Conduct a social media audit in 30 minutes

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October 14, 2021 | Althea Kelsey | Online Courses

Conduct a social media audit in 30 minutes

Do you want to get back on track? A social media audit can fix this. A simple audit can help you understand where you stand and what should be your next step. It won’t take much of your time. You will get a rough idea about your business’s growth, people, content engagement, etc. 

However, many social media audit tools audit your accounts for you. Why use them when you can do it yourself? 

This blog will teach you how to audit your accounts in under 30 minutes. Let’s get started.

A social media audit checklist

You must complete your social media audit checklist. There are some prerequisites before you start your social media audit. The first step is to locate all your social media accounts. Many businesses have accounts on Facebook, Instagram, Twitter, and Pinterest. Some people use LinkedIn and YouTube as well. You need to locate all your accounts. 

What we are going to do is compare some key points, and make decisions based on these. The next step is to create a spreadsheet. You can use MS Excel or Google docs for this purpose. A spreadsheet is an easy way to maintain records. You see things clearly because everything is side by side. 

Now, we will look for some benchmarks from each social media platform. You will add these in your first column. What are we looking for exactly?

  • Your profile name
  • URL
  • Number of followers/fans
  • Engagement metrics
  • Demographic information
  • Popular content
A Social Media Audit Checklist
A Social Media Audit Checklist

Auditing Facebook

Our first and famous platform is Facebook. Facebook already collects the important information for your small business page. You only need to log in to your account and go to the ‘Facebook business suite’. They will have all the answers. Facebook provides information about your page reach, likes, reach, and engagement. This will provide you with engagement.

Next is the content type. The best-performing post is your best content type. It could be a survey post, a video, or images. Note this down on your spreadsheet.

Lastly, you need insights. You need demographics for your audience, their age group, and their location. 

It is important information, and you will see why. 

Auditing Facebook
Auditing Facebook

Auditing Instagram

Instagram is the second most frequently used social media platform after Facebook. It is the center for fashion, food, influencers, beauty, and so much more. The answer to your Instagram auditing is in insights. Instagram gives access to insights if your followers exceed one hundred. You can get information through insights. Take a look at your content and demographics. Moreover, you can audit your Instagram posts and stories separately. 

Write this down in your spreadsheet.

Auditing Twitter 

Twitter is a simple platform. You have to visit the ad manager, and it will provide you with all the analysis. You can check your tweet activity and then check your top tweets. Can you sense a pattern? There is always one. You can click on the demographic tab and get your information.

Auditing Twitter
Auditing Twitter

Auditing Pinterest 

Pinterest is like a jackpot for business. People use Pinterest for its aesthetics. People want to buy pretty things. Pinterest has excellent analytics options. They provide an overview with graphs and charts. You will notice the kind of content which works best for you and which doesn’t. Moreover, you can study your demographics. Some pins receive more audience than others. Why is that? There must be something different about them.

Similarly, you should gather insights about other platforms as well. Write all these down on your spreadsheet. It should look like this now. 

Auditing Pinterest
Auditing Pinterest

Actions to perform after auditing

You will notice a great deal of information during your data collection. Once your spreadsheet is complete, it’s time for business. Your spreadsheet has all the information you need. You can target the correct audience through this. You can post more of the content that is in demand. You can do video marketing if you see people love it more than the rest. You can create an efficient marketing strategy. It will help you grow your ecommerce business. 

I suggest you should perform a social media content audit every six months. It will keep you on track.