Google My Business Optimization

Tags: Google My Business - Business Profile

How To Optimize Your GMB Local Listing To Get Service Business Clients in 2020 - Local SEO and Google Maps Optimization

Last updated 2022-01-10 | 4.5

- What is Google My Business? How do I access and optimize my account?
- What businesses can benefit from Google My Business Optimization?
- The benefits of Google My Business Optimization for Local SEO.

What you'll learn

What is Google My Business? How do I access and optimize my account?

What businesses can benefit from Google My Business Optimization?

The benefits of Google My Business Optimization for Local SEO.

Business types that are eligible to claim Google My Business pages.

How to claim your Google My Business listing.

The best ways to make sure your business shows up on Google Maps to increase your businesses online visibility.

How to make your business stand out from the competition and grab clients' attention.

How to get your business on page 1 of Google.

Step by Step Google My Business Optimization Strategies for Local Service Businesses.

What is Google NAP and how to optimize for it?

21 Optimization Strategies to enhance your Google My Business listing and rank higher in Google search.

How to delete duplicate business listings.

How to understand your Google My Business insights and what to look for specifically to better understand customers.

What is the Google Maps 3 Pack?

How to add a Google My Business Map to your WordPress website to optimize for local search.

What to do to optimize your Google My Business if you have multiple business locations.

How to attract new clients or customers organically.

Ways to encourage and respond to reviews on your Google My Business page to improve your Google ranking.

How to create a free optimized Google website using Google My Business to Power Up Your Backlinks to your Main Website.

On-site search engine optimization bonus tips to increase traffic and conversions.

* Requirements

* Passion to learn to grow your business or the businesses of others
* No special coding or development skills needed
* Computer
* Tablet or Smartphone device with Google My Business app or website
* No previous SEO or GMB knowledge required

Description

What is Google My Business? How do I access and optimize my account?
What businesses can benefit from Google My Business Optimization?
The benefits of Google My Business Optimization for Local SEO.
Business types that are eligible to claim Google My Business pages.
How to claim your Google My Business listing.
The best ways to make sure your business shows up on Google Maps to increase your businesses online visibility.
How to make your business stand out from the competition and grab clients' attention.
How to get your business on page 1 of Google.
Step by Step Google My Business Optimization Strategies for Local Service Businesses.
What is Google NAP and how to optimize for it?
21 Optimization Strategies to enhance your Google My Business listing and rank higher in Google search.
How to delete duplicate business listings.
How to understand your Google My Business insights and what to look for specifically to better understand customers.
What is the Google Maps 3 Pack?
How to add a Google My Business Map to your WordPress website to optimize for local search.
What to do to optimize your Google My Business if you have multiple business locations.
How to attract new clients or customers organically.
Ways to encourage and respond to reviews on your Google My Business page to improve your Google ranking.
How to create a free optimized Google website using Google My Business to Power Up Your Backlinks to your Main Website.
On-site search engine optimization bonus tips to increase traffic and conversions.

Course content

4 sections • 28 lectures

Introduction 6 lectures

Introduction To The Course And Instructor Preview 01:49

An introduction to this Google My Business optimization course as well as an introduction to the course instructor.

Introduction To Google My Business Preview 05:48

Video number two gives a good description of what Google my business is and what it can do for your business by helping you show up in Google search results.

What You'll Learn In This Course Preview 02:50

This video describes all of the different optimization strategies and tasks that you will learn throughout this course.

What Businesses Can Benefit From GMB Optimization Preview 04:26

This video answers the following questions: What businesses are allowed to claim and optimize a Google My Business listing? What businesses are not allowed to claim and optimize GMB listings?

Setting Realistic Goals Preview 02:20

Setting realstic goals for your Google My Business listing is incredibly important. Join me as we setup some baseline goals to get started.

Takeaways From This Section - Take Action Now Preview 06:49

Let's discuss the takeaways from this first section of this course and how you can begin to take action.

Getting Started With Your Google My Business Page 3 lectures

Claiming A Google My Business Listing Preview 06:46

Learn the steps necessary to create or claim a Google My Business listing.

Google NAP Explained Preview 05:50

The Google NAP, or Name, Address, and Phone Number is an essential part of optimizing your Google My Business listing. Learn about the NAP in this video.

Takeaways From This Section - Take Action Now Preview 00:42

Here are the Takeaways from Section 2 of this course. Take Action!

Optimization Techniques 12 lectures

What Are The 21 Google My Business Optimization Strategies Preview 09:25

In this video, you will learn the 21 optimization strategies that are recommended for your Google My Business listing.

Business Name, Address, Phone Number - NAP Preview 07:34

How to update your Business Name, Address, and Phone Number in Google My Business, and why it is important to be sure it matches your website listing exactly.

Business Description Optimization Preview 06:23

Your Business Description gives an opportunity for you to provide some real search engine value to your Google My Business listing by adding in specificities target keywords and service descriptions. Learn how here.

Website URL, Booking URL, Service Areas Preview 06:39

Here is what you should do with your Website URL, Booking or Appointments URL, and Service Areas within your Google My Business listing account.

Categories, Products, Services Preview 06:08

Learn how to optimize your Categories, Products, and Services in this video.

Shortname, Hours, Amenities Preview 03:41

Update your Shortname, Hours of Operation, and Amenities using this video tutorial.

Posts, Offers, Events Preview 11:01

Learn about how to add and update Posts, Offers, and Events, and how this simple step can drive traffic to your website and add new clients.

Logo, Photos, Videos Preview 08:15

Adding Logos, Photos, and Videos to your Google My Business listing.

Messaging With Clients Preview 03:33

Here is how to message with clients directly using your Google My Business listing, from your computer or phone.

GMB Website Setup and Optimization Preview 08:10

Google My Business gives you a free website builder right on your GMB listing page. Here's how to update it.

Troubleshooting Your GMB Listing Preview 07:26

Time to Troubleshoot Your Google My Business Listing! How to Delete a Duplicate Listing and How to Correct Incongruent Information Between Your Website and Google My Business Listing.

Takeaways From This Section - Take Action Now Preview 01:03

Here are the Takeaways from Section 3 of this course. Take Action!

Insights and Bonus Strategies 7 lectures

Understanding the Insights Tab in Google My Business and Leveraging It Preview 05:04

Learn how to understand the Insights Tab in your Google My Business listing account so that you can know how your GMB listing is faring in search.

Bonus Stategy #1 - Getting and Responding to Reviews Preview 07:46

Great Reviews are a great indicator of how well a business treats their customers and provides the product and service that they provide. Here are some ways to get more reviews and to optimize your reviews in Google My Business.

Bonus Stategy #2 - Add a Google My Business Map To Your Website for Local SEO Preview 04:34

Adding a Google My Business optimized map into your WordPress website is a great way to give increased local relevance to your website and help clients know where your business is located.