Google Ads Ppc Training

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Tags: Google Ads (AdWords) Certification

The Most Comprehensive & Updated Google Ads Training Guaranteed.

Last updated 2022-01-10 | 4.5

- Fundamentals Of AdWords
- Create
- Develop And Optimise Google AdWords Campaigns Independently (without anyone's hand-holding)
- Boost Inorganic Traffic And *Increase Conversions* To Your Website

What you'll learn

Fundamentals Of AdWords
Create
Develop And Optimise Google AdWords Campaigns Independently (without anyone's hand-holding)
Boost Inorganic Traffic And *Increase Conversions* To Your Website
Advance *Keyword Research* Strategies And The Art Of AdGroup Creation
*Advance Bid Adjustment Strategies And Quality Score*
*Dynamic Ads And Remarketing* to Your Previous Website Visitors To Get Them Coming Back To Your Site
Create Campaigns For *Ecommerce Businesses*
Advance Reports: *The Search Term Report
Auction Insights Report And Placements Report*
A Step-by-Step Strategy to Ace the Official *Google Adwords Certification Exam!*

* Requirements

* NO experience with Google AdWords required!
* NO prerequisites or work experience required to take the exam or this course
* All you need is a laptop
* tablet or smartphone with an internet connection!

Description

This comprises of *Basic + Advance + Industry-based* Training. Witness the Magic Of Classroom Training ONLINE. Promote any Business Online through Google's Ad Network. After this training, you will independently promote any business through -

  • Search Ads,

  • Display Banner Ads,

  • YouTube Ads,

  • App Campaigns,

  • Shopping Ads,

  • Remarketing

  • Dynamic Search Ads

This is 100% Industry-based Training with real Business examples. Learn from Mentor with 6+ Years of Industry Experience and 4+ Years of Training Experience. Compare the Syllabus covered by Academy 37 with the Course Syllabus offered by any Classroom Or Online Training.

Who this course is for:

  • Entrepreneurs / Business Owners Who Want To Promote Their Business Online On Google's Network To Gain More Conversions And Ultimately More Revenue.
  • Marketing Professionals Who Wish To Boost Their Career To New Heights For A Better Salary Or Job Designation.
  • Marketing Students Who Want To Make A Career In Digital Marketing Especially As PPC / CPC Professionals And Are Looking For Placements.
  • People Who Wish To Be Google Adwords Certified By Appearing For The Free Exam.

Course content

19 sections • 63 lectures

Introduction 4 lectures

Introduction To Google Ads Preview 05:10

Understanding The Online Ecosystem Preview 09:44

  1. Understand The Various Components Involved In Online Marketing

  2. How The Entire System Of Digital Marketing Operates

  3. Who Uses Google Adwords(Ads) And Why?

*PRACTICAL* - Online Ecosystem Preview 02:06

Glossary (Vocabulary) Of Paid Marketing Preview 15:39

Some Common Terms Related To Paid Marketing And NOT Just Limited To Google Adwords(Ads) But Universal Across Facebook Ads, Twitter Ads, LinkedIn Ads, Instagram Ads And Any Other Online Ad Network.

Google My Client Center (MCC Account / Agency Account) 2 lectures

Introduction To MCC Account / Agency Account Preview 03:23

*PRACTICAL* - MCC Account Setup Preview 05:40

Search Campaigns (Search Engine Marketing - SEM) 7 lectures

Introduction To Search Ads Preview 07:13

Creating A Search Campaign - Part A Preview 02:19

Creating A Search Campaign - Part B Preview 03:09

*PRACTICAL* - Search Campaign Creation - Part A Preview 20:05

*ADVANCE Technique* - Secret 30.4 Rule For Budget Preview 03:34

*PRACTICAL* - Search Campaign Creation - Part B Preview 15:18

Google Ads Certification Exam SAMPLE Question Preview 01:51

Ad Extensions 7 lectures

*PRACTICAL* - Sitelink Extension Preview 14:18

*PRACTICAL* - Callout Extension Preview 05:23

*PRACTICAL* - Call Extension Preview 02:19

*PRACTICAL* - Location Extension Preview 00:56

*PRACTICAL* - Structured Snippets Preview 03:43

*PRACTICAL* - All Other Extensions Preview 02:26

Extensions Recap Preview 09:09

Ad-groups 4 lectures

Understanding The Difference Between Keywords & Search Query Preview 02:14

*ADVANCE Technique* - The Art Of Ad-Group Creation Preview 13:08

*PRACTICAL* - Creating Ad-Groups With Keyword Planner - PART A Preview 18:06

*PRACTICAL* - Creating Ad-Groups With Keyword Planner - PART B Preview 11:46

Keyword Match Types 3 lectures

Match Types - Broad, Modified Broad & Phrase Match Preview 15:22

Match Types - Exact & Negative Match Preview 14:17

*PRACTICAL* - Keyword Match Type Preview 07:39

Getting An Edge Over Competition With Ad-rank & Quality Score 1 lectures

Ad-rank & Quality Score Preview 05:01

The Art Of Ad-copy Creation 5 lectures

How to write an Ad-copy that gets High CTR Preview 11:31

*PRACTICAL* - Creating Ad-copy in Ad-Groups - Part A Preview 08:13

*PRACTICAL* - Creating Ad-copy in Ad-Groups - Part B Preview 07:58

Responsive Ad-copy Preview 02:02

Ad-copy Disapproval Reasons Preview 01:17

Tracking Conversions With Google Ads 1 lectures

Generating Conversion Tracking Code In Google Ads Preview 02:57

Taking The Campaign LIVE 2 lectures

Billing & Payment Methods In Google Ads Preview 03:55

*ADVANCE Technique* - Ad Preview & Diagnosis Preview 03:39

*ADVANCE Techniques* - Campaign Analysis & Optimisation 4 lectures

Campaign Analysis Preview 08:37

*PRACTICAL* - How To Add Columns & Check Keyword Quality Score Preview 15:25

*ADVANCE Technique, PRACTICAL* - Device Bid Adjustment Preview 07:13

*ADVANCE Technique, PRACTICAL* - Location & Ad Schedule Bid Adjustment Preview 06:24

Display Campaign / Banner Ads 7 lectures

Introduction To Display Ads Preview 03:53

Targeting Options In Display & Video Campaign Preview 11:04

*PRACTICAL* - Creating Display Campaign Preview 08:45

*PRACTICAL* - Creating Display AdGroups Targeting Preview 07:28

*PRACTICAL* - Creating Responsive Display Ads Preview 06:55

*PRACTICAL* - Creating New Display AdGroup Preview 07:53

*PRACTICAL* - Navigating & Editing Display Ads Targeting Preview 01:43

*ADVANCE Techniques* - Google Ads Reports For Campaign Analysis & Optimisation 1 lectures

*ADVANCE Technique* - Search Term | Auction Insights | Placements Report Preview 12:43

Video Campaigns / YouTube Ads 2 lectures

Introduction To Video Campaigns / YouTube Ads Preview 04:43

Practical - Creating A Video Campaigns / YouTube Ads Preview 11:44

Remarketing 4 lectures

Introduction To Remarketing Preview 04:09

*PRACTICAL* - Generating Global Site Tag Preview 04:59

*PRACTICAL* - Classification into Lists Preview 05:43

Targeting Remarketing Lists in Search, Display & Video Campaign Preview 07:20

Dynamic Search Ads 1 lectures

*PRACTICAL* - Dynamic Search Ad Preview 16:14

App Promotion On Google Network - App Campaign 1 lectures

*PRACTICAL* - App Campaign Preview 14:20

Shopping Campaign / Product Listing Ads 6 lectures

Introduction to Shopping Ads Preview 01:27

*PRACTICAL* - Setting Up A Google Merchant Center Account Preview 03:25

*PRACTICAL* - Verifying Website Ownership Preview 01:47

*PRACTICAL* - Creating A Product Feed Preview 08:43

*PRACTICAL* - Linking Google Merchant Center With Google Ads Account Preview 02:41

*PRACTICAL* - Creating Shopping Ads Campaign Preview 05:08

Google Ads Certification Exam 1 lectures

Exam Details Preview 02:01