Business Of Fashion

A great fashion collection/line is not enough to succeed. Owning your own Company/Brand is a big responsibility— you need a strong Business Plan to avoid failure. This Course empowers the you (the student) to turn your designs/company into a financially successful Brand.  This Course covers areas on research and development, and the manufacturing process, and how to create your own Online Store.  It addresses the importance of Social Media and all the different platforms. It also includes elements of planning, topics such as Vision and Purpose for your brand/business, and your core values for your company.

In this Course you will:

• Develop a Business Plan: a 6-part/components Plan.

• Executive Summary and Budgets

• Learn Consumer Research and Product Research

• Manufacturing: Domestic vs Overseas

• Production Process

• Print-on-Demand

• E-commerce — Your own Online Store

• Distribution and Marketing channels

• Online Presence and Social Media

• Shopify and similar platforms

• Bloggers and Influentials

• Reason/Purpose for your business

• Creating a VISION for your Company

• Core Values

• Quantum thinking in fashion design

In this Course you will learn how to develop a 6-Part Business Plan that will support the model necessary to establish a successful business.  It discusses the many options available nowadays (thanks to  the internet) to start your own company from scratch without much financial investment.

A solid Business Plan is essential is succeeding in the fast paced world of fashion.  You must be aware of all the steps and processes of taking your fashion designs from the runway to the streets.  You must know the manufacturing process available to you: should you manufacture domestic or overseas.... Nowadays an online presence is so important for the success of a fashion brand - global visibility is not only available to you but it's a must. 

This Course also address the reason and purpose of why you (the designer) do what you do, what is your motivation and purpose.  It also touches on the infinite possibilities available if one is aware of one's thoughts and how to direct them to create what we want to create - the sky is the limit!

In all fashion brands there are always 2 areas of operation: one is the designing process, the sketching, draping, patternmaking, sewing, etc... and the other is the business aspect of it: budgets, cash flow, paying bills, buying fabric, paying contractors, etc... If you want to be successful as a fashion designer you must be aware and have knowledge of both areas, the creative part and the business part.

The business of fashion is what keeps the engine running. Knowing the nuts and bolts of running in a company is extremely important in the survival of your brand. 

Your fashion brand must have an online presence, whether be your website, your blog, and all your Media platforms. Social media nowadays plays an extremely important role in the success of a brand.

Creativity alone is not enough, you must have a solid business side or your company will not succeed. Creativity is only one aspect of the design process, the other aspect, and just as important, is how to run a business and manage a budget and allocating the proper cash flow in order to sustain the ups and downs of the brand one the length of time.