Design Thinking For Long Term Business Success

**Course Updated - Jan 2022**

Design thinking is the most understudied concept as it has actually been around for a very long time but it is never really been explored to its huge potential for the betterment of the business or organization. Organizations like Apple and Google use the concept of design thinking in their day-to-day customer interface and thus have been able to design full-proof products which only have one outcome “Success”.

In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically attractive or enhancing brand perception through smart, evocative advertising. Today, as innovation’s terrain expands to encompass human-centered processes and services as well as products, companies are asking designers to create ideas rather than to simply dress them up.

Everything around you has been designed in an attempt to delight you. And as customers when you are delighted with the product and you are eager to buy it, it doesn’t matter how expensive it is and thus companies/businesses which is capable of producing such products become the CUSTOMER FAVORITE. 

In this course, you will learn the complete design thinking process and its various components. I have discussed each and every part of the process in detail and with examples and stories to make your understanding concrete. It’s my BOLD promise that the tools and techniques that I have discussed in this course can transform your business and has the potential to give you a huge breakthrough in your professional life.