Learn To Ab Test Like A Professional

Run effective A/B tests that increase your company's profitability

Last updated 2022-01-10 | 3.9

- How to run effective A/B tests that increase a website's profitability. From planning and preparation
- through to implementing experiments and understanding the results.

What you'll learn

How to run effective A/B tests that increase a website's profitability. From planning and preparation

through to implementing experiments and understanding the results.

* Requirements

* None

Description

By the end of this course you'll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You'll be able to set up and run A/B tests that will help you to improve your website's conversion rates.

A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.

In this course I take you through the entire A/B testing process, incorporating:

Setting a baseline and goals;
Gathering insights;
What the different types of experiment are;
What you should do before, during and after running an A/B test
Documenting your experiments.

The course is suitable for both beginners and people with digital marketing experience.

It's ideal if:

You want to start running A/B tests but don't know where to start.
You already work in marketing and want to expand your knowledge.
You run a small or medium-sized business and want to increase your sales.

Who this course is for:

SME owners and marketers

Course content

9 sections • 64 lectures

Introduction 2 lectures

Course overview Preview 02:13

Tip to finish the course in less time Preview 00:13

A/B testing and the optimisation process 4 lectures

Introduction Preview 01:17

Insight gathering Preview 01:21

Testing and iteration Preview 01:21

Targeting and personalisation Preview 00:38

Measuring success 7 lectures

Introduction Preview 00:34

The importance of a measurement framework Preview 00:21

Knowing your top-level business objectives Preview 00:38

Primary vs secondary metrics Preview 01:30

Documenting objectives and goals Preview 03:03

Setting a baseline Preview 00:55

Create a goal tree for your company

Have a go at creating a goal tree for your company.

Insight gathering 9 lectures

Introduction Preview 00:41

Quantitative and qualitative data Preview 00:58

Analytics insights Preview 03:08

Heuristic analysis Preview 01:39

Customer surveys Preview 01:08

Live chat Preview 02:07

Session replay Preview 01:26

Online user testing Preview 01:07

Create your own customer feedback survey

Try setting up your own customer feedback survey with Typeform or Google Forms.

Testing and iteration 7 lectures

Introduction Preview 00:41

A/B testing Preview 03:11

Multivariate testing Preview 02:19

Multi-page testing Preview 01:21

Split URL or redirect testing Preview 00:51

Which types of testing should I do? All of them? Preview 01:05

Types of experiment

Multiple choice quiz

Before testing 15 lectures

Introduction Preview 00:22

Building your team Preview 02:05

Experiment planning Preview 06:14

Prioritising experiments Preview 02:36

Why you need a problem statement Preview 04:42

Creating a hypothesis Preview 03:53

Generating ideas to test Preview 01:02

Choosing which segments to target Preview 04:30

Quality assurance Preview 03:56

Setting up the testing environment Preview 15:15

Creating an A/B test Preview 05:39

Setting objectives for your A/B test Preview 03:49

Targeting your visitors Preview 02:44

Pushing an experiment live Preview 00:57

Create a compelling hypothesis!

Have a go at building a hypothesis for an A/B test you're going to run.

During testing 8 lectures

Introduction Preview 00:24

Knowing when to stop an experiment Preview 02:31

Understanding p-value Preview 00:45

Significance and sample size calculators Preview 04:10

One-tailed versus two-tailed tests Preview 01:02

Understanding validity Preview 01:52

Amending experiments while they are in progress Preview 02:05

The correct way to ramp up traffic volumes Preview 01:17

After testing 5 lectures

Introduction Preview 00:36

Analysing and interpreting experiment results Preview 04:18

What to do if a variant loses Preview 02:46

Running experiments as series, not in isolation Preview 01:27

Maintaining an experiment backlog Preview 01:27

Documenting your A/B tests 7 lectures

Introduction Preview 00:20

The test plan Preview 01:48

The test prioritisation planner Preview 02:05

The test report Preview 02:50

The test results template Preview 00:44

The test scheduler Preview 01:55

Bonus lecture Preview 01:01

Find out more information about the full version of this course - A step by step guide to conversion rate optimisation and a free trial of SessionCam.