Luxury Brand Management

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How can brands reach different consumer groups at the same time preserving exclusivity

Last updated 2022-01-10 | 4.1

- The luxury market
- Luxury brand management
- Collaboration with arts and artists

What you'll learn

The luxury market
Luxury brand management
Collaboration with arts and artists
Public brand representatives
Consumer motivations
Cultural customer cultivation
Luxury and sustainability

* Requirements

* Willingness to learn

Description

Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. That’s one of the reasons to study the luxury industry.

In this course I outline different strategies that a brand can follow to become more successful, more exclusive, whatever the objective is. And these strategies are very different.

So by the end of this course, whether you’re a marketer, a brand manager or you run your own luxury business, you should be able to create a plan of action which will take your brand to where you want it to be.

We will talk about arts, public representatives, various elements of luxury, consumer motivations, mentoring, personal development, events and some other topics.

Who this course is for:

  • Marketers
  • Brand Managers
  • Marketing Managers
  • Marketing Students
  • Business Owners
  • Marketing students

Course content

10 sections • 17 lectures