Google Shopping Ads For E Commerce The Step By Step Guide

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Learn how to create, run and manage Google Shopping Ads for E-Commerce, Print on Demand and Shopify Dropshipping Stores

Last updated 2022-01-10 | 3

- Sign Up to Google Merchant Center
- Link Shopify Products to Google Merchant Center
- Link Google Merchant Center to Google AdWords

What you'll learn

Sign Up to Google Merchant Center
Link Shopify Products to Google Merchant Center
Link Google Merchant Center to Google AdWords
Launch and Manage Google Shopping Ads
Prepare and Manager Google Shopping Product Feeds
Understand Feed Diagnostics
Issues and How to Fix Them
Analyse Google Shopping Ad Performance
Drive Traffic with Google Shopping and Product Listing Ads

* Requirements

* No tools or prior knowledge required
* If you own a Shopify store or online business
* then this will be helpful
* but isn't a requirement

Description

Are you struggling with Facebook Ads? Are you sick of the constant algorithm changes? Struggling to stay profitable when scaling?

Are you relying too heavily on traffic from Facebook Ads? ...Have you even tried Google yet?!

If any of the above strike a chord with you, then this Google Shopping course is, without a doubt, the next course that you need to take.

Using his much-loved 'step by step over the shoulder' teaching style, Best Selling Udemy Instructor, Adam Reed, is going to show you how to set up Google Shopping campaigns and Product Listing Ads from absolute scratch. Even if you've never heard of Google Shopping Ads before, after this course, you'll be perfectly capable of launching these all by yourself.

Google Shopping is an amazing opportunity and it is such an easy way to generate extra sales for your website. I'll explain why I 100% fully believe this within the course.

Get ready to learn how to add a new marketing strategy and stream of traffic to your E-Commerce business, to help increase your sales, revenue and profit.

Who this course is for:

  • Anyone Who Wants to Increase the Traffic to their E-Commerce Website
  • Shopify Store Owners
  • Shopify Dropshipping Entrepreneurs
  • E-Commerce Beginners and Intermediates
  • Anyone Who Wants to Learn about Google Shopping
  • Digital Marketers
  • Digital Advertisers
  • Digital Nomads
  • E-Commerce Freelancers
  • Advertising Agencies
  • E-Commerce Consultants

Course content

5 sections • 24 lectures

Course Introduction 3 lectures

About this Course and Your Instructor Preview 06:00

What is Google Shopping? Preview 03:02

My Results Preview 03:43

Signing Up to the Essentials 6 lectures

Sign Up to Google Merchant Center Preview 02:09

Business Information Preview 01:20

Verify and Claim URL Preview 01:09

Shipping Settings Preview 03:58

Signing Up to AdWords Preview 03:14

Linking Merchant Center to AdWords Preview 01:45

Creating and Preparing Your Product Feed 5 lectures

Google Shopping App Installation Preview 04:11

Preparing the Product Feed Preview 06:14

Product List Preview 01:01

Checking for Issues Preview 03:28

Fixing Issues back in the Google Shopping App Preview 01:34

Running Google Shopping Campaigns 7 lectures

Launching a Campaign Preview 06:11

Google Ads Conversion Tracking Preview 06:51

Creating Subdivisions Preview 03:13

Modify Reporting Columns Preview 01:51

Bid Adjustments Preview 01:14

Negative Keywords Preview 01:45

IP Exclusion Preview 00:36

Bonus Material / What To Do Next 3 lectures

Consider Opening a Shopify Store Preview 01:49

Shopify Free Trial Preview 00:37

Start a Shopify Business - Access My Best Selling Courses Preview 01:29