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6-hour Beginner to Advanced Guide to Google Adwords. Learn effective Online Advertising using Search Network & YouTube!

Last updated 2022-01-10 | 4.5

- Run a Google Adwords Campaign that captures high-quality leads for your business or website

What you'll learn

Run a Google Adwords Campaign that captures high-quality leads for your business or website

* Requirements

* You will only need a computer that has access to the internet

Description

If you are looking to convert browsers into Sales with the world's most powerful Online Advertising tool, Google Adwords, you may love this Udemy Course!

In this 5 hour Complete Google Adwords Course, you will learn to go from Beginner to Advanced in Online Advertising on the World's Biggest Search Engine.

In this course, you will learn how to:

  • Write a Super-Effective Ad using the new Expanded Text Ads
  • Choose keywords that trigger your ad to be shown to 'buying' browsers
  • Enable more conversions by attaching other product links to your ad
  • Maximise clicks and traffic to your web pages with ease
  • Select a bid strategy that gets you profit on your ad spend
  • Do Power Product Marketing on YouTube via Google Adwords for Video

Google Adwords can be the most powerful tool you have in your business-building arsenal to boost the sales of your product or service.

You will have Udemy's 30 day money back guarantee if for what ever reason this course did not meet your expectations, meaning the only thing you risk is your time!

So get learning Google Adwords and see precisely how you can turn the button on for your sales and start converting clients by the end of the day!

Don't delay, every minute could be costing you money!

Who this course is for:

  • Anyone who is looking to market their business with the use of Google Adwords
  • Small business owners / entrepreneurs looking for highly-qualified traffic to their website or product landing page
  • Anyone looking to make high quality Google Ads for themselves
  • Social Media and Marketing managers looking to run campaigns for their companies
  • Freelancers looking to run campaigns for clients

Course content

16 sections • 76 lectures

Welcome to The Google AdWords Course! 2 lectures

Thank you for learning Google AdWords with me! Here is what you will learn! Preview 01:37

What is Google AdWords? Preview 06:32

Let's Get Started With Google AdWords! 6 lectures

Setting up your Google AdWords Account! Preview 08:35

Overview of Google AdWords Campaign Terms Simplied! Preview 01:33

What is a Campaign! Preview 03:50

Ad Groups and Adverts Explained Simply! Preview 02:18

What are Keywords, and Why are they Vital? Preview 06:39

Your First Exercise - Getting Prepped for Campaigning! Preview 02:24

How To Create a Campaign, the Effective Way! 9 lectures

Selecting the correct campaign and naming it! Preview 04:51

Should you promote via Google search partners? Preview 03:58

How to use Location targetting effectively! Preview 05:00

Advanced Location Targetting - most people don't use this, but you should! Preview 05:53

Location Options - This can save money on wasted targetting! Preview 03:40

Setting Your Language Targeting! Preview 00:50

Setting up your first big strategy (Beginner level) Preview 02:56

Ad extensions Preview 01:37

Overview of Advanced Settings Preview 02:42

How to Write Super-Powerful Ads! 1 lectures

Writing your first Ad - This is Essential for Success! Preview 08:56

Keywords - The Heart of Your Adwords Campaign! 8 lectures

Welcome to the Keywords Section! Preview 02:47

What is a Keyword and Why Is It Essential? Preview 03:16

Keyword Match Types Are Vital for Increased Conversions! Preview 08:50

Researching Keywords Via Google Adwords Tool Preview 08:17

Researching Keywords in Google Keyword Planner! Preview 10:26

Researching Keywords Using Google Search Preview 02:50

Using Google related searches for Keyword Planning! Preview 01:28

Using Facebook Groups for Keyword Planning! Preview 03:46

Setting up Payments and Billing! 1 lectures

Setting up Payments and Billing! Preview 02:22

Creating your Google Adwords Conversion Campaign 3 lectures

Understanding AdWords terms such as CTR, Impressions, CPC & Conversions. Preview 07:01

Setting up your AdWords account for Conversion Tracking Preview 03:03

Adding a Conversion Tag to your Website to track Sales! Preview 06:45

Google Adwords Bid Strategies! (Advanced) 9 lectures

Introduction to Bid Strategies! Preview 01:45

Target Search Page Location - What is it, and why choose it? Preview 02:37

Target CPA - What is it, and why choose it? Preview 02:54

Target ROAS - What is it, and why choose it? Preview 02:04

Target Outranking Share - What is it, and why choose it? Preview 03:59

Maximise Clicks - What is it, and why choose it? Preview 03:37

Enhanced CPC - What is it, and why choose it? Preview 01:30

Manual CPC - What is it, and why choose it? Preview 04:12

Choose which Bid Strategy meets your needs! Preview 01:39

Enhancing your Advert with Ad Extensions 5 lectures

What are Site Extensions? Preview 01:26

5 Reasons Why You Need Site Extensions! Preview 05:57

What are the different Ad Extension types? Preview 03:47

How to Add Location, Call, App & Callout Ad Extensions to your Ad Preview 02:30

How to View Your Finished Ad! Preview 02:40

How you should approach your Campaign results! 1 lectures

Be Ruthless: Scale What Works, Pause What Doesn't! Preview 07:59

Remarketing - The Advanced Way to Achieve Conversions! 5 lectures

What Is Remarketing & What are the Benefits! Preview 03:12

How Does Remarketing Work? This is so Awesome! Preview 02:36

How To Add Your Google Remarketing Tag to Your Website! Preview 04:23

Setting up Remarketing Lists for specific Webpage Visitors Preview 08:16

How To Add Remarketing Audiences to a Campaign Preview 07:06

Google Adwords For Video! 3 lectures

What is Google Adwords For Video? Preview 01:41

PROOF: The Amazing Results from Google Adwords Preview 04:36

How to Access Google Adwords For Video! Preview 00:29

What Works on YouTube to get success! 5 lectures

See how many Views I have paid for on YouTube! Preview 01:47

Statistics that back up Why you should be on YouTube! Preview 05:32

What Works on YouTube To Get Success! Preview 12:51

How to be Entertaining in a serious / dry subject! Preview 05:04

How To Rank Number 1 On YouTube! Preview 13:37

How To Create a $0.01 Google Adwords For Video Campaign 8 lectures

Selecting In-Stream, Video Discovery or Bumper Ads! Preview 03:46

Network, Location and Language Targetting Preview 03:40

Device Selection, Ad Scheduling and Advanced Settings Preview 03:05

Why In-Stream Ads are the most effective! Preview 03:20

Choosing Demographics and Affinity Audiences Preview 09:08

Using Keywords for Hyper-Relevant Traffic! Preview 02:09

Using Placements for the Best Match! Preview 01:54

Remarketing, Topics and Finishing Your Ad! Preview 02:53

Watch Me Launch & Rank a Marketing Video for my Product! 9 lectures

Create a Long promotional Video to enable a Higher Watch Time! Preview 01:09

How to find Keywords that Rank on the First Page! Preview 11:14

How To Get Keywords That Rank On The First Page Of YouTube Preview 01:35

How to Intro your Video to encourage Engagement! Preview 01:14

Do this helpful View hack before you publish! Preview 02:01

How I Rank Number One on YouTube in Seconds! Preview 02:30

Putting a $0.01 Ad on The Video to help it rank on harder keywords! Preview 02:25

A Really Powerful SEO Tactic to help your Video be found on Google! Preview 04:15

Websites to Enhance your Off-Page SEO! Preview 00:31

Congratulations on Completing This Course! 1 lectures

Conclusion To This Google Adwords Course! Hope you enjoyed! Preview 02:22