Stakeholder Engagement

Stakeholders are key to the effective communication and ultimate success of projects. Learn to work with them.

Last updated 2022-01-10 | 3.8

- Understand your range of stakeholders
- Overcome objections to change
- Improve Project Outcomes

What you'll learn

Understand your range of stakeholders
Overcome objections to change
Improve Project Outcomes
Facilitate Collaborative Working
Be recognised for bringing the wide team to successful outcomes

* Requirements

* While there are not specific prerequisites to this course
* attendees will benefit from an understand of the project management methods and approach
* Recognising a need to involve and engage with other to effective deliver projects

Description

Identifying stakeholders in your own project can seem like an easy task to some and other find it almost impossible.  Yet the core to any successful project is managing people and how they engage with your project.  Handle your stakeholders well and the chance of project success increases significantly.

As a Project manager you can learn all the mechanisms and approaches to manage the functional elements of a project and still fail to deliver a successful outcome.  You might even deliver a project on time and to budget and still fail to meet objectives and leave you customer unhappy and unsatisfied.  Manage the stakeholders well and agree realistic expectations and deliver those will yield success projects, even in situation where they are late or over budget in some cases. 

So, can you afford not to engage with stakeholders in your projects? 

This course discusses some simple tools and approaches that will have you delivery more successful projects.  Do you want to been seen as the person that generates success and includes people?

Who this course is for:

  • Project Managers and other involved with Project Management staff that want to improve engagement with stakeholders and increase the chance of projects success
  • Project sponsors that want to understand how their projects can gain support from stakeholders
  • Anyone looking to learn more about the tools use to analyse and define stakeholders

Course content

5 sections • 25 lectures

Introduction Preview 03:32

An Introduction to the Stakeholder management and engagement course

Section Intro Preview 01:48

Looking at the aspects that will be covered in defining Stakeholders

What are stakeholders Preview 03:30

Answering the question of "what is a stakeholder"  this lecture looks at defining what stakeholders mean for your project

The blend of stakeholders Preview 04:01

This lecture considers the impact for you project if you fail to engage successfully with your stakeholders.

Identifying Stakeholders in your own projects Preview 04:07

Identifying stakeholders in your own project can seem like an easy task to some and to others it is almost impossible.  We take a look at simple example.

Identifying Stakeholders

Completing the list of stakeholders start in the previous lecture. The details of each person is attached the assignment question as a PDF

Introduction to Stakeholder tools Preview 02:01

Introducing the section on tools and approaches in stakeholder management

Listing stakeholders Preview 03:05

Looking at stakeholder list and the most simple ways of identifying your stakeholders

Using a stakeholder wheel Preview 05:31

This lecture takes a look at a common tool, the stakeholder wheel and how it might be used.  The lecture inclused a copy of a sample stakeholder wheel that you might with to use as a template.

Categorising your Stakeholders Preview 02:38

2x2 Grid Preview 03:02

If you project has some complexity, then you are likely to benefit by understanding what categories stakeholders fit into.  A simple mapping can be done with a 2x2 grid.

3x3 Grid Preview 05:36

Extending the 2v2 grid review in the previous lecture means we can get a better handle on stakeholders.  You can still use similar axis to the grid we covered in 2v2 Grid.  But the 3v3 option give more detail and allow better categorisation

Salience Model Preview 07:15

Here we look at the Salience Model that was developed by Mitchell, Agle, and Wood to help project managers identify and analyse stakeholder needs.

Stakeholder mapping Preview 05:21

The stakeholder map allows you to create a visual web that represents your stakeholder relationship to the project and the influences they may have on each other.

RACI and Responibility matrix Preview 07:36

Developing a Responsibility Matrix allows for clear roles for those connected to your project. This has a number of positive effects. Stakeholders have that clear roles in association with the project are more invested in its outcome.

Stakeholder Benefit Chart Preview 02:41

Summing up Tools and approaches Preview 01:35

Intro Preview 01:12

Introducing the section on establishing you ongoing stakeholder engagement

Managing Stakeholders in all directions Preview 03:38

Discussing handle stakeholders at all levels and in all directions in relation to you and your project.

Stakeholder Engagement Plan Preview 06:04

The stakeholder engagement plan is you control document as a project manager, working with a project management team on larger projects.  Your Stakeholder Engagement Plan defines the what, who and why for your project's involvement with people.

Communication Plan Preview 02:15

The communication Plan defines what will be communicated when.  Confirming the cycles and types of communication and how stakeholder can communicate and provide feedback to the project.

Project launch meeting Preview 03:36

The project launch meeting is a key event that allows the project and its stakeholders to get to know each other and define the ground rules and expectations.

Ongoing Management of Stakeholders Preview 02:36

Looking at the ongoing steps that are need to maintain you stakeholder engagement.

Review of the engagement processes and controls covered in this section Preview 01:30

Reviewing the process and documents needed to maintain Stakeholder engagement throughout your project.