Gamification Motivation Psychology The Art Of Engagement

Learn how to motivate and engage anyone by learning the psychology that underpins human behaviour.

Last updated 2022-01-10 | 4.5

- Understand the psychology of human behaviour
- Motivate your students
- staff
- customers
- users and yourself
- Build an engagement plan to create change in a community

What you'll learn

Understand the psychology of human behaviour

Motivate your students

staff

customers

users and yourself

Build an engagement plan to create change in a community

* Requirements

* You must have an open mind
* You'll need to invest time in the student discussions
* Ideally you'll have a community to test your ideas on

Description

The Art of Engagement and The Psychology of Motivation is a course that will teach you about human beings and what encourages them to do the things they do. This unique course is inspired not just from text books and science experiments, but from personal, first hand experience. Experience teaching children, managing teams and design applications.

The curriculum is designed to be studied over several weeks, with each video giving you interesting concepts and studies to take away, think about and discuss with the tutor and the other students. You'll be encouraged to bring your personal engagement challenges to this course so we can build an engagement plan together.

If you're an application designer, teacher, manager or parent, the psychology to motivate your people is the same and by the end of this course you'll have built an incredibly simple engagement plan to motivate change in any community. You'll not only finish the course with your engagement plan, but the ability to easily reproduce it any time in the future you need to motivate change in a community.

Who this course is for:

Managers and team leaders
Teachers
User experience designers
Parents

Course content

10 sections • 46 lectures

Introduction to Motivation and Engagement 2 lectures

Introduction Preview 03:21

Why We Shouldn't Motivate With Carrots Preview 06:49

It's really important to understand how cognitive dissonance turns what we assume will be good motivational techniques into bad ones. Once we have dispelled this myth we can start to learn about real engagement techniques.

The Science of Motivation 5 lectures

Dopamine: The Natural Reward Chemical Preview 04:03

Why do we get motivated to do anything at all? Well it's natures way of keeping us alive. The first step is to understand how our brains work.

Pavlovs Dog and skinners Rats Preview 03:54

Human behaviour is no different to animal behaviour. What motivates the dogs and the rats will motivate us. This is the first step to understanding human behaviour.

What Naturally Motivates Us? Preview 03:06

Once we understand what people really need, we can see what motivates them.

Intrinsic and Extrinsic Motivation Preview 06:08

What's the difference between intrinsic and extrinsic motivation? and why is it so important to make the distinction?

Section Summary Preview 02:57

Status and Other Extrinsic Rewards 2 lectures

Status Preview 06:46

Status is low down the hierarchy of needs and an extrinsic motivator but it's cheap to provide so is often used as a motivational technique and although it works better than money, it still has it's problems.

Social Proof Preview 03:27

We use up mental energy every time we make a decision. We'll only exert ourselves mentally so many times a day. If we can make decisions by copying others or doing what we did last time. We will.

Mastery 6 lectures

Giving Feedback Preview 04:27

There are many kinds of feedback and they are all important to engage people

Creating Rules Preview 02:28

Without rules people can't be motivated. We don't know what we are trying to achieve. We need rules to motivate.

Make It Difficult Preview 04:27

No one want's an easy life. For people to be truly engaged they need a challenge.

Stepping stones Preview 04:32

People need a finishing line to stay motivated and by having smaller more regular goals then we are never that far from a finishing line.

Reward Loops Preview 06:19

How can we stop people just walking out once they complete their the last goal. We need a way to keep them to have something else to work towards at the same time.

The Desire To Master Preview 03:00

The most important ingredient to mastery engagement. People can't master something they don't believe in.

Meaning 4 lectures

It's Always Been About Meaning Preview 05:58

Why is meaning one of the four big intrinsic motivators?

What Do People Really Enjoy? Preview 04:28

Recent studies have shown that we are wrong about the things that we think will make us happy. When are the activitities that people really enjoy?

Creating Meaning Preview 03:52

So meaning is huge for engagement, but how do we create meaning?

the Art of Storytelling Preview 06:06

Some lessons from the pros about telling engaging stories

Autonomy 6 lectures

Masters of Contributing Preview 04:39

Autonomy is all about authenticity. About people respecting who we are as people and accepting our contributions. This is vital for engagement.

Give Them Options Preview 05:36

The ability to choose is as good as been listened to. When we get to put part of ourselves into something then we believe in it more.

Let Them Fail Preview 02:45

If we never fail. It's not a challenge. If it's not a challange we aren't engaged.

We Love To Fail Preview 03:56

Do we actually love to fail?

Status Seesaw Preview 05:23

Another reason why status doesn't work. But also why it's important to fail and let other around us fail, so we can be on the same level.

Kill Your Ego Preview 04:25

Ego is peoples biggest barriers to been themselves and without been themselves they don't have authentic autonomy.

Community 4 lectures

Finding Community Preview 02:40

Community is one of the four main intrinsic motivators and posibly the most engaging.

Loneliness Epidemic Preview 04:44

Could community be the biggest of all the motivators?

Let Them Help Preview 03:39

Why help helps us build communities and drop our ego at the same time.

What's Stopping Us Been Us? Preview 04:41

What are the barriers to connecting as authentic people.

Building Our Engagement Plan 3 lectures

Building Our Engagement Plan: Part One Preview 05:55

Let's collect together all the ideas we have come up with thought the course and start to brainstorm for our engagement plan

Building Our Engagement Plan: Part Two Preview 05:12

Which aspect of the person is each point motivating. Let's make sure we engage all the aspects.

Building Our Engagement Plan: Part Three Preview 05:18

Finally let's reduce all our ideas down so we have at least one for each intrinsic motivator and each aspect the person.

Example and Reference 13 lectures

Examples Introduction Preview 00:59

This section will give a series of real word examples of gamification, motivation and engagement psychology. I'll show you real apps and which techniques they use to give you some inspiration for your own projects.

Gamification in Games Preview 04:40

We'll look at some real games and what makes them different from none games. There is one very specific difference.

Instant Feedback Preview 04:20

The importance of feedback to keep people motivated. But also exactly when and how to give it to them.

Multi Sensory Feedback Preview 02:32

If you have a long progress bar it may demotivate people. You'll need another strategy to keep them going!

Progress Bars Preview 03:07

Progress bars are more than a way to provide feedback they let us know we have completed a task and can stop thinking about it. There can be a negative side to this!

Multiple Feedback Loops Preview 02:18

What if your progress bar is too long? You don't want people loosing motivation half way!

Continual Progress Preview 03:56

You can see your progress without there been a completion state. I'm also going to show you one app that ticks all the boxes.

Loss Aversion Preview 02:30

One dark art of gamification is to make them feel they'll miss something if they stop using your app! These are some examples of apps that have done just that.

Currency Preview 03:50

Currency and in app autonomy is a fantastic extra you can add to any app. Here are some examples of real world gamification in app examples.

Gold Card Preview 03:11

Status is another dark art in gamification, here are a few examples and why you shouldn't use them!

Lottery Preview 02:30

We know random events are very powerful but can we just add them anywhere to make anything instantly more engaging. Here is one example that does just that!

Likes Preview 02:52

The evil like button. Why you should never add a like button to your app. but why it would be very powerful if you were evil.

Engagement vs Motivation Preview 03:41

Engagement and Motivation don't all do hand in hand. sometimes we sacrifice one for the other. We need to take what we learned in the course and find our own balance!