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There are three different types of brand training. Online courses and classroom training for employees, and a WebEx course for agencies. All courses are followed by a quiz to assess what has been learned.
1. Online trainings via myPulse are available for Airbus employees. Once completed you’ll get an online certificate. It is interactive: an on-screen trainer explains the content to you and you can replay elements if needed.
“Why Brands Matter – Module 1” training is recommended to employees interested in the subject of brands in general.
Are you an Airbus employee? Register here for the online training.
“Why Brands Matter – Module 1” myPulse online training including certification
2. Classroom trainings are also available for Airbus employees. You will learn about the brand in general and do group exercises with colleagues in the Brand Fundamental training.
In this course, employees will learn about the fundamentals of branding, how to build brand value and reputation, and how to utilise brand to connect with key target audiences. Employees will also focus on the Airbus Vision Framework, and how to strengthen, protect and leverage the Airbus brand in their daily activities.
Are you an Airbus employee? Register here for the Brand Fundamentals training.
Inhouse classroom training
3. Brand induction training for teams or agencies via Webex or Google Meet. You will have a slightly modified training module, specifically designed for agency onboarding.
Please contact your brand POC or the brand team [email protected].
Here you will find a collection of Brand films.
The “Why brands matter" film educates and engages Airbus employees in the fundamentals of strong branding and how they can all help to support and build it.
The Airbus Why Brands Matter Film educates and engages Airbus employees in the fundamentals of strong branding
The ‘About the Airbus Brand Centre’ film will guide you through the website, will give you understanding what the Brand Centre is, what you can find on it and will show you how to use the production room (only available for Airbus employees).
This video will guide you through the website, will give you understanding what the Brand Centre is, what you can find on it and will show you how to use the production room (only available for Airbus employees).
Others
