Create And Sell Your Own Online

Coming up with a profitable course topic idea Preview 03:06

Coming up with a profitable course topic idea has nothing to do with what you CAN teach.

Ultimately it's about what you SHOULD teach.

In this lesson you'll learn how to come up with the right course topic idea that's not only in demand but also gives your audience the most impact!

What Are You Good At? Preview 04:46

If you have no idea what industry to tackle, the very first place to start is to focus your attention inward and see what you’re good at! Here are the questions to ask yourself to truly figure out where your natural talents lie.

What Do You Love Doing? Preview 02:54

Your customers and clients buy YOU first! Find out why it's absolutely critical that your full heart and soul are in what you do (and how to make sure it is).

What Does The Market Want? (Part 01 - Google Trends) Preview 03:15

There's more than one way to figure out what people want most from you — and plenty of excellent alternatives to traditional, expensive market research. 

In this video I'll show you how to use Google Trends to evaluate the potential demand for your course, look at niche opportunities that exist around it and get an idea of demand for those niches.

What Does The Market Want? (Part 02 - Google Research) Preview 12:43

Here you'll learn to use Google's Keyword Planner tool to identify what keywords your audience uses when they search within your particular niche — especially the terms related to their problems, pain points or deepest desires.

This information will not only tell you what topics your audience cares about most, it will tell you whether or not there is enough profit potential in your chosen niche.

What Does The Market Want? (Part 03 - Validating your findings) Preview 07:55

Now that you know what your ideal buyers are searching for, it's time to take your findings and take it a step deeper and validate it.

In this video I'll share some absolute goldmine places to see and hear what people want, in their own words. You'll see why competitive research is a lot simpler than it sounds!

A Word of Advice (and Encouragement): You can DO this! Preview 02:46

Find out the common reasons people give in to their fears, settle for where they are and never follow their dreams — and learn how to avoid these traps!

Exercise: Give Yourself Permission to Dream Preview 01:41

In this exercise, these dreams form the basis for reality! I'll show you how to brainstorm the name of your online course and determine your ideal number of enrollments per month — along with the desired revenue you’d like to generate.

Your Unique Selling Point Preview 07:15

What makes your business stand out from the crowd? How do you tell prospective customers what's special about you? Here's how you figure it out — and take a quantum leap in your ability to create income.

Exercise Creating Your Unique Selling Point Preview 00:05

This exercise will help you create your own solid Unique Selling Point (USP), that’ll clearly tell potential customers why you’re different — both logically and emotionally.

Finding The Best Business Model For Your Unique Strengths Preview 08:21

A critical key to success is making sure your products (and your business) play to your strengths. Here I'll help you figure out the type of online product that fits into your business goals and overall business positioning.

Finding The Perfect Price For Every Offering Preview 05:23

Learn the basic rules of pricing your course appropriately, instead pulling a random number out of thin air! Here you'll develop a concrete pricing strategy that will deliver committed (and repeat) customers. 

Creating your Profit Picture Preview 02:33

The path to profitability starts with clear, attainable financial goals. At the end of this process, you’ll have a usable action plan that details what to sell, how many you need to sell and how much you should be selling it for.

Exercise: Dare to Dream Preview 01:13

By the end of this short, simple and FUN exercise, you'll have a crystal clear idea of what type of course you want to sell, how much to sell it for and how many you’ll need to sell in order to fulfill your dream!

Planning Your Course Content for Success Preview 05:20

Take the guesswork out of your course creation process. You'll learn how to create a plan for success that tells you exactly where to start, how much to include, and how to properly structure your content.

Structuring Your Course the Right Way Preview 02:05

Learn how to structure your course content, to walk your students through a specific path that would give them their ultimate desired outcome.

Creating Your Course Content Preview 02:00

Most people create their course content by following the college professor approach... you'll learn why following this approach would result in a disjointed course content with lots of holes.

Recording and Delivering Your Course Preview 05:15

Slideshow is one of the easiest and best ways to record and deliver your course content. Find out why and how!

Other Course Recording and Delivery options Preview 03:30

Talking heads and over the shoulder are among the most engaging ways to record and deliver your video lesson.

Selling Your Course On Udemy Preview 09:43

If you're thinking about selling your courses on Udemy, you should follow these best practices to get the maximum result.

Other Course Publishing Options Preview 06:27

Let's review the cons, pros and the how tos of other course publishing options.

Editing with Activepresenter Preview 31:22

Let me show you one of my favorite tools that I've been using for years, to record my videos. Did I mention that it's also FREE?

Editing with Camtasia Preview 17:34

 Editing your videos can be a time-consuming process, especially because you need to learn yet  another tool (editing software tool)... not with this tool.  Just a few clicks and you'll be on your way.

Recap and takeaways Preview 06:23

Here's the run down of some of my lessons learned over the years, creating online courses. Hopefully it'll make your life a bit easier as you set out on this new journey.

Growing Your Audience Strategically Preview 02:05

The world’s greatest marketing message is no better than the world’s worst marketing message if it’s shouted at deaf ears. 

Attracting Your Ideal Buyers Preview 06:58

One of the best ways to attract your ideal buyers is to show them that you’re the authority on their topic of interest. Someone who understands their situation well. And also holds the key to getting them to where they want to be.

If you can position yourself that way, then they’ll be seeking you out. They’ll go out of their way to get to know you, and find out if you’re the person who can help them.

And the best way to do that is through a purposeful and intentional content marketing strategy.

Engaging With Your Audience the Right Way Preview 04:17

Let's talk about 3 critical strategies followed by influencers to build an engaged following. And, how you can tap into the same strategies to build an engaged audience around your course(s).

The Power of a Free Offer Magnified Preview 07:03

Attracting customers is the key to your success, and nothing does that better (or faster) than a free offer. Find out how to attract potential customers, and — more importantly — how to gain their trust and turn them into buyers!

How to Structure Your Free Offer Preview 03:52

The way you present your free offer (your Lead Magnet) is just as important as the Lead Magnet itself.

Follow this simple formula  to make sure your prospects understand the value of your free offer, to increase your chances of them taking you up on it.

Driving Traffic to Your Lead Magnet Preview 01:07

Let's talk about two very powerful ways to get your Lead Magnet in front of your target audience.

Using a Facebook Group to Convert Leads Preview 06:52

Let me show you the positive impact my Facebook Group has had for my coaching business and how you can leverage the same or yourself. 

When you provide value to the members of your Group, you start to build trust which is instrumental in developing a relationship. It's one of the easiest ways to attract your ideal prospects and convert them to customers.

Using Authority Facebook Communities to Drive Traffic to Your Offers Preview 06:28

Groups are some of the best places on Facebook to build lasting relationships – and of course building your audience.

Mainly because when people gather around a common interest, it creates amazing opportunities to share and connect. And in general, people join Facebook groups to learn something

The strategy that I’m about to walk you through is one of the main strategies I’ve used for myself and my clients to bring them leads on a daily basis.

Setting up your Convertkit Account Preview 04:36

Watch over my shoulder to create an account on one of the most user-friendly email marketing platform called Convertkit. Take a tour of all the features inside Convertkit.

Setting Up Your Opt-in forms Preview 07:35

Learn the different form types inside Convertkit. Follow this step-by-step guide to setup your own opt-in forms.

Configuring your Forms and Delivering your Lead Magnets Preview 05:13

In this lesson you'll setup your success message after your subscribers opt-in to your form. You'll setup and customize the email to be sent to your new subscribers to confirm their emails. And you'll setup and deliver the Lead Magnet to your new subscribers after they opt-in and confirm their emails.

Integrating your opt-in forms into your website and landing pages Preview 04:33

Setting up Your Landing Pages Preview 04:27

If you don't have a website or don't have access to your website, you'll learn how to setup landing pages for your content and your Lead Magnets inside Convertkit.

Putting It All Together Preview 00:59

You'll test the entire process you've put in place from opt-in to final delivery of your Lead Magnet to make sure everything is working correctly.

Your Pop-up Opt-in Forms Preview 10:03

Pop-ups are one of the highest converting type of opt-in forms. You'll learn to setup a pop-up form, configure the right display method and integrate into your website.

Getting Ready to Convert Preview 02:40

Now let’s talk about how to nurture your audience the right way, using your emails, to build a relationship based on trust.

Power of a Tripwire Offer Preview 03:04

While you have your ideal buyer’s attention and they’re still in the reciprocity mind frame, it’s a good opportunity to display other types of content and call to actions on this thank you page.

Let me show you how to tap into a psychological trigger called Commitment and Consistency Theory, making it easier for them to pull the trigger and get into the habit of buying from you.

Nurturing Your Subscribers the Right Way Preview 03:04

This is the most important email you can send to your new leads. Get this one right, you'll set the stage correctly for what's to come.

Strengthen Your Relationship and Build Trust Preview 07:33

We'll walk step-by-step through the exact marketing journey I use with my own clients. This method does much more than show people the value of your product — it converts subscribers into begging-to-buy customers!

Your Engagement Strategy Preview 08:39

Learn how to establish and deepen a relationship with your prospects and subscribers — by delivering small wins and letting them to get to know you.

Your Re-Engagement Strategy Preview 05:20

Learn how to win the hearts of inactive subscribers or doubting prospects — and get then to interact, share, engage and ultimately buy from you!

Forget Everything You Know About Email Marketing Preview 03:07

From the number one mistake most people make with email marketing campaigns to surefire sales funnels, you'll learn how to get more opens, clicks and sales!

Your Sales Landing Pages Preview 15:58

The job of an effective landing page is to convert your prospects! I'll walk you through the essential landing page elements you should be using to build a high-converting landing page. I'll also show you a best-practice template you can use to guide your efforts.

Wrap Up: Things to Remember Preview 09:55

We'll recap all the critical points and things you need to remember as you set off on your journey.