Marketing For Customer Acquisition Lead Generation In 2020

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Tags: Lead Generation

Customer Acquisition, B2B Marketing, Sales Funnels, Business Development, Demand Generation, Sales Funnel Marketing

Last updated 2022-01-10 | 4

- The most cost-effective customer acquisition techniques in 2020
- Proven lead generation methods including digital
- traditional
- and modern
- Product marketing tips based on a decade of experience

What you'll learn

The most cost-effective customer acquisition techniques in 2020
Proven lead generation methods including digital
traditional
and modern
Product marketing tips based on a decade of experience
B2C and B2B marketing
Startup marketing tactics
Go to market execution
User acquisition tactics that are quick
cheap
and effective

* Requirements

* Some experience in marketing

Description

You want more customers. You want more leads. You want more users. And you want them fast and cheap. I'll show you how, based on my 10+ years' in marketing and demand generation for companies small, medium, and large.

Learn...

  • How I acquired users for less than 10 cents each

  • How my product generated almost 15 million views

  • How "triggers" are the key to capturing customers before they consider competitors

  • Product marketing

  • Demand generation

  • How to make your product go viral

  • How to move leads through your lead funnel

  • B2B and B2C customer acquisition tactics

  • Proven examples of customer acquisition success

  • How to grow your company extremely quickly

  • Why 2/3rd of marketers measure email effectiveness incorrectly

  • Why awareness->consideration->purchase is the wrong way to acquire customers

  • Modern frameworks for developing a customer-generating machine

  • Startup marketing

  • Acquisition funnels & marketing funnels

  • B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises

  • How to get meetings scheduled

  • Get meetings with prospective clients and customers

Learn from someone who...

  • Has an MBA form the #1-ranked marketing school in the USA

  • Has over 10 years' experience in hands-on marketing for companies small, medium, and large

  • Has published multiple books on product marketing

  • Has taught college-level digital marketing

This course covers: Lead Generation | User Acquisition | Customer Acquisition | B2B Lead Generation | Generate Leads | Get Customers | Lead Generation Business | Small Business | Lead Generation | Lead Generation Mastery | Get Customers | Get Your First Customers | How to Get Customers | How to Get More Customers | Getting Customers | Get More Customers | Growth Marketing

  • Business Development

  • Customers Acquisition

  • Customer Acquisition Cost

  • Customer Acquisition Strategy

  • Customer Acquisition with Social Media

  • How to Create a Customer Acquisition Plan

  • Lead Generation Business

  • Small Business Lead Generation

  • Lead Generation Mastery

  • Digital Marketing

  • B2B Marketing

  • Marketing B2B

  • Content Marketing for B2B Enterprises

  • Get Customers

  • Get Your First Customers

  • Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

  • Demand Generation

Who this course is for:

  • Entrepreneurs
  • Marketers
  • Product Managers
  • Anyone responsible for acquiring new customers or leads
  • Startup Founders
  • Product Owner

Course content

16 sections • 127 lectures

Introduction 1 lectures

Your List 8 lectures

Your list and why personas aren't adequate Preview 01:50

Pointless personas Preview 00:04

The best approach Preview 03:11

Finding or buying a list Preview 04:03

Rent a list Preview 03:10

Build a list from scratch continued Preview 02:29

Your List - Conclusion Preview 00:58

Compile or build a list Preview 03:31

Stop Marketing Your Product! 1 lectures

Why you need to stop marketing your product and start doing this one thing Preview 02:28

Your Pipeline 3 lectures

Pipeline Part 1 Preview 02:52

Pipeline Part 2 Preview 02:42

Pipeline Part 3 Preview 03:39

Latch Onto Larger Companies 2 lectures

Part 1 Preview 02:14

Part 2 Preview 02:38

Your Customer Journey 4 lectures

What type of lead do most people mean when they say "we want more leads!"

Customer Decision Journey - Part 1 Preview 01:51

Customer Decision Journey - Part 2 Preview 03:36

Customer Decision Journey - Part 3 Preview 02:16

Direct Mail 1 lectures

Direct Mail Resurgence Preview 03:04

Viral Content 2 lectures

Creating viral content Preview 04:36

Beard Bib Example Preview 00:44

One of the Cheapest Ways to Acquire Customers 2 lectures

Part 1 Preview 04:15

Part 2 Preview 03:54

Your Hard Offer 3 lectures

Your Hard Offer - Part 1 Preview 02:27

Your Hard Offer - Part 2 Preview 02:38

Promote your hard offer on Facebook Preview 02:03

Pay for Buyer-Ready Downloads 2 lectures

Which of the following is a hard offer?

Content Syndication Preview 01:01

Cold Calls 1 lectures

Cold Calling Preview 03:52

Emails 4 lectures

Emails Part 1 Preview 03:45

Email Lead Nurturing

Emails Part 2 Preview 03:03

Cold Emails Preview 00:33

LinkedIn Advertising 42 lectures

1. Most common mistakes I see in LinkedIn Advertising Preview 07:01

LinkedIn Mistakes

2. Fixing problem 1 with Lead Gen Forms Preview 08:03

3. Fixing problem 2 with NegativeTargeting Preview 03:02

4. Fixing problem 3 with Bidding Preview 02:06

5. Fixing problems 4 & 5 with Nurturing Preview 02:51

6. Creating a Simple LinkedIn Video Ad in Canva Preview 06:52

7. Simple & Successful LinkedIn Video Ad Example Preview 05:03

8. Storytelling LinkedIn Video Ad Example Preview 06:30

9. Video Ad for Maximizing Views Preview 03:55

10. Video Example Preview 01:23

11. Message Ad Example Preview 05:33

12. Message Ad Example 2 Preview 07:14

13. SPECIAL INCENTIVES! Preview 05:16

14. Conversation Ads Preview 09:26

15. WARNING about Message Ad KPIs! Preview 05:24

16. Text Ad Examples Preview 05:33

17. LinkedIn Text Ads - UTM Tracking and Insights Tag Preview 04:36

18. LinkedIn Image Ads 1 Preview 08:29

19. LinkedIn Image Ads 2 Preview 06:20

20. LinkedIn Image Ad Campaign Example (SaaS consulting) Preview 09:24

21. Carousel Ads Preview 02:35

22. Choosing the right LinkedIn Campaign Objective Preview 14:46

23. Targeting Preview 12:27

24. Warning about the default campaign group Preview 01:04

25. Pre-filled forms! Preview 03:42

26. LinkedIn Audience Network Preview 04:12

27. LinkedIn email scraping Preview 03:32

28. LinkedIn matched audiences Preview 03:49

29. LinkedIn account assets - led gen form Preview 02:28

30. Linkedin Website Demographics Preview 03:32

31. LinkedIn campaign demographics Preview 01:46

32. LinkedIn campaign performance Preview 03:19

33. B2B Marketing Funnel Benchmarks Preview 11:48

34. OPTIONAL: Why you should NOT use BANT to define Sales Qualified Opportunitie Preview 00:00

35. Funnel Template Preview 12:48

36. The 3 Big Things to Test Preview 16:08

37. What if pushing people to consultations and demos doesn't work? Preview 09:47

38. What if the lead generation still isn't working? Preview 06:56

39. Awareness & Education Campaigns Preview 03:53

40. Retargeting Preview 04:23

41. FUNNEL CAMPAIGN EXAMPLE USING RETARGETING! Preview 09:28

Account Based Marketing 47 lectures

1. High level framework Preview 03:28

ABM framework

2. What makes it different Preview 02:49

3. ABM Funnel Preview 09:36

4. Key ABM Trigger Events Preview 09:40

5. LinkedIn company/account targeting Preview 06:01

6. ABM campaign to target accounts Preview 05:31

7. Setting up the ABM campaign Preview 09:00

8. Setting up the ABM ad Preview 09:06

9. Finishing a conversation ad Preview 07:51

Conversation Ads

10. Measuring ad performance Preview 03:12

11. Persona level targeting Preview 04:19

12. Integrations Preview 03:24

16. Mailing List Preview 07:14

17. 3 Considerations Preview 06:30

18. Direct Mail Execution Preview 07:25

19. Successful direct mail examples Preview 05:42

20. Direct mail case study Preview 03:10

Direct Mail

21. Influencer marketing for B2B ABM Preview 06:32

22. Sales Navigator Preview 05:44

23. Facebook Ad Setup Preview 02:32

24. Facebook Lead Gen Ad Preview 02:49

25. Twitter Ads Preview 04:35

26. Account Targeting with Google Ads Preview 02:34

27. Content Syndication & Display Ads Preview 01:55

28. 3-2-1 Strategy - Salesforce Preview 04:56

29. 3-2-1 Strategy HubSpot Preview 04:07

30. 3-2-1 Strategy Mailchimp Preview 01:44

31. CRM triggers Preview 01:48

32. Trigger Example Preview 02:13

33. Lead Nurturing Mistake Preview 08:22

34. Don't Require a Work Email Preview 06:09

35. Cold Emails Preview 06:42

36. Content Funnel Preview 06:50

37. ABM Content Marketing Mistake & Correction Preview 04:20

38. Changing People's Minds Preview 09:41

39. Addressing Objections 1 Preview 06:52

40. Addressing Objections 2 Preview 07:49

41. Reciprocity Preview 04:09

42. Familiarity Preview 03:30

43. Introduction to Sales Enablement Preview 10:05

44. Internal Education 1 Preview 07:27

45. Internal Education 2 Preview 04:45

46. Customer Facing Content Preview 09:32

47. Operational Improvement Preview 05:43

Bonus Lecture 4 lectures

Free Templates Preview 00:05

4 Key Drivers of Efficient Customer Acquisition Preview 00:00

7 Secrets to Acquire Tons of Software Customers Quickly Preview 00:00

7 Big Product Marketing Mistakes Preview 00:00