Intentional Growth For Membership Associations

Membership associations will suffer from high member churn if they do not engage members and consistently remind them of the value they gain through their membership. One way to engage members is to provide programs, resources and information that is relevant, timely and thought-provoking. Find out how to tackle the key membership challenges facing membership organizations and learn to personalize your members' experiences.

Intentional Growth for Membership Associations is a six module online learning opportunity that will help you create a membership growth plan for your association, nonprofit, co-working organization, alumni group or any other membership driven business.

At the end of this membership strategy workshop, you should be able to:

•Identify the parts of a membership strategy

•Create a membership value proposition

•Define your ideal member

•Plan programs that support membership growth

•Learn how to use sponsors to grow membership

With a strategy in place, you can grow your organization through targeted member acquisition. Engaged members are the life of any organization and continual growth is needed to sustain a fresh perspective on your industry and your organization's objectives.  After taking this course, you and your membership team will be better equipped to plan for intentional growth of your association or organization.

This is a self-paced course that you can complete one module at a time.