Seo Ultimate Guide

Tags: SEO

Using SEO to Top the Search Results. Features Link Building SEO, Content/Keyword SEO, Technical SEO + Squarespace SEO

Last updated 2022-01-10 | 3.9

- Improve conversions 100% by increasing the speed of your site
- Massively boost click-through rate with a rarely used technique
- Optimize every post/page on your site so that Google sees your content as high-quality
- authoritative and informative

What you'll learn

Improve conversions 100% by increasing the speed of your site
Massively boost click-through rate with a rarely used technique
Optimize every post/page on your site so that Google sees your content as high-quality
authoritative and informative
Go viral with two amazing plugins and one proven strategy
Get your website mentioned on high-traffic news domains (CNN
NY Times)
Create 240+ backlinks for your local business today
Lead your visitors from informational posts to purchase pages
Make your site mobile-friendly (more people using smartphones than desktop)
Increase the amount of time people spend on your site
Build links from high SEO visibility sites
Learn how to optimize your site to bring in more search engine traffic

* Requirements

* Students will need a Wordpress-based blog or website to use some of the plugins in the course

Description

  • Improve conversions 100% by increasing the speed of your site
  • Massively boost click-through rate with a rarely used technique
  • Optimize every post/page on your site so that Google sees your content as high-quality, authoritative and informative
  • Go viral with two amazing plugins and one proven strategy
  • Get your website mentioned on high-traffic news domains (CNN, NY Times)
  • Create 240+ backlinks for your local business today
  • Lead your visitors from informational posts to purchase pages
  • Make your site mobile-friendly (more people using smartphones than desktop)
  • Increase the amount of time people spend on your site
  • Build links from high SEO visibility sites
  • Learn how to optimize your site to bring in more search engine traffic

Course content

17 sections • 100 lectures

The Complete Guide to SEO: Why This Course is Unique Preview 04:09

How Faster Site Speed = Higher Rankings & Increased Conversions Preview 02:15

A Very Simple Way to Make Your Site Run Faster Preview 04:41

Shoot Me a Message Anytime Preview 01:07

Make Your Site Load Faster for Anyone in the World Preview 02:34

A Free Service That Protects Your Site and Increases Page Speed Preview 02:51

Like Cookies for Your Website But Even Better Preview 05:01

How to Speed Up Your Site If You're on a Different Platform Preview 00:10

This Will Massively Decrease Your Page Load Time Preview 01:53

Here's How Much Faster the Site Became Preview 03:49

A Cleaner, Crisper, Faster Site in 3 Minutes Preview 02:48

A Refresher Preview 00:51

See If Your Site is Mobile-Friendly Preview 00:02

How to Squeeze A Little More Out of Your Mobile Page Load Time Preview 01:36

The Easiest Way to Make Your Site Look Good on a Smartphone: A Demo Preview 05:14

Page Speed Checklist Preview 2 pages

How to Set Up Google Search Console Preview 02:54

Guarantee That Google Finds Your Pages With This Preview 02:21

Setting Up Analytics and Linking It to Search Console for Even More Data Preview 02:49

Figure Out Why Your Visitors Are Leaving Your Site (Bouncing) Preview 02:09

Goals & Funnels Demo Preview 05:31

Bing's Free SEO Tools: The Other 30% of Search Preview 03:29

Matt Cutts on Hyphens v. Underscores Preview 00:01

12 Things You Need to Include in Every Post to Hit the 1st Page of Google Preview 06:20

How to Add All of These Elements If You're Coding It Yourself Preview 00:23

A Rare, Proven Strategy to Make Click-Through Rate Go Through the Roof (Really) Preview 03:30

The Secret to Google's Titles and How to Easily Come Up in Image Search Preview 04:40

This Is How to Do It on Other Platforms Preview 00:04

How to Make Google & Your Visitors Happy: Canonicals & 301s (in Plain English) Preview 03:04

Matt Cutts on Duplicate Content Preview 00:00

301 Redirects & Canonicals Setup Preview 00:11

Increase The Amount of Time People Spend On Your Site & Search Ranking Position Preview 05:43

An Easy Way to Increase Time on Site and Provide More Resources for Your Readers Preview 02:50

2 Sites You Can Use to Check Your Links Preview 03:05

3 Programs to Quickly Audit Your Site and Improve Your Visitor's Experience Preview 04:28

Website Analysis Checklist Preview 2 pages

An Introduction to Keyword Planning and Content Creation Preview 03:56

A Simple Way to Start Thinking About Content Preview 02:39

2 Free Websites That Will Create 1,000s of Post Ideas for You Preview 02:41

Keywords, Search Terms and Other Words That Mean the Same Thing: How They Help Preview 01:10

3 Methods to Instantly Find Great Post Ideas Preview 01:24

Kickin It Old School: Google's Keyword Planner Preview 01:45

Did You Know Bing Has a Keyword Planner, Too? Who Knew! Preview 01:20

A Free Program to Find All Sorts of Post Ideas Preview 02:09

How to Go From the 2nd or 3rd Page of the Search Results to the 1st Preview 03:08

How Keywords With Lower Search Volume Actually Make You More Money Preview 03:12

The Best Program for Finding Long-Tail Keywords Preview 00:04

The Easiest Way to Rank for Conversational & Long-Tail Keywords Preview 05:15

4 Programs That Will Come Up With Post Ideas You Never Thought Of Preview 05:34

How to Check Your Competitor's Keyword Rankings Anywhere In the World Preview 03:08

Get Search Volume for 1,000+ Keywords in 2 Minutes Preview 03:18

Take Your Visitors from Casual Readers to Loyal Customers: The Art of SEO Preview 04:52

How to Hit #1 for Any Search Term Preview 05:39

Content Analysis Checklist Preview 2 pages

Link Building Opportunities: An Intro Preview 03:51

The New Link Building Preview 06:07

How to Get Your Links onto the 1st Page for Extremely Competitive Keywords... Preview 06:57

...As In the #1 or #2 Spot for Your Main Search Terms Preview 02:39

The Secret to Links in The NY Times, the Associated Press and USA Today Preview 03:38

The Other Way to Get Valuable Links from News Domains Preview 04:19

Get High Authority Links With These Simple Google Searches Preview 06:40

A Cool Toolbar With Tons of SEO and Link Building Features Preview 02:04

Make Someone Feel Good and Get a Link in Just a Few Minutes Preview 02:34

Have People Promote Your Brand & Build Links at the Same Time Preview 02:28

Get Links While Improving Your Site With These Free Services Preview 01:44

An Amazing Link Prospecting Service Preview 03:44

2 High-Authority Blog Aggregators Preview 05:21

240+ Powerful Backlinks for Local Businesses Preview 03:47

A Great Extension to Find Sites for Sale with Tons of Existing Backlinks Preview 00:00

If Done on the Right Sites, This Will Bring a Ton of Traffic to You Preview 02:08

1,000s of Shares on Average: The Most Shared Type of Content Preview 03:15

3 Ways to Find Link Opportunities Right Now & As They Happen Preview 03:48

How to Protect Yourself from Negative SEO Attacks and Bad Backlinks Preview 03:16

Link Building Checklist Preview 2 pages

Install This Plugin & Double Your Shares Preview 03:58

Install This Plugin & Triple Your Shares Preview 04:57

Then Do This & Go Viral. Wash. Rinse. Repeat. Preview 05:19

Collecting Likes & Shares the Easy Way Preview 02:44

What to Include In Your Posts to Make Sure Your Content Gets Shared Preview 02:45

Michael's Guide to FP Traffic Preview 00:01

Statistics & Data on What Gets Shared on Facebook the Most Preview 01:36

Facebook Checklist Preview 1 page

3 Ways to Get More Repins Preview 04:12

2 Things You Need to Do Before Using Pinterest for Business Preview 03:08

Statistics & Data on What Gets Repinned the Most Preview 02:53

An Amazing Pinterest Image Plugin Preview 02:45

Pinterest Checklist Preview 2 pages

How to Gain a Twitter Following the Easy Way Preview 03:44

I'm assuming that if you're here, you're familiar with Twitter's basic function. To go past the basics and start using Twitter to build your business, you can add your business profile to your personal Twitter profile bio, and get your employees to do the same.

This is a great idea because @profiles that appear in your twitter bio are clickable. Therefore anyone who checks out your profile also has the opportunity to check out your business profile too.

You can also add a number of different hashtags so that people who search for those words possibly see your page in the results. Once you get yourself going, be sure to feature your Twitter handle prominently on your website and in all your marketing materials so you can build your following. Put a CTA in your bio, too. Send them to your blog or a recent article

To reach the maximum number of people, you'll want to build your Twitter network. For those of you who are new to Twitter and at a little bit of a loss as to how to get followers, first start with friends who you think would be interested and then try these techniques.

The first of these is the “follow-first” rule. You follow someone, and then, as a courtesy, they follow you. This is by far the most common way to get followers.

You can go to FollowerWonk and type in a keyword related to your business and it will sort the results by the number of followers. You can also use Twitonomy, type in the Twitter handle and you get a TON of data on that person. 

Managing Your Followers for Maximum Retweets Preview 03:04

To create a list, click on your profile image, go down to list, create a new list and then to add people to your list, you go to their page, click on the gear icon and choose add or remove from list.

Follow a celebrity or at least a semi-celebrity within your category, and they tweet you about them. This allows you to keep up on the ongoings of various people that may be relevant to your own tweets.

With regards to tweeting, pay attention to the material from influential people in your niche that’s getting the most re-tweets, then create a post mentioning their material using the block quote feature on most blogs, which you can do before you post something by clicking the quotation marks or inverted commas for all my British homies just like you see in the screenshot. This way, their passage stands out and it’ll boost their ego.

Then just let them know by giving a shout-out with an at symbol and their Twitter handle and include the quote in your tweet. This is a good way to get on their radar. You can even write a counter-argument. The more controversial, the better. I mean be polite, but if they respond to it, you’ve just gained their entire audience.

On the other side, there is a free service called Status Brew that has about 9 million users. It lets you track the people that unfollow you so you can get better data on why people walk out on you. You can also see which followers are inactive, your follower’s statistics – how many tweets, retweets, etc., people you follow but don’t follow you back.

2 Programs to Automate Your Tweets Preview 02:27

Characteristics of a Successful Tweet: What to Include for Visibility Preview 03:39

Statistics On What Gets Shared on Twitter the Most Preview 02:40

You can also give yourself a headstart using some statistics:

Dan Zarrella at Hubspot has found that tweets with URLs in them received up to 4 times as many retweets. Dan’s study further showed tweets posted after 2 pm but not during dinner time (between 6 & 7). between Thursday and Sunday (towards the end of the week) using the words “please help,” “please retweet,” or “please ‘anything’,” using two or fewer hashtags tended to be retweeted the most (15x as much as non RT posts) and also had the highest CTRs.

Moreover, retweets were higher between 8 and 9 when people are in traffic or checking their social media and email accounts before work. Asking for a re-tweet using the actual word “retweet” instead of the letters “RT” also boosted sharing.

In a study of more than 2,000,000 tweets by Twitter, it was found that posts with photos were retweeted the most, followed by videos and then quotes.

And finally, a small study by Tom Tunguz on reposting the same content at a different date resulted in about 75% as many retweets as the first post so don’t be afraid to re-post successful content for even more shares. You can do it more than once, too. Just change up the image and the title a little and it looks like a new tweet.

The reason it continues to get retweets the second or even third time is because some people weren’t following you when you posted it the first time, some are in different time zones, some people miss it and maybe some people wanted to share it but were distracted or didn’t think of it the first time.

It’s a pretty underutilized strategy that you should take advantage of. All of these statistics and strategies are not going to work for every blog or company but they are a good starting point.

You want to pay attention to your analytics and figure out what times of the day, what type of content and what strategies work best for you and your business. 

How to Get 1,000 Extra Visitors in Just a Couple of Days Preview 04:58

Encourage Your Readers to Spread Your Posts Preview 02:54

The Easiest Way to Create Viral Tweets Preview 04:19

Twitter Checklist Preview 1 page

Supplemental Google Checklist Preview 1 page

Rand Fishkin's Presentation Preview 00:01