profile Picture Preview 03:55

TRUST POINT #1: your pic is the first step in building trust and making a connection

Give me enough of a reason to “want to take your book off the shelf”

Trust & Connection: Your Handle Preview 02:21

TRUST POINT #2: Your Handle

Trust & Connection: Your Profile (Bio) Preview 05:42

Great Content Starts With Your Bio

LET YOUR BIO BE YOUR CONTENT GUIDE

Trust & Connection: Your Followers & Follower-Ratio Preview 04:13

Followers and "Follower Ratio"

Legitimacy Test: Your Number of Posts Preview 01:40

TRUST POINT : Number of Posts

Content Guide 8 lectures

The Key To Connection-Worthy Content Preview 01:00

PREDICTABILITY

this is key for all brands
CONTENT: people should know what you posted before posting it
STYLE is predictable
Your posting FREQUENCY:
you want people to anticipate your posts
you want your followers to tag you when they find your elements elsewhere
your PROFILE BIO IS YOUR CONTENT GUIDE

Content Guide: Your Signature Style Preview 03:35

SIGNATURE STYLE/BRANDED LOOK

Content Guide: Your Messaging Mix Preview 04:22

WHAT TO POST: MESSAGING AND MIX (RATIO)

SYNERGY

KEYS TO A FEED THAT ADVANCES YOUR BRAND

BALANCE

PLAN YOUR POST!!!

Great Content Starts With Your Bio Preview 04:56

GREAT CONTENT STARTS WITH YOUR BIO

The Key To Writing Captions That Connect Preview 06:05

Length
Emojis
Emotion
Relatability
Inspiration
Humore
Emotion
Grammar

The 3 Most Important Things You Need To Post Preview 01:37

The three most important things you can post:

TheKey For Attraction, Connection, and Inspiration Preview 02:42

HOW TO POST: SMILES

The power of a smile
Dale Carnegie quote
Real vs Fake Smiles

The "Boiling Point" for Connection Preview 01:57

EXCITEMENT

Excitement connects

Strategy 6 lectures

Conversation, Not Conversion Preview 02:22

This is especially applicable to influencers, social sellers, brand builders
my wife always coaches her team to “make a friend first”
people do not sign up for social media to be pitched products
they sign in to Connect, Discover, Share
your focus must be on making a connection/relationship
People rarely go from “stranger to customer” without becoming a friend first
Friendship is such an influential tool. who do we trust more? A “5 star rating” on amazon or a word of mouth suggestion from a friend?

Strive for "Conversation" not "Conversion"

Sales/retail: "Conversion". Basically, it just means "turning a prospect into a sale”.

Sales is ALL ABOUT CONVERSION.

Instead, social media success is completely dependent on MAKING CONVERSATIONS/RELATIONSHIPS, not conversions.

In a retail store people who walk in are already signaling that they are "ready to buy", or at least open to a "pitch". But social media is completely different.

Following an account is not really a signal for buying interest
Liking a post is not a signal for buying interest
A lot of people get this wrong! they start messaging you the second you start to follow. or as soon as you Like.
it closes more doors than it opens. (be patient!)

EARN THE RIGHT TO BE HEARD

Understanding the Impact of The Algorithm Preview 01:57

ALGORITHM-BASED FEED

2 Key Follower Strategies Preview 03:38

TARGET FOLLOWERS

Why Your Hashtag Strategy Is Not Working Preview 05:26

Here is a blog post with quotes from Instagram acknowledging that hashtags are "broken" and they do not intend to fix it. In the same article they encourage Instagrammers to focus on great content, and great engagement as a path to success.

Strategy: Business or Personal Accounts Preview 02:43

Strategy: Public or Private Accounts Preview 01:15

Brand Building 8 lectures

The Importance of Second Level Connections Preview 02:30

SECOND LEVEL CONNECTION

Use social media as a second level connection
It’s a legitimizer
this serves as proof that you are who you say you are
new followers can see other people interacting with you (you’re not crazy!)
it establishes a deeper relationship
those extended relationships are a lot harder to walk away from!

Tell Your Potentials What To Do Preview 01:38

How Often Do You Show Your Product? Preview 04:05

Show What Your Products Enable You To Do Preview 02:30

When NOT TO Send A Direct Message Preview 02:11

The Importance of Inbound Engagement Preview 02:29

The Secret of Outbound Engagement Preview 02:32

Tracking Your Potentials Preview 01:36

Closing 2 lectures

Hashtag update and the importance of "Connect. Discover. Share." Preview 08:14

With so much uncertainty surrounding shadow bans, hashtags, and engagement drops on Instagram let's take a 30,000 foot view of what's going on, and what this means going forward.

Factors that impact Reach:

In our opinion, each of these factors signal to Instagram that your account is intended for business, and not a "regular account" (and therefore subject to a limited Reach per post):