Search Engine Optimization For Beginners Seo That Works
Tags: SEO
Win The SEO Game & Dominate The Search Engines With the Author of Best-Selling Search Engine Optimization for Dummies.
Last updated 2022-01-10 | 4.4
- An understanding of how to rank a Web site high up in the major search engines using SEO- The knowledge you need to do the SEO work yourself or supervise an SEO optimization team or outside SEO firm.
What you'll learn
* Requirements
* Basic knowledge of getting around on the Internet and building Web pages* even if through a simple page-building tool.
* You may not know how to work with Web pages
* but this course will still provide the information you need to supervise a Web-development team in the area of SEO.
* You *Don't* Need to Know Anything About SEO ... Because I'll Be Explaining All the SEO You Need!
Description
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
When your potential customers and site visitors search at Google, Bing, and Yahoo! ... does your Web site appear in the results? At or near the top?
If not, this course can help! At the end of this course you'll have a firm understanding of how SEO (Search Engine Optimization) works and how you can use it to boost traffic to your site.
SEO That Works!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
- Picking the Best Keywords for SEO
- Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
- Understanding the Role of Content in SEO
- Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
- Boosting SEO with Structured Data Markup
- “Submitting" Your Site to Search Engines and Directories
- Local-Search SEO
- Understanding the Importance of Links in SEO and How they Work for You
- Finding Places to Get Great Links to Your Site
Is This Course for You?
Perhaps you own a small business, and your success depends on your Web site. Maybe you're a Web developer, and you want to do a better job for your clients--and your clients do want SEO!--or you are responsible for your employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
Content and Overview
This course of over seven-and-a-half hours, 157 easy-to-digest lectures, and 40 documents with links to useful resources explains the basics of a powerful SEO campaign.
You'll begin by understanding the importance of keywords to SEO, how to find out what people are actually searching for online and how often, and how to pick the right SEO keywords. You'll also hear about the things you can do to your site to prepare, to ensure the site has the best chance to rank well.
I'll explain the role of content – text – in your Web pages, and how to optimize the various important tags in your page. You'll also hear about structured data markup, a way to tell the search engines what the content in your pages actually represents – products, software, reviews, people, music, articles, and more.
You'll learn the best ways to “submit" your site to the search engines, how to work with search directories, and about the Webmaster accounts, in particular Google Search Console.
You'll also hear about what is often the hardest part about search engine optimization, linking … getting links from other sites pointing back to yours. I'll explain in detail why this is so important, how links should be structured, and how to get them.
By the end of this course you'll have a solid foundation in SEO and be able to optimize your site, or to supervise developers and SEO firms to ensure the job is done right.
SEO really is not brain surgery ... or rocket science. There's so much information about SEO on the Web, you can get overwhelmed by the information overload. But SEO is actually relatively simple. Don't be blinded by the science. Kent leads you through easy to understand SEO strategies that really work!
Who this course is for:
- This course was created for people who own, manage, or develop Web sites...and know they need SEO
- Great for Web developers wanting to learn SEO so they can optimize their employer's or clients' sites
- People managing Web sites, even if not very technical, will find the course useful for avoiding the many SEO scams
- Small business people who want to get more traffic to their site will find the course helpful, whether optimizing their own sites or employing an SEO firm
- Businesses employing outside SEO firms will be able to understand what the SEO firms should be doing ... and if they're doing SEO right!
- Online marketers who need an understanding of SEO
Course content
20 sections • 164 lectures
Welcome Preview 02:35
In this video I introduce myself and explain how I can help your Web site rank in the search engines.
What Does This Course Cover? Preview 03:17
I quickly explain the different skills you'll learn in this course.
What You Should Know Before You Start Preview 02:34
You don't need to be an expert Web developer to benefit from this course, but there is some basic information you should know. I explain the "prerequisites" in this lesson.
What We'll Cover Preview 00:52
In this lesson I explain what you'll be learning in the Picking Powerful Keywords section.
Keywords: a Channel to Your Prospects Preview 02:35
Keywords provide a way for you to connect with your prospects, the people you want to bring to your site. In this lesson I quickly outline how keywords connect searchers with Web sites.
Brainstorming Your Keywords Preview 05:50
You must understand your keywords, or you'll be led off course. In this lesson I explain how to begin building your keyword list.
Brainstorming Your Keywords
This quiz will check to see if you understand how to put together a preliminary keyword list.
PLEASE READ - Changes to Google Keyword Planner Preview 00:44
Update: Google AdWords Keyword Planner Preview 03:22
In the lecture following this, I explained how to use the Google Keyword Planner tool to pick great keywords. There was a small change to that tool since I created that lecture that I need to let you know about. An irritating change, but not a huge problem ... you just need to be aware of it. Please watch this lecture before you watch Using Keyword Analysis Tools.
Using Keyword Analysis Tools Preview 07:43
A list of keywords put together from a "brainstorming" session is just the start; if you stop there, you won't know all the keywords. In this lesson I'll show you how to do a keyword analysis, using Google's free Keyword Tool, to find more important words and discover how often people actually search for the terms on your list.
Links from: Using Keyword Analysis Tools Preview 00:02
Links from the previous lesson, to save you typing!
Planning Keyword Strategies Preview 06:05
Now you know your keywords, I'll talk a little about what you are going to do with them, and how to pick the ones to target.
What We'll Cover Preview 01:04
In this lecture I quickly describe what you'll learn in this section.
SEO Starts Before You Build Preview 01:40
Don't make the mistake thousands have made; you don't build a site and then think about how you're going to optimize it! In this lesson I explain why that's a huge mistake.
Choosing a Viable Domain Name Preview 10:54
Even if you already have a domain name for your site, you should listen to this lecture. You'll learn about the idea of "keyword" domains, about branding issues, "domain confusion," and more.
Links from: Choosing a Viable Domain Name Preview 00:02
Links from the previous lesson, to save you typing!
Choosing the Right Host Preview 02:47
There are a couple of host-related issues you need to be aware of. Picking the wrong Web host can hurt your SEO.
Links from: Choosing the Right Host Preview 00:00
Links from the previous lesson, to save you typing!
Choosing the Right Development Tool Preview 03:10
Site development tools can help or hurt. I'll explain what to look for.
Why You Need TLS and a Mobile-Ready Site Preview 06:04
TLS - Transport Layer Security - is more commonly (and incorrectly) known as SSL, Secure Sockets Layer. Google is beginning to reward sites for using TLS, and most definitely rewards mobile-friendly sites. I'll explain why, and what you should do about it.
Secure Sites - Becoming More Important Preview 00:41
Links from: Why You Need TLS and a Mobile-Ready Site Tuesday, June 2, 2015 Preview 00:04
Links from the previous lesson, to save you typing!
Why You Need TLS and a Mobile-Ready Site
You need TLS and a Mobile site, but why?
Avoiding Things That Hurt SEO Preview 11:55
There are certain things you can do to and on your Web site to hurt it in the search rankings. I explain a few common pitfalls.
It's Not Just About SEO Preview 06:26
It's a mistake to focus purely on SEO. This may be a course on SEO, but I still want you to be aware of why you shouldn't have tunnel vision and only focus on search-engine optimization.
Links from: It's Not Just About SEO Preview 00:01
Links from the previous lesson, to save you typing!
Who is Building the Site? Preview 03:08
Unfortunately many developers claim to understand SEO ... they have to, because all their competition is making the same claim. In this lesson I explain a few home truths about the Web-development business and how you can avoid trouble.
What We'll Cover Preview 00:59
A quick summary of what I'll be teaching in this section of the course.
Is Your Site Already Indexed? Preview 01:57
I'll explain a simple technique for discovering which pages the search engines already have indexed on your site.
IMPORTANT UPDATE ABOUT YAHOO! Preview 00:27
Late in 2016 there was a big change related to Yahoo! search results ...
Why Your Site May Not Be Indexed Preview 05:39
If your site isn't indexed by the search engines, or isn't indexed well, it's probably because of one of the reasons I describe in this lesson.
Links from: Why Your Site May Not Be Indexed Preview 00:02
Links from the previous lesson, to save you typing!
Understanding the Search Results Preview 05:39
A search-results page contains various different things these days, information from different places - the organic index, PPC results, shopping results, local results, and more. Just to "make sure we're on the same page" (if you'll excuse the pun!), in this lesson I show you the different components of the results page.
Links from: Understanding the Search Results Preview 00:00
Links from the previous lesson, to save you typing!
What We'll Cover Preview 01:05
In this lesson I explain what you're going to learn in the current section.
Content is Not King! (But it Is Very Important) Preview 02:51
It's a common phrase in the SEO business; "Content is King!" In this lesson I'll explain why this is so misleading, to save you unecessary expense and hassle.
You Need High Quality Content Preview 06:20
Content may not be King, but as you'll learn in this lesson you do still need high-quality content.
Creating (or Buying) Content Preview 05:23
Where are you going to get content for your site. You may already have enough, as I'll explain in this lesson, but if not, I also explain some avenues for obtaining it.
Links from: Creating (or Buying) Content Preview 00:00
Links from the previous lesson, to save you typing!
More Sources of Content Preview 05:00
Still need more content choices? This lesson provides more ideas for content sources.
Links from: More Sources of Content Preview 00:09
Links from the previous lesson, to save you typing!
User-Generated Content Preview 02:51
In this lesson you'll learn about a more comoplicated, but definitely powerful, content strategy, lettting other people create the content for you.
Duplicate Content: Can it Hurt? Preview 05:02
If you know anything about SEO already, you may have heard about "duplicate content." In this lesson you'll find out what it is, and why it's not as big of a threat as people imagine.
What We'll Cover Preview 00:50
URLs Preview 05:39
In this lesson you'll learn a few guidelines for building great, search-engine friendly, URLs.
URLs
How should you format your URLs?
Title Tags Preview 07:18
The Title tag is perhaps the most important on-page optimization element; in this lesson you'll learn what it is, and how to use it for search-engine optimization.
Title Tags
Are your title tags properly formatted?
Keywords Tag Preview 01:28
The Keywords meta tag is ... not important! As you'll learn in this lesson, despite common misperceptions, the keywords tag holds little or no value for SEO.
Links from: Keywords Tag Preview 00:02
Links from the previous lesson, to save you typing!
Description Tag Preview 04:13
In this lesson you'll learn what the Description tag does, and how you should use it
Description Tags
What do you do with the Description tags?
Other Meta Tags Preview 01:42
There are other meta tags you should be aware of, and in this lesson I'll quickly explain what they are, and why most meta tags are not important for SEO.
Links from: Other Meta Tags Preview 00:01
Links from the previous lesson, to save you typing!
What We'll Cover Preview 00:51
A rapid description of what you'll be learning in this section of the course.
Heading Tags Preview 03:01
The HTML Heading tags define headings within text. As you'll learn in this lesson, you can use them to give the search engines clues about a site's subject matter.
Heading Tags
The best way to format headings in your Web pages
Body Text Preview 06:05
I'll explain in this lesson what you can do with your pages' body text to help your SEO efforts, and you'll learn about the "keyword density" myth.
Images Preview 04:02
Images can help your pages in the search results (slightly), and can come up in the results by themselves, too. You'll learn all about optimizing images in this lesson.
Internal Links Preview 03:58
Later in this course you'll learn about links in detail - about the importance of links from other sites to yours. But for now, I'll explain all you need to know about how to use links within your site to help boost your pages in the search results.
"Link Blocks" Preview 01:10
I'll explain a quick trick for getting more nicely keyworded links into your site.
What We'll Cover Preview 00:27
In this lesson I describe what you'll be learning in the current section of the course.
"What We Do" Paragraphs Preview 02:20
In this lesson I'll explain a simple concept you can use to help your pages match more combinations of keywords.
robots.txt & the robots Meta Tag Preview 04:41
The robots file and meta tag provide instructions to the search engines, as you'll learn in this lecture.
Links from: robots.txt & the robots Meta Tag Preview 00:00
Links from the previous lesson, to save you typing!
HTML Sitemaps Preview 01:17
HTML sitemaps are not as common as they used to be, but as you'll find out, can still be useful, for both SEO and site visitors.
What We'll Cover Preview 01:10
A quick explanation of what this section of the course covers.
How Structured Data Markup Can Boost Your Pages Preview 05:46
I'll explain how you can use structured data markup to pass information to the search engines about what the information in your Web pages actually is.
Links from: How Structured Data Markup Can Boost Your Pages Preview 00:02
Links from the previous lesson, to save you typing!
Picking a Markup Format Preview 04:03
There are several different markup formats you can use. I'll explain the formats and the "vocabularies," and help you choose which to use.
Links from: Picking a Markup Format Preview 00:00
Links from the previous lesson, to save you typing!
Using Markup Tools Preview 02:35
You'll discover in this lesson that you're not alone as far as markup goes; there are tools you can use to create the markup and test it.
Links from: Using Markup Tools - And IMPORTANT NOTE Preview 00:25
Links from the previous lesson, to save you typing!
Customizing Your Google Search Results with Markup Preview 04:07
In this lecture you'll discover special tricks you can play in the Google search results using structured data markup. I'll explain how you can feed information to Google's "Knowledge Graph," add a search box to your entry in the search results page, and add a breadcrumb and company name to the URL line of your results.
Links from: Customizing Your Google Search Results with Markup Preview 00:01
Links from the previous lesson, to save you typing!
UPDATE: Structured Data Markup Increasing in Importance! Preview 00:35
A quick update related to the importance of Structured Data Markup
What We'll Cover Preview 00:56
In this lecture you'll find out what this section covers.
The (Worthless) “Submit Your URLs” Pages Preview 01:19
This is a quick one. I'll describe the "submit your URLs" pages that all the major search engines have, and you'll learn why they aren't very helpful.
Links from: The (Worthless) “Submit Your URLs” Pages Preview 00:03
Links from the previous lesson, to save you typing!
Gotta Have Links! Preview 01:56
In this lecture you'll learn why you must have links pointing to your site, and how links are the best way to ensure your site gets indexed by the search engines.
Creating XML Sitemaps Preview 03:42
As you'll learn in this lesson, you can submit an XML sitemap to the search engines. I'll explain what these are and where to get them.
Links from: Creating XML Sitemaps Preview 00:01
Links from the previous lesson, to save you typing!
Referencing the Sitemap in robots.txt & Pinging the Search Engines Preview 02:16
I'll tell you how to add a reference to your robots.txt file to let search engines know where your sitemap is stored, and you'll also learn a little trick for "pinging" the search engines with your sitemap.
Submitting Your Sitemap via Webmaster Accounts Preview 04:13
In this lecture I'll explain how you can submit your XML sitemap to the search engines, through their Webmaster accounts.
Links from: Submitting Your Sitemap via Webmaster Accounts Preview 00:02
Links from the previous lesson, to save you typing!
Submitting URLs through Webmaster Accounts Preview 02:23
There's another way to speed up indexing of a new page or site; submit individual URLs through the Webmaster accounts. You'll learn how that's done in this lesson.
Links from: Submitting URLs through Webmaster Accounts Preview 00:01
Links from the previous lesson, to save you typing!
What We'll Cover Preview 00:41
Yes, another "What We'll Cover" lecture, in which I'll quickly describe what you'll be learning in this section of the course.
Search Engines vs. Search Directories Preview 04:18
I'll explain what search directories are, and why the the big ones disappearing.
How Directories Help You Preview 01:55
In this lecture you'll discover how the surviving search directories can help your SEO and online marketing.
Submitting to DMOZ.org ... Removed! Preview 00:28
Finding More Directories Preview 04:05
Directories can be very helpful, so in this lecture I'm going to explain how you can find more to submit to.
Links from: Finding More Directories Preview 00:01
Links from the previous lesson, to save you typing!
Links from: Registering Your Site and Submitting Your Sitemap to Google Sunday, Preview 00:00
Links from the previous lesson, to save you typing!
When You're Asked to Pay Preview 04:22
Many directories charge a fee for inclusion. Should you pay? Let's discuss!
Links from: When You’re Asked to Pay Preview 00:01
Links from the previous lesson, to save you typing!
What We'll Cover Preview 01:07
In this lecture I explain the Webmaster console subjects we're going to be covering.
What Webmaster Consoles Do For You Preview 02:42
Webmaster consoles allow a two-way flow of information. You submit a sitemap and verify you own the site, and in return the search engines tell you what they know about your site. I'll outline the benefits in this lesson.
Registering Your Site and Submitting Your Sitemap to Google Preview 03:41
In this lecture you're going to learn how to register your site in Google Search Console, the Google Webmaster system, and how to submit your XML sitemap to help Google more readily index your site.
Google Console Setup Preview 02:55
I'll explain a few simple set up tasks for Google Search Console.
Update! The Google Console Search Appearance Area (Sitelinks) Preview 00:13
The Google Console Search Appearance Area Preview 02:07
I'll describe in this lecture the Search Appearance area of the Google Search Console, in which you can discover ways to improve how your site appears in the Google search results.
The Google Search Traffic Area Preview 01:58
The Search Traffic area of the Google Search Console provides information generally related to search traffic; you'll learn about the tools provided that show you how often your site comes up in the search results, about links pointing to your site, and the dreaded "manual actions."
UPDATE to The Google Console Index Area Preview 00:17
Quick update to the following video ... since this was recorded, Google has removed the Content Keywords section that I spend just a few seconds describing in the video (it's not a hugely important area).
The theory is that you can use Fetch as Google (under the Crawl menu) or Search Analytics (under the Search Traffic menu), and no longer really need the Content Keywords area. See https://webmasters.googleblog.com/2016/11/saying-goodbye-to-content-keywords.html for more information.
The Google Console Index Area Preview 02:02
The Index area of the Search Console provides information about your site in the Google index; you'll learn how to find out if areas of your site are blocked from Google, and how to remove pages from the index.
The Google Console Crawl Area Preview 06:17
The Crawl area of the Google Search Console is critical; in this lecture you'll find out how to use it to uncover potential problems with your Web site, such as robots.txt and crawl errors.
The Google Console Security Issues, Resources, & Settings Preview 03:23
In this lecture you'll see a few more quick Search Console elements in this wrap up of Google's Webmaster system.
What We'll Cover Preview 01:02
In this lecture I'll describe the local-search subjects covered in this area of the course.
Dissecting Local-Search & Map Results Preview 03:20
I'll begin this section with a lecture on how the search engines serve local search results to searchers.
Links from: Dissecting Local-Search & Map Results Preview 00:01
Links from the previous lesson, to save you typing!
How the Search Engines Know Where You Are Preview 04:24
How do the search engines know where you are when you search? You'll discover that in this lecture.
Links from: How the Search Engines Know Where You Are Preview 00:00
Links from the previous lesson, to save you typing!
“Localizing” Your Pages Preview 05:08
I'll explain simple techniques to help the search engines associate your Web site with a particular city or region.
Links from: “Localizing” Your Pages Preview 00:02
Links from the previous lesson, to save you typing!
Grabbing Control of Your Business Listing Preview 02:49
Have you taken control of your business listing in the major search engines? In this lecture I'll explain why you must do that, and how.
Links from: Grabbing Control of Your Business Listing Preview 00:01
Links from the previous lesson, to save you typing!
Further “Localization” Techniques Preview 04:59
A few more techniques to "localize" your business ... to give search engines good reason to display your site when someone in your area searches for your products or services.
Links from: Further “Localization” Techniques Preview 00:03
Links from the previous lesson, to save you typing!
Finding Local-Focus Directories Preview 01:52
You haven't finished your local-search work yet. In this lesson I'll explain how to find more "local-focus" directories to submit to.
What We'll Cover Preview 00:58
I'll quickly explain what this section covers.
The Most Important (and Difficult) Part of SEO Preview 03:47
In some ways linking is the hardest part of SEO, but it's also often the most critical. In this lecture you'll learn why.
How Google Revolutionized Search with Link Analysis Preview 03:33
In this lecture you'll learn about the "Google Revolution" - how it changed the way search engines function, by looking at links pointing to Web pages.
Links from: How Google Revolutionized Search with Link Analysis Preview 00:01
Links from the previous lesson, to save you typing!
Five Ways Links Help You Preview 01:56
Links help your SEO efforts in the five different ways I'll describe in this lesson.
Two Types of Links: “Real” vs. “Fake” Preview 04:58
I'll explain my concept of "real" and "fake" links, the sort of links that the search engines want to see, and the garbage.
What We'll Cover Preview 00:46
Understanding PageRank Preview 06:17
PageRank is at the core of the Google Revolution; you'll learn what it is and how it works.
Links from: Understanding PageRank Preview 00:01
Links from the previous lesson, to save you typing!
Finding Pseudo PageRanks Preview 04:39
Google hasn't updated its public PageRank numbers in a long time, and may never do so again. However, in this lecture you'll learn how to find "pseudo" PageRanks, equivalent metrics that convey the same information.
Links from: Finding Pseudo PageRanks Preview 00:03
Links from the previous lesson, to save you typing!
Understanding TrustRank Preview 02:50
TrustRank is a similar concept to PageRank, except focusing on "trusted" sites; I'll describe what it is, how it works, and how you can find equivalent metrics (because Google's never published TrustRank numbers).
Links from: Understanding TrustRank Preview 00:01
Links from the previous lesson, to save you typing!
The Anatomy of a Link Preview 05:18
Before you begin building links, you should understand the structure of the link tag; I'll explain.
nofollow Links Preview 03:42
The nofollow value of the rel attribute was created in response to SEO tricks. In this lesson you'll find out what this is and how it works.
What We'll Cover Preview 00:56
In this lecture I outline the concepts you'll learn in this section.
Putting Keywords into the Anchor Text Preview 03:48
You need keywords in your links' anchor texts. This lecture explains the how and why.
Googlebomb Lives Preview 04:55
Googlebomb is a fun little concept, with an important lesson behind it. I'll explain what a Googlebomb is, provide some cool examples, and explain how you can Googlebomb your own site!
Links from: Googlebomb Lives Preview 00:00
Links from the previous lesson, to save you typing!
More Good Things for Links Preview 10:09
In this lesson I'm going to explain a few more good things to do with links, to help increase their power.
A "Natural" Link Profile Preview 04:09
If you link "profile" - your links taken as a whole - look unnatural, that's a problem. You'll learn what a natural link profile is and how to make sure you have one.
What to Watch For: a Linking Summary Preview 05:16
Before you run out and start building links, here's a summary of the perfect link, a goal to shoot for.
What We'll Cover Preview 01:03
A summary of what you'll be learning in this section of the course.
The 1st Place to Look: "Low Hanging Fruit" Preview 04:46
Finding links is tough; here are a few ideas for the easy ones, the low-hanging fruit you can pick quickly and easily.
Link Analysis Tools: Who Links to Your Competitors? Preview 04:45
A great way to find more links is by seeing who's linking to your competitors. So in this lecture you'll learn about link analyses, and the tools that will help you find a list of pages linking to a particular site.
Links from: Link Analysis Tools: Discovering Who Links to Your Competitors Preview 00:04
Links from the previous lesson, to save you typing!
Performing a Link Analysis with Majestic Preview 13:28
This lecture demonstrates an actual link anlysis, using Majestic, a popular link-analysis tool.
Links from: Performing a Link Analysis with Majestic Preview 00:00
Links from the previous lesson, to save you typing!
Social Networking Links Preview 04:18
Do social-networking links help with SEO? Perhaps...
Low Value/No Value Links Preview 06:26
A number of linking strategies no longer work, or no longer work well. In this lecture I'll explain things to avoid, to save time, hassle, and money.
Links from: Low Value/No Value Links Preview 00:01
Links from the previous lesson, to save you typing!
What We'll Cover Preview 01:13
A quick summary of the contents of this section of the course.
Mentioning Your Site in Forums (Be Careful!) Preview 05:44
Forums and discussion groups can be a great place to get links, and to promote your site. But they're also great places to get kicked out of if you're not careful. I'll provide the details in this lesson.
Links from: Mentioning Your Site in Forums (Be Careful!) - UPDATED Preview 00:26
Links from the previous lesson, to save you typing!
Buying Links (Google Always Hates It) Preview 06:12
People buy and sell links, because it works. Not as well as it used to, though. In this lecture I'll explain why Google (and the other search engines) don't want you purchasing links.
Links from: Buying Links (Google Always Hates It) Preview 00:01
Links from the previous lesson, to save you typing!
The Ideal Link Generation Process: "Link Bait" Preview 03:51
In this lecture you'll learn what "link bait" is, and how it can help you, if you can think of something attractive enough to put on your site.
The Future of Link Building? The PR Model Preview 06:24
Link building is getting much harder, thanks to moves made by the search engines to root out the garbage links. As I'll explain, my belief is that link building is moving towards a PR - Public Relations - model, building real links that the search engines love.
Well Done! Preview 00:30
Well done! You've finished the course!
RankBrain Preview 05:17
RankBrain ... a recent edition to Google's algorithmic arsenal. What is it, and what do you need to do to respond to it?
SEO Doesn't Change (Much) Preview 05:06
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 1 Preview 18:14
This is Part 1 of a slide show I presented at a local business networking event in Denver, CO, in July of 2015.
While most - but not all - of the basic concepts in this presentation are present in the lectures in this course, a discourse like this can be useful to bring things together in the student's mind; to link various concepts, to solidify concepts in peoples' minds, to help people understand how things "fit together." Plus I discussed various examples that were not present in the course.
The audio in the course isn't great -- it's a little "echoey" -- but still quite audible and understandable.
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 2 Preview 18:36
Part 2 of the presentation
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 3 Preview 18:00
Part 3 of the presentation
C1 Presentation - July 2015 - The "Evolution" of SEO - Part 4 Preview 08:06
Part 4 of the presentation
This course includes:
- 8 hours on-demand video
- Access on mobile and TV
- Certificate of completion
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Following an online course, classroom training, or even ebooks has numerous advantages that are not restricted to digital marketing courses but are relevant to all ...Read more
