How To Market Yourself As A Coach Or Consultant

Learn How To Package, Brand, Market, & Sell Your Services to Create an Enjoyable, Profitable, Successful Business

Last updated 2022-01-10 | 4.7

- Uncover the best niche for you and your business
- Identify your ideal client so you know exactly WHO to market to
- Know the best business model and revenue strategy so you can reach your financial and lifestyle goals

What you'll learn

Uncover the best niche for you and your business

Identify your ideal client so you know exactly WHO to market to

Know the best business model and revenue strategy so you can reach your financial and lifestyle goals

Package your services so they best serve your clients and you/your business

Develop your Core Marketing Message so you know exactly what to say in your marketing to attract your best clients

Design a custom marketing plan to reach your specific goals

Develop compelling marketing copy points you can use in all your marketing to effectively attract your ideal clients

Uncover a unique and compelling brand that you love

and that sets you apart from everyone else who does what you do

Know you have a financially viable business and understand exactly what it will take to reach your financial goals

Know exactly how to build your business around you so you know you'll enjoy it

Know exactly how to make sure your business

programs and services

brand

and marketing message connect and resonate with your ideal clients so they can't wait to work with you

Have an automated lead-generation system in place to funnel prospects into your business

Know how to sell in a manner that is comfortable and extremely effective so you can turn prospects into paying clients

Know how to track and fine-tune your business and marketing over time so it continues to work better and better the longer you're in business

* Requirements

* Computer with an Internet connection.
* PDF reading software
* such as free Adobe Reader.
* Experience
* expertise
* training and/or certification that qualifies you to be an independent coach or consultant.

Description

Uncover the best niche for you and your business
Identify your ideal client so you know exactly WHO to market to
Know the best business model and revenue strategy so you can reach your financial and lifestyle goals
Package your services so they best serve your clients and you/your business
Develop your Core Marketing Message so you know exactly what to say in your marketing to attract your best clients
Design a custom marketing plan to reach your specific goals
Develop compelling marketing copy points you can use in all your marketing to effectively attract your ideal clients
Uncover a unique and compelling brand that you love, and that sets you apart from everyone else who does what you do
Know you have a financially viable business and understand exactly what it will take to reach your financial goals
Know exactly how to build your business around you so you know you'll enjoy it
Know exactly how to make sure your business, programs and services, brand, and marketing message connect and resonate with your ideal clients so they can't wait to work with you
Have an automated lead-generation system in place to funnel prospects into your business
Know how to sell in a manner that is comfortable and extremely effective so you can turn prospects into paying clients
Know how to track and fine-tune your business and marketing over time so it continues to work better and better the longer you're in business

Course content

11 sections • 51 lectures

Course Introduction & Latest Update 2 lectures

What's Been Updated Preview 04:38

Introduction Preview 05:06

This lecture provides an introduction to the seven steps and content that will be covered in this course, so you know what to expect.

About Your Instructor & This Course 1 lectures

About Your Instructor & This Course Preview 03:10

Know more about the course and its instructor

Step One: Finding Out About You 5 lectures

Step One Introduction Preview 00:12

A brief introduction to what we'll cover in Step One.

Personal Business Style Assessment Preview 03:42

This lecture provides a description and instructions for completing your own Personal Business Style Assessment, a process that will help ensure you're designing a business and marketing that you will enjoy and that will work. This process helps you custom design your business and marketing so both effectively attract your ideal clients and help you reach your goals in the most efficient and enjoyable manner possible. This lecture also includes a handout that further explains the Personal Business Style Assessment, along with a worksheet so you may complete your own assessment.

The Toolbox Inventory Preview 07:44

This lecture provides a description and instructions for completing The Toolbox Inventory: a process for collecting all the relevant education, experience, and expertise you bring into your business, that will help you custom design a business, brand, and marketing that best represent you and what you do for people, and that will stand out in the marketplace. It also includes The Toolbox Inventory Worksheet so you may complete your own inventory.

Personal Business Style Assessment Examples Preview 09:40

Your Core Values Preview 06:13

This lecture provides a description and instructions for identifying your Core Values so you can design a business, brand, and marketing that authentically represent you and those values, and so you attract clients you will enjoy working with. It also includes the Core Values Worksheet so you may identify your Core Values as they apply to your business.

Step Two: Finding Your Niche 5 lectures

Step Two Introduction Preview 00:12

A brief introduction to Step Two.

Identify Who You're Marketing To Preview 03:47

This lecture provides a description, instructions, and an example to help you identify and define your ideal client, so you can design a business, brand, marketing that connect and resonate with, and attract, those ideal clients. It also includes the Ideal Client Profile Worksheet so you may develop a description of your ideal client.

Identifying Your Ideal Client Preview 04:13

Uncovering What You're Really Selling Preview 01:59

This lecture provides a description, and a simple process for transforming your ideal client's pains or desires (the reason they need your services) into client-focused, specific and tangible results and benefits to use in your marketing. This process is invaluable in helping ensure you're NOT talking about your process or what you do (your clients don't care about that) in your marketing, but rather that you're talking about what you can do FOR your clients (what they DO care about), so your marketing will work! It also includes the Pain-Promise Worksheet so you may go through this simple, three-step process yourself, and identify what you're really selling, so you can market it.

The Pain-Promise Worksheet Preview 07:46

Step Three: Designing Your Business, Products & Services 7 lectures

Step Three Introduction Preview 00:12

A brief introduction to Step Three.

Designing Your Business Preview 03:46

There are many ways you can package your services as a coach, consultant, or other service professional selling your expertise. This lecture identifies the most popular ways and will help you select the best match for you. It also includes an ebook with descriptions of the most popular business models/revenue strategies for coaches and consultants, along with criteria to help you select the model that fits you best.

Choosing Your Business Model Preview 06:06

Signature Program Preview 05:05

This lecture will help you package your services into one main program that best serves your clients, and helps you reach your financial and lifestyle goals. By designing one, main signature program, you will know exactly what to market and you will have the focus necessary for your marketing and sales efforts to be effective. This lecture also includes a worksheet that walks you through the five steps you'll want to take to design your signature program.

Designing Your Signature Program Preview 06:27

Financial Viability Test & Cashflow Projections Preview 01:39

This lecture will help you determine if the business model, signature program, and pricing you've set up are viable and can get you to your goals. And if not, it will help you determine what changes need to be made to ensure your business can be profitable. This is a crucial step to help you avoid investing time and money trying to market a business that is not viable. This lecture also includes the Financial Viability Test Worksheet that walks you through five simple steps you can take to ensure the viability of your business, along with a handout that shows examples of Revenue Projections that you can use to project your cash-flow and revenue.

Is Your Business Financially Viable? Preview 07:56

Step Four: Creating Your Marketing Message 4 lectures

Step Four Introduction Preview 00:11

Creating Your Marketing Message Preview 03:35

This lecture explains the concept of a Core Marketing Message and how it can help you authentically and effectively market yourself as a coach or consultant. It also explains why Elevator Pitches or Elevator Speeches do NOT work, and why the Core Marketing Message is a better approach. Additionally, it will help you develop a variety of Supporting Marketing Copy Points you can use to create all of your marketing materials, including your website. And, it includes the Core Marketing Message Worksheet and a Supporting Copy Point Builder to help you easily create your marketing copy.

Core Marketing Message Worksheet Preview 08:55

The Power of Focus Preview 06:24

This video demonstrates why it is so important to make sure your marketing message is focused, and what happens when it is not (a common problem in marketing created by coaches, consultants, and other service professionals who have not been taught how to market effectively). Plus, it will probably make you laugh!

Step Five: Branding Your Business 9 lectures

Step Five Introduction Preview 00:13

Branding Your Business Preview 05:17

Brand Discovery Preview 07:14

This lecture walks you through the first step in developing a unique and compelling brand identity that will set you apart from everyone else who does what you do--a critical step in being able to effectively market your services. It also includes the Brand Discovery Questionnaire so you may go through the Brand Discovery process yourself, and two Branding Ebooks to help you better understand what branding is, how to apply it to your coaching or consulting business, AND to inspire you!

Please bear in mind the ebooks feature links that are no longer valid. I'm including them for the content only.

Brand Brainstorming Preview 04:21

This lecture will help you develop a brand name to represent the brand platform you identified in the previous lecture and exercise. It walks you through four brainstorming techniques to kick-start the creative process and make it easier to develop a unique, compelling, and appropriate brand name to market your business under. It also includes the Brand Brainstorming Techniques Handout that outlines the four brainstorming processes in detail, and includes examples of brand names representing each technique.

Brand Protection Preview 02:13

Brand Research and Protection Preview 03:46

This lecture will provide you with some free resources you can use to research the brand names you come up with, to make sure no one else is using them. Additionally, it explains why you should take steps to protect your brand name, and provides several avenues for doing so. It also includes the Brand Research and Protection Handout, with details for where and how you can research potential brand names, and protect the name you finally choose.

Researching Potential Brand Names Preview 04:11

Brand Implementation Preview 03:37

This lecture explains how to implement your brand across your entire business and marketing so you can avoid having a brand that is merely "gift wrap" (which is not an effective way to brand yourself or your business). It walks you through a simple exercise that will make it easy to brand your business, your signature program, and your marketing, as well as providing a checklist to make implementing your brand foolproof.

Implementing Your Brand Preview 05:54

Step Six: Designing Your Marketing Plan 4 lectures

Step Six Introduction Preview 00:11

A brief introduction to Step Six.

Designing Your Marketing Plan Preview 05:19

This lecture provides an overview and assessment of a wide variety of marketing activities that are commonly used by coaches, consultants, and other service professionals, and helps you pick the best activities for marketing your business. It includes an ebook with details on all of the marketing activities covered, along with criteria to help you determine if each activity is a good choice for you and your business.

More Tactical Marketing Help

You may want to also check out my course, How to Use Content Marketing to Become Known as an Expert, right here on Udemy. Content Marketing is all about marketing yourself by sharing information. It's a great way to become known and attract clients who are seeking out the exact expertise you offer. In the course I teach you 11 different content marketing strategies, along with all the information and resources you need to get started using any or all of them.

Because you've already invested in this course, I'd like to offer you a discount on that course. Just click here to learn more and to enroll for just $24.

Or use Coupon Code: HOW2MKT24

Creating Your 90-Day Marketing Plan Preview 06:16

This lecture explains why it's important to have a marketing plan, and why a 90-day plan is preferable to a 12-month plan. It provides tips for creating your plan, along with a sample plan you can use as an example to help you create yours.

Marketing Plan Example Preview 03:23

Step Seven: Getting Clients 11 lectures

Step Seven Introduction Preview 00:13

A brief introduction to Step Seven.

Client Attraction: Bringing Prospects into Your Business Preview 05:24

This lecture walks you through the first step in a four-step client attraction and conversion process. It shows you how to attract the clients you have reached through your marketing plan, and bring them into your business. It also includes several sample free reports.

Please bear in mind there are outdated links in the sample reports. They are included simply as examples of the type of content you can offer.

Tips for Creating Your Free Gift Preview 06:13

Engagement: Getting Prospects to Take Action Preview 07:12

This lecture walks you through step two in the four-step client attraction process. It shows you how to engage the prospects you've attracted, and how to get them to take action.

Follow-Up: Building a Relationship with Your Prospects Preview 03:28

This lecture walks you through step three in the four-step client attraction process. It shows you how to set up an automated follow-up system that will help your prospects get to know you and your services, and encourage them to take the next step toward becoming a paying client.

Two Ways to Follow Up Preview 04:45

A Few Final Thoughts on Following Up Preview 03:12

Conversion: Turning Prospects into Paying Clients Preview 01:20

This lecture walks you through step four in the four-step client attraction process. It shows you how to convert the prospects you have attracted into paying clients.

Two Ways to Convert Prospects into Clients Preview 02:07

The Complimentary Consultation Preview 08:28

Converting Clients Wrap Up Preview 04:12

NEW: Course Q&A 1 lectures

Student Questions & Instructor Answers Preview 00:20

Conclusion 2 lectures

Summary and Recap Preview 03:37

This lecture summarizes all seven steps taught in this course and will help you determine if you need to go back and spend any more time on a specific step before completing the course.

Course Bonus Preview 00:37

Now that you're on your way to success in your business, here are my suggestions for making sure that business doesn't take over your life, and ensuring you not only have a business you love, but a life you love. I also share a Free Bonus Downloadable Life Satisfaction Worksheet.