Twitch Marketing Learn How To Stand Out On Twitch

TheZombiiUnicorn on what streamers and content creators can do to amplify their presence online & build a community

Last updated 2022-01-10 | 3.9

- Develop your personal brand
- Improve stream production quality
- Industry collaborations

What you'll learn

Develop your personal brand
Improve stream production quality
Industry collaborations
How to stand out
Keeping your content 'fresh'
Staying relevant in a growing market
Workload and stress management

* Requirements

* You should have knowledge of Twitch and other live streaming platforms
* Computer
* Internet
* A Twitch Account
* You want to start
* or are currently streaming on Twitch or other live streaming platforms

Description

About TheZombiiUnicorn

Natalie Casanova is a 30-year-old Cuban-American professional gamer known as "ZombiUnicorn" online. She is a partnered content creator on Twitch and YouTube going on 5 years, who strives to be a positive role model for women in the gaming space. Not only that, she also voice acts for various animations, commercials and indie games. And more recently, Natalie was the inaugural winner of FOX's survival reality show "Kicking and Screaming" which makes her the first full-time Twitch partner on a major US TV network during prime time.

About The Course 

An exploration of the holistic challenges facing streamers and content creators in a growingly competitive and saturated market. Lets dive into what makes you the great content creator you are today by deconstructing your methodology. What can the new streamers of today do to stand out and grow? What advice do you have for the female community?

Who this course is for:

  • Anyone who is a twitch streamer
  • Anyone who wants to make streaming their full time job
  • Anyone who wants to build a community on Twitch
  • Anyone who is looking to grow their social media presence

Course content

1 sections • 11 lectures

Introduction Preview 03:22

An exploration of the holistic challenges facing streamers and content creators in a growingly competitive and saturated market. Lets dive into what makes you the great content creator you are today by deconstructing your methodology. What can the new streamers of today do to stand out and grow? What advice do you have for the female community?

Developing your brand Preview 03:05

It goes without saying that identifying your steam personality and overall brand is one of the first steps to reaching your goals as a streamer. Zombi gives us some insight on what some of the exercises you can do to begin building yours.

Improving production quality Preview 15:53

If you’re just starting off streaming, you don’t need to have the best quality. You can upgrade your system part by part. One of best and most responsible ways to go about upgrading the quality of your channel is to do it part by part because as this hobby becomes more of a passion, you know your money hasn’t been spent on something that was just a fun outlet for a while.

Collaborations Preview 06:54

One of the best ways to grow as a content creator is through networking and collaborating with people looking to reach the same goals as you. This lesson outlines what you should look for in mentors, communities and partners in order to grow your brand and expose it to a wider audience.

Standing out Preview 04:07

Starting off, Zombi was shy and reserved in her content. Now, she is known for having no filter, being brutally honest and one of the most entertaining female streamers on Twitch... That’s why people love her. She is who she is on and off the camera.

Stream and fan engagement Preview 05:52

Once you have an audience, the next step is crowd management. For your fans, keeping them active and engaged in your content, and for the foes, finding the best ways to deal with trolls.

Keeping your content 'fresh' Preview 05:12

One of the biggest challenges that creators face is keeping their content fresh. From crowdsourcing content ideas to finding inspiration from other creators, here are some ways that you can keep your viewers coming back.

Challenges and advantages as a female streamer Preview 03:53

Women are the minority in the gaming space and here is a dedicated lesson on how to navigate the space as a women and cultivate the following that you want.

Staying relevant Preview 05:38

In an ever changing world, staying relevant is tough. In this lesson, Zombi discusses and suggests some things you can do as a content creator to stay relevant in your community and the space as a whole.

Workload and stress management Preview 05:30

As a content creator, it is imperative that you find a healthy balance between your work and personal life. In this lesson, Zombi outlines some effective ways to address and manage the workload and stress that comes from being a full time streamer.

Feedback and constructive criticism Preview 03:48

How to receive, listen to and grow from the feedback on your channel. Learn how constructive criticism can be one of the best ways to propel your growth as a content creator.