Onsite Seo Using Google Search Console Webmaster Tools

Get traffic to your website with low effort, high impact SEO you can do yourself using Webmaster Tools

Last updated 2022-01-10 | 4

- Get signed up for Google Search Console / Webmaster Tools
- Find and use information in Search Console to improve website quality and performance
- Optimize titles and meta descriptions to increase Google rankings and traffic

What you'll learn

Get signed up for Google Search Console / Webmaster Tools

Find and use information in Search Console to improve website quality and performance

Optimize titles and meta descriptions to increase Google rankings and traffic

Improve website pagespeed using Wordpress plugins

Improve individual inner-page ranking through inner-linking

Track keyword ranking in Google

* Requirements

* Students who own a website and a Google account will be able to practice the concepts with their own website.
* Students who do not yet own a website can follow along using the in-course examples and screen shots

Description

In the past 12 months my websites have received over 25 million page views. In this course I explain the simple steps required to get started using Google Search Console (Webmaster Tools) to optimize your website for attracting traffic and advanced, on-site SEO strategies.

On-site SEO is the simplest, and highest impact activity you can do to attract traffic!

… and it is the one thing that is completely under your control:

Get your website verified under Google Search Console
Learn all the helpful information that Google collects about your website
Use that information to optimize your titles, meta descriptions and internal links
Monitor the changes in the ranking of your pages and keywords
Speed up your website to increase its user friendliness and Google rankings
And much more

That’s the great news.

How Are We Going To Do This?

We will understand what SEO is, how ranking works and march through the extensive Google Search Console menu to get an idea of all the goodies available to the webmaster inside.

You will learn why titles make such a huge difference in Google ranking.

You’ll learn how to optimize your titles using information from Google itself combined with strategies to borrow from what your competitors are doing.

We will use a real, live website as a case study for optimization with Webmaster Tools.

As you apply the principles to your own website you will:

Get your website verified under Google Webmaster Tools
Learn the menu structure of the tool and the information it provides
Analyze your existing keyword performance
Look at your ranking and keyword performance vs your competitors
Learn which pages and keywords to focus on first
Install the plugins you need for SEO on your site
Optimize the titles of your most important pages
Improve the “clickability” of the meta descriptions on your pages
Measure and quantify your page speed load time
Improve your page speed load time using Wordpress plugins
Track and tweak the ranking of keyword phrases
Establish a process for monitoring and improving your website ranking

Is This For You?

That depends. This is for beginners (even though experienced entrepreneurs will benefit from the tips and advice).

It is for two categories of people:

1) Those who have a website and are ready to make SEO enhancements to improve traffic

2) Those who don’t have a website but want to understand on-site SEO and maximizing the use of Webmaster Tools

If that’s not you, check out my other courses!

If it is you, I’ll see you in Module 1.

Who this course is for:

Entrepreneurs who have a website and need more traffic
Entrepreneurs who would like to understand how to improve search engine ranking using Webmaster Tools and On-site SEO

Course content

4 sections • 16 lectures

Introduction to Search Engine Optimization and Google Webmaster Tools 1 lectures

Introduction to SEO and Google Search Console / Webmaster Tools Preview 05:21

By understanding what Search Engine Optimization is and how Google Search Console is one of the most important, free resources, students will get a quick start on updating their websites to attract traffic.

This video explains:

The biggest challenge for every website owner
The difference between On-site and Off-site SEO
The kind of content Google looks for
Keywords and their importance
On-site SEO is something you can control
How Webmaster Tools tells you what it thinks about your website

All the Goodies in Google Webmaster Too!s 3 lectures

Get Started With Search Console – How to Verify Your Website Preview 03:25

Learn how to get setup with Google Search Console (Webmaster Tools)

Learn how to verify the ownership of your website
Learn alternate methods for validating your website
Make sure you verify both the www and non-www versions of your website

Explore All the Available Tools In Search Console Preview 12:16

Navigate through all of the menu items in Google Search Console to see the wide variety and usefulness of the information Google provides about your website.

Review:

· Dashboard

· Messages

· Search Appearance

Structured Data
Data Highlighter
HTML Improvements
Sitelinks
Accelerated Mobile Pages

· Search Traffic

Search Analytics
Links to Your Site

Internal Links
Manual Actions
International Targeting
Mobile Usability

· Google Index

Index Status
Content Keywords
Blocked Resources
Remove URLs

· Crawl

Crawl Errors
Crawl Stats
Fetch as Google
robots.txt Tester
Sitemaps
URL Parameters

· Security Issues

· Other Resources

Some Basics

The Most Important On-Site SEO For Your Website 8 lectures

Learn How Google Ranks Your Pages on Search Pages Preview 06:14

By understanding how Google decides how to rank search results, you have a better chance of moving up in the rankings. In this video see how:

Google spiders the web
Why Google looks for high quality content
Why it is important to be in alignment with Google’s standards
The layout of the search page and the importance of each section
Titles are King
Meta Descriptions are Queen
Percentage of people clicking each different search position

How To Use Search Console Performance Data Preview 13:44

The Search Console Performance reporting feature displays an extensive set of data on clicks, impressions, click through rate and position in search results. You will learn how to navigate in Performance reporting, how to filter, the meaning of the columns and how they relate to what you see on the Google search pages.

How keywords influence ranking
Tracking search ranking position
Drilling down to look at search queries for a single web page
Understanding which data you should pay attention to, and for which there are better sources

How to Optimize Article Titles Using Keyword Ranking Information Preview 12:40

After we understand the keyword ranking information we can use it to optimize article titles in order to improve rankings and traffic.

Article titles are the most important on-site SEO component
How to incorporate keywords and phrases into titles
How to decide which keywords to use in titles
Using competitor title ideas
Using the Yoast SEO Wordpress Plugin to update basic SEO information

Advanced Techniques For Optimizing Titles For Improved Click Through Preview 09:37

Click through rates can be dramatically improved by optimizing titles by human psychology.

Where do you start? Which titles do you work on first?
Small websites vs. large websites
Words and strategies to use to attract clicks
Don’t ignore what your competition is doing
Using paid ads to test title ideas

Optimizing Meta Descriptions For More Clicks on Your Links Preview 06:25

Well written meta descriptions greatly influence click through rate. In this lesson learn:

How to make meta descriptions attractive to users
Search engines don’t care much about meta descriptions
Whether or not to include keywords in meta descriptions
Why Google may ignore your title or meta description
Check out your competitors
Updating meta descriptions in Yoast SEO

Speed Up Your Pages Using Page Speed Insights and GTMetrix Preview 05:25

Why page speed of your website is one of the most important ranking factors and tools you can use to speed up your site.

What page speed insights can provide you
GTMetrix
An overview of the top three WordPress plugins for improving your site speed
The pro’s and con’s of each plugin
Understanding how caching works to speed up your site

Take Advantage of Link Juice By Optimizing Inner Page Links Preview 05:29

Learn how and why to link to other pages on your website and the information Google Webmaster Tools can provide to improve your link strategy.

What is link juice?
Why it is important to manage the link authority you are spreading around with internal links
Giving new or low traffic pages more credibility by linking from high authority pages

Article Dates – A Trick For Higher Click-Through Rates (CTR) Preview 03:28

Dates make a difference on your website. Learn which dates if any to put on your pages and how they influence click through rates.

Search Console for Indexing, Structured Data, Mobile Usability and Other Goodnes 4 lectures

Mobile Usability Preview 00:58

Learn where to find errors and warnings from Google about how your pages appear on mobile devices.

Manual Actions and Security Issues Preview 02:57

Learn the kinds of infractions Google detects in manual reviews of websites and what they mean.

See where security issues like malware and viruses show up in Search Console.